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Statuss(Aktīvs) Izdruka Arhīvs(0) Studiju plāns Vecais plāns Kursu katalogs Vēsture

Kurstitel
Kurs-Code Ekon5093
Kreditpunkte (ECTS) 3
Stundenzahl insgesamt (im Auditorium) 81
Vorlesungen (Stundenzahl) 12
Stundenzahl fŅr Seminare und praktische Arbeitsaufträge 12
Selbststandige Arbeit des Studenten (Stunden) 57
Bestätigt am (Datum) 11/10/2011
 
Kurs ausgearbeitet von (Lehrkraft)
, Gunta Grīnberga-Zālīte

6979@@Priekšzināšanas
Kursam priekšzināšanas nav nepieciešamas
 
Zur einfŅhrenden LektŅre empfohlen
1.Stöttinger, B., Schlegelmilch, B. B., Zou, S. Advances in International Marketing, volume 26. Bingley, UK : Emerald Group Publishing Limited. 2015. Pieejams ar LLU IS lietotājvārdu: http://ezproxy.llu.lv:2139/ehost/ebookviewer/ebook/ZTAwMHh3d19fMTA4ODg5OF9fQU41?sid=44510481-0c50-4218-8267-530dd38963b3@sdc-v-sessmgr03&vid=2&format=EB&rid=5
2.Hollensen S. Global Marketing: a Decision-Oriented Approach. Harlow, Pearson, 2011, pp. 756.
3.Pierre A.David International Logistics: The Management of Internationale Trade, 5th Edition. Cicero Books, LLC, 2017, pp 745.
4.Christopher M. Logistics and Supply Chain Management. Third Edition. London: Prentice-Hall International., 2005., 305 p
Weiterfuhrende Literatur
1.Bakari M. The Dilemma of Sustainablity in the Age of Globalization. Lanham: Lexington Books, 2017, pp.225.
2.Dersky, H. International Management. Managing Across Borders and Cultures. Harlow, Pearson, 2014, pp. 407.
3.3.Gillespie K., Hennessey H.D. Global Marketing. Routledge, 2015, pp. 598.
Zur LektŅre vorgeschlagene Zeitschriften
1. “Dienas Bizness” , nedēļas laikraksts : Latvijas biznesa avīze
2. “Kapitāls”, Rīga: SIA BIG Media, ISSN 1407-2505
3. “International Journal of Research in Marketing”. Pieejams ar LLU IS lietotājvārdu: https://ezproxy.llu.lv:2052/journal/international-journal-of-research-in-marketing
4. “Business Horizons”. Pieejams ar LLU IS lietotājvārdu https://ezproxy.llu.lv:2052/journal/business-horizons
5. “Journal of Destination Marketing and Management”. Pieejams ar LLU IS lietotājvārdu https://ezproxy.llu.lv:2052/journal/journal-of-destination-marketing-and-management