Course code Ekon3120
Credit points 6
Marketing
Total Hours in Course162
Number of hours for lectures24
Number of hours for seminars and practical classes40
Independent study hours98
Date of course confirmation07.04.2015
Responsible UnitInstitute of Economics and Finance
Course developer
Ekonomikas un finanšu institūts
Arnis Lēnerts
Dr. oec.
Prior knowledge
Ekon1001, Theory of Economics
Soci2036, Sociology
Course abstract
The objective of the course is to provide an understanding of the role of marketing in modern times of competition and globalisation. During the study course students will get knowledge about consumers and their behaviour, motivation to purchase, about product and its quality, price and about advertisement as one of the the method of promoting the products.
The course offers to learn the basic marketing concepts, marketing conceptions and models. The system of marketing, its elements and external factors. Research of market and determination of marketing possibilities.
Learning outcomes and their assessment
After completing the course student will have:
• knowledge – students obtain knowledge on the theoretical principles of marketing and the related practical ways of tackling marketing problems,
• skills – students are able to use and analyse the complex of marketing elements and the system of management, assess the role of marketing in enterprises, and elaborate decision-making processes in relation to marketing issues,
• competence – students gain knowledge and practical skills to create new approaches for tackling marketing issues, are able to demonstrate knowledge on the need for customer-oriented approach in the performance of an enterprise, as well as to choose the most appropriate kinds of communication to attract customers.
Compulsory reading
1. Freijers V. Tūrisma mārketings: uz tirgu orientēta tūrisma mikroekonomikas un makroekonomikas pārvaldība. Rīga : Biznesa augstskola Turība, 2011, 621 lpp.
2. Praude V. Mārketings: teorija un prakse. 1. grāmata, 3. izd. Rīga: Burtene, 2011. 522 lpp.
3. Praude V. Mārketings: teorija un prakse. 2. grāmata, 3. izd. Rīga: Burtene, 2011. 348 lpp.
4. Hārts Dž., Dausta B. Panākumu plāns: e-MĀRKETINGS. Rīga: SIA Lietišķās informācijas dienests, 2007. 314 lpp.
Further reading
1. Dombrava E. Radošais mārketings. Rīga: Biznesa augstskola „Turība”, 2008. 194 lpp.
2. Kotlers F. Mārketinga pamati. Rīga: Jumava, 2006. 648 lpp.
3. Čans V. Zilā okeāna stratēģija: kā izveidot tirgus telpu bez sāncensības un padarīt konkurenci nebūtisku. Rīga: Lietišķās informācijas dienests, 2007, 236 lpp.
Periodicals and other sources
1. Mājas lapu veidošana. [tiešsaiste]. [skatīts 28.05.2015.]. Pieejams: http://www.w3schools.com/default.asp.
2. Krāsu modeļi. [tiešsaiste]. [skatīts 28.05.2015.]. Pieejams: http://www.javascripter.net/faq/hextorgb.htm