Statuss(Aktīvs) | Izdruka | Arhīvs(0) | Studiju plāns Vecais plāns | Kursu katalogs | Vēsture |
Kurstitel | |
Kurs-Code | Ekon5093 |
Kreditpunkte (ECTS) | 3 |
Stundenzahl insgesamt (im Auditorium) | 81 |
Vorlesungen (Stundenzahl) | 12 |
Stundenzahl fŅr Seminare und praktische Arbeitsaufträge | 12 |
Selbststandige Arbeit des Studenten (Stunden) | 57 |
Bestätigt am (Datum) | 11/10/2011 |
Kurs ausgearbeitet von (Lehrkraft) | |
, Gunta Grīnberga-Zālīte |
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6979@@Priekšzināšanas Kursam priekšzināšanas nav nepieciešamas |
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Zur einfŅhrenden LektŅre empfohlen | |
1.Stöttinger, B., Schlegelmilch, B. B., Zou, S. Advances in International Marketing, volume 26. Bingley, UK : Emerald Group Publishing Limited. 2015. Pieejams ar LLU IS lietotājvārdu: http://ezproxy.llu.lv:2139/ehost/ebookviewer/ebook/ZTAwMHh3d19fMTA4ODg5OF9fQU41?sid=44510481-0c50-4218-8267-530dd38963b3@sdc-v-sessmgr03&vid=2&format=EB&rid=5
2.Hollensen S. Global Marketing: a Decision-Oriented Approach. Harlow, Pearson, 2011, pp. 756. 3.Pierre A.David International Logistics: The Management of Internationale Trade, 5th Edition. Cicero Books, LLC, 2017, pp 745. 4.Christopher M. Logistics and Supply Chain Management. Third Edition. London: Prentice-Hall International., 2005., 305 p |
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Weiterfuhrende Literatur | |
1.Bakari M. The Dilemma of Sustainablity in the Age of Globalization. Lanham: Lexington Books, 2017, pp.225.
2.Dersky, H. International Management. Managing Across Borders and Cultures. Harlow, Pearson, 2014, pp. 407. 3.3.Gillespie K., Hennessey H.D. Global Marketing. Routledge, 2015, pp. 598. |
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Zur LektŅre vorgeschlagene Zeitschriften | |
1. “Dienas Bizness” , nedēļas laikraksts : Latvijas biznesa avīze
2. “Kapitāls”, Rīga: SIA BIG Media, ISSN 1407-2505 3. “International Journal of Research in Marketing”. Pieejams ar LLU IS lietotājvārdu: https://ezproxy.llu.lv:2052/journal/international-journal-of-research-in-marketing 4. “Business Horizons”. Pieejams ar LLU IS lietotājvārdu https://ezproxy.llu.lv:2052/journal/business-horizons 5. “Journal of Destination Marketing and Management”. Pieejams ar LLU IS lietotājvārdu https://ezproxy.llu.lv:2052/journal/journal-of-destination-marketing-and-management |