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Business Planning

Course developer

Prior knowledge

Ekon2079, Simple-entry Accounting

Ekon2081, Finance and Credit

Ekon2135, Tax Accounting

Ekon3080, Market Analysis and Forecasting

Ekon3115, Marketing

Ekon3116, Financial Management

VadZ1018, Business Information Management

VadZ2028, Economic Management Studies

VadZ4038, Management

VadZ4054, Risk Management

Replaced course

VadZB002 [GVADB002] Business Planning

Course abstract

The course provides students with theoretical knowledge and an understanding of the substance and methodology of business planning as well as practical skills in drawing up business plans. Students build up competence to apply the basic principles and methods of planning in order to do market studies and plan sales for an enterprise, plan marketing activities and the production process, draw up an organisational structure scheme as well as analyse risk factors and do financial planning for the enterprise.

Learning outcomes and their assessment

1. Students will be able to: demonstrate the knowledge of the substance and methodology of business planning - test (multiple choice test, crossword)
2. Demonstrate the knowledge and understanding of the goals, objectives and key functions of a business plan and the stages of drawing up the plan - test, practical assignments
3. Apply planning methods to draw up a business plan - practical assignments, a business plan
4. Draw up parts of a business plan by applying the theoretical knowledge and skills acquired - practical assignments, a business plan
5. Find, assess and analyse the information needed for business planning - practical assignments
6. Explain and present to others the results of their own work - presentation of a business plan
7. Responsibly plan the completion of the assignments given - practical assignments
8. Integrate the knowledge of and skills in different fields to draw up a business plan of high quality and implement it - practical assignments, a business plan

9. Assess a drawn up business plan and come up with their own solutions for raising the quality of the business plan - discussions in classes, the presentation of a business plan

Course Content(Calendar)

1. Substance of business planning (lecture - 1 hour)
2. Methodology of business planning. Generation of business ideas (lecture - 2 hours, practical assignment - 2 hours)
3. Business Model (business canvas) (lecture - 2 hours)
4. General description of a business plan, its substance thereof (lecture - 1 hour)
5. Description of goods and services produced (lecture - 1 hour, practical assignment - 1 hour)
6. Market research and analysis (lecture - 1 hour, practical assignment - 2 hours)
7. Competitors and competitive advantages (lecture - 1 hour, practical assignment - 2 hours)
8. Test (2 hours)
9. Description of an enterprise and the industry (lecture - 1 hour, practical assignment - 3 hours)
10. Marketing plan (lecture - 1 hour, practical assignment - 3 hours)
11. Production plan (lecture - 1 hour, practical assignment - 4 hours)
12. Organizational plan (lecture - 1 hour, practical assignment - 2 hours)
13. Test (1 hour)
14. Potential risks (lecture - 1 hour, practical assignment - 3 hours)
15. Financial plan and financing strategy (lecture - 2 hours, practical assignment - 5 hours)

16. Presentation of a business plan (2 hours)

Requirements for awarding credit points

Formal test with a mark. The mark consists of the following pieces of assessment:
• Test (multiple choice test, crossword) (10 %)
• Test - Methodology for drawing up a business plan (10%)
• Practical assignments (30%)
• Business plan, the presentation of the business plan (50%)


10% are equal to one point on a 10-point marking scale

Description of the organization and tasks of students’ independent work

The student has to prepare for the tests independently. In addition to the practical assignments done during the classes, all the stages of a business plan and the presentation should be prepared.

Criteria for Evaluating Learning Outcomes

The formal test mark is cumulative.

Compulsory reading

1. Entrepreneurship in Rural Areas through the production and exploitation of medicinal and aromatic plants: manual /D.M.Bobiţ, M.Ciufu, V.Ghinea,, L.Līcīte, A.Muška, L.Paula, D.Popluga u.c./ [Jelgava]: [Latvijas Lauksaimniecības universitāte], [2018] 255 lpp. ISBN 9789984482958.
2. Education in rural entrepreneurship through producing and valorizing herbs that are endangered or available only from spontaneous flora: training course curriculum/ D.Popluga, A.Muška, L.Paula, L.Līcīte/ [Jelgava]: [Latvijas Lauksaimniecības universitāte], [2018] 33 lpp.
3. Muška A. Uzņēmējdarbības plānošana. Rīga: SIA KIF Biznesa komplekss, 2005, 93 lpp.
4. Alsiņa R., Gertners G. Uzņēmējdarbības plānošanas principi un metodes. Rīga: RTU, 2005, 47 lpp.
5. Saksonova S. Uzņēmuma darbības plānošanas paņēmieni. Mācību līdzeklis. Rīga: SIA Izglītības soļi, 2005, 105 lpp.
6. Alsiņa R. Mācies plānot. Biznesa plāna pamati. Rīga: Kamene, 2000, 75 lpp.
7. Barovs P. Biznesa plāni: kā tos uzrakstīt un īstenot. Rīga: Izdevniecība Lietišķās informācijas dienests, 2008, 214 lpp.
8. Slavinska I. Uzņēmējdarbības plānošana un kontrole. Rīga: Biznesa augstskola Turība, 2003, 168 lpp.

9. Zariņa V., Strēle I. Finanšu plānošana uzņēmumā. Rīga: Izdevniecība Lietišķās informācijas dienests, 2009, 105 lpp.

Further reading

1. No idejas līdz panākumiem. Alternatīvie finansējuma avoti. Rīga: Izdevniecība Lietišķās informācijas dienests., 2009, 192 lpp.
2. Uzsākt biznesu. Autoru kolektīvs. Sērija: Lessons Learned, sarunas ar pasaules biznesa līderiem. Rīga: Izdevniecība Lietišķās informācijas dienests, 2009, 104 lpp.
3. Vestvuds D. Kā rakstīt mārketinga plānu. Rīga: Zvaigzne ABC, 2008, 128 lpp.
4. Vīksna A. Savs bizness. Rīga: Izdevniecība Lietišķās informācijas dienests, 2009, 232 lpp.
5. Vīksna A., Baroniņa R. Mani septiņi soļi. Rīga: Izdevniecība Lietišķās informācijas dienests, 2009, 112 lpp.

6. Kā sasniegt rezultātus. Autoru kolektīvs. Sērija: Lessons Learned, sarunas ar pasaules biznesa līderiem. Rīga: Izdevniecība Lietišķās informācijas dienests, 2009, 104 lpp.

Periodicals and other sources

1. Dienas Bizness : nedēļas laikraksts: ISSN 1407-2041

2. Forbes. "SK Media" SIA. Forbes. Rīga : ISSN 1691-6018

Notes

Field professional specialization course (Part B3) for the ESAF professional bachelor programme Entrepreneurship and Business Management