Course code VadZ3055

Credit points 4.50

Tourism and Recreation

Total Hours in Course120

Number of hours for lectures32

Number of hours for seminars and practical classes16

Independent study hours72

Date of course confirmation19.12.2018

Responsible UnitInstitute of Business and Management Science

Course developer

author Sociālo un humanitāro zinātņu institūts

Dace Kaufmane

Dr. oec.

Prior knowledge

Ekon2068, Advertising Management

Ekon3115, Marketing

Psih3010, Social Psychology

VadZ4054, Risk Management

Course abstract

Students acquire knowledge of the theoretical as well as practical role of tourism and recreation. Within the course, students identify and assess tourism and recreation products, resources the products consist of, gain practical skills in designing and managing an excursion route as well as knowledge of security and potential risks in tourism and recreation.

Learning outcomes and their assessment

KNOWLEDGE:
Students will be able to:
demonstrate the knowledge and understanding of the concepts and kinds of tourism and recreation (independent work).
Demonstrate the knowledge and understanding of the nature and resources of tourism and recreation, the kinds and products of tourism (test).
Demonstrate the knowledge and understanding of safety, security and environment-friendly principles in tourism and recreation (practical assignments).
Demonstrate the knowledge and understanding of tourism as a system and the key elements and external environment of the tourism industry (test).
SKILLS
Professional skills:
Independently design a touristic route, involving various tourism resources, and present it (independent work).
Reasonably explain and discuss environment-friendly tourism and recreation (discussions in classes).
Independently analyse tourism and recreation, using the knowledge of environment-friendly kinds and products of tourism and recreation (test).
Soft skills:
Responsibly plan the completion of the assignments given (practical assignments).
Acquire accurate information, prepare presentations and speak in public (independent work).
Take part in group work and discussions (discussions in classes, an educational trip).
COMPETENCE:
Independently analyse various products and resources of tourism and recreation in the context of safe, secure and environment-friendly excursions (examination).
Comprehend the role of tourism in the national economy and apply the knowledge of tourism and recreation in tourism enterprises (tests, practical assignments).

Course Content(Calendar)

Topics of lectures:
1. Introduction to tourism and recreation.
2. Travellers as consumers of tourism and recreation.
3. Classification of tourism and recreation.
4. Resources of tourism and recreation. Kinds of tourism.
5. Products of tourism and recreation and the supply of the products.
6. Specifics and components of the tourism and recreation industry.
7. Effects of the tourism industry on the society, economy, politics and culture.
8. Establishment of touristic routes.
9. Environment-friendly and socially responsible principles in establishing and organising excursion routes. Bicycle tourism.
10. Rehabilitation and medical tourism.
11. Safety and security, their role in tourism and recreation.
Topics of practicals and seminars
1. Nature of tourism and recreation (1 hour).
2. Resources and products of tourism (3 hours).
3. Test: the nature, kinds, resources and products of tourism and recreation (1 hour).
4. System approach to tourism analysis. Cooperation. An educational excursion (4 hours).
5. Test: the key elements of the tourism industry (1 hour).
6. Route planning: the examination and selection of sightseeing places. Techniques of guiding excursions. Tour guides. Spending leisure time (2 hours).
7. Presentation of a route designed (2 hours).
8. Safety, security and environment-friendly principles in tourism: the examples of bicycle and medical tourism (1 hour).

9. Test: excursion routes and environment-friendly principles in tourism and recreation (1 hour).

Requirements for awarding credit points

Examination.
Tests (within the time specified); a maximum score of 30.
Independent assignments (during the entire semester); a maximum score of 30.
Examination (within the time specified); a maximum score of 40.
A score of 10 is equal to one point on a 10-point marking scale

Description of the organization and tasks of students’ independent work

Independent assignment Touristic Route has to be submitted and presented within the time specified

Criteria for Evaluating Learning Outcomes

Students earn a pass mark in a test if at least 50% of the questions are answered correctly.
Independent assignments are assessed in terms of whether they meet quality requirements for the specific tasks performed.
Discussions are assessed in terms of skills to reasonably explain and discuss the issues pertaining to tourism and recreation.

Compulsory reading

1.Holovejs Dž.K. Tūrisma bizness. Rīga: Jānis Roze, 1999. 367 lpp.
2.Evans N. Strategic management for tourism, hospitality and events. London: Routledge, 2014. 412 p. ISBN 9780750648547
3.Grīnfelde I., Klepers A., Līviņa A., Smaļinskis J. Tūrisma maršrutu veidošana. Valmiera: Vidzemes Augstskola, 2010. 116 lpp. [tiešsaiste]. Piejams: http://www.visitdaugavpils.lv/sites/default/files/ klepers_kalnacs_red_turisma_marsrutu_veidosana_2010.pdf
4.Viesmīlības rokasgrāmata. Tūrisma attīstības valsts aģentūra. Rīga: tūrisma attīstības aģentūra, 2010. 56 lpp. [tiešsaiste]. Pieejams: http://www.latvia.travel/sites/default/files/download/2010/pdfs/Viesmilibas_rokasgramata_Y10.pdf

5.Freijers V. Tūrisma mārketings. Rīga: Turība Biznesa Augstskola SIA, 2011. 621 lpp.

Further reading

1. Grīnfelde I., Klepers A., Smaļinskis J. Velotūrisma plānotāja un pakalpojumu sniedzēja rokasgrāmata. 33 lpp[tiešsaiste]. Pieejams: http://www.tava.gov.lv/sites/default/files/dripe_VELO.pdf
2. Makkerčers R., Du Korsa H. Kultūras tūrisms: tūrisma un kultūras mantojuma pārvaldības partnerība. Rīga: Neptūns, 2007. 280 lpp.
3. Šavraka I., Trušiņš J. Rekreācijas attīstība Vidzemes piekrastē. Problēmas un risinājumi. Arhitektūra un pilsētplānošana, Nr.3, 2009, 181.-191.lpp. ISSN 1691-4333

4. Stūre I. Kultūras un dabas mantojuma aizsardzība un attīstības plānošana. Rīga: LU Akadēmiskais apgāds, 2004. 112 lpp.

Periodicals and other sources

1.Tourism and recreation [tiešsaiste]. Pieejams: http://www.waddensea-secretariat.org/sites/default/files/downloads/03.4-tourism-recreation-10-05-31.pdf
2.Introduction to commercial recreation and tourism [tiešsaiste]. Pieejams: https://www.sagamorepub.com/files/lookinside/218/pages-comrecebook.pdf
3.Queensland Government. "What is Recreation?" [tiešsaiste]. Pieejams: http://www.nprsr.qld.gov.au/industry-information/about/recreation.html
4.Latvijas Lauku tūrisma asociācija “Lauku ceļotājs” (Latvija) [tiešsaiste]. Pieejams: http://www.celotajs.lv
5.World Tourism Organisation [tiešsaiste]. Pieejams: http://www.world-tourism.org

6.Tūrisms Latvijā. Statistikas datu krājumi. Rīga: Latvijas Republikas Centrālā statistikas pārvalde[tiešsaiste]. Pieejams: http://www.csb.gov.lv/

Notes

Field theoretical basic course (Part B3) for the ESAF professional Bachelor programme Entrepreneurship and Business Management, specialisation Rural Tourism Management