| Statuss(Aktīvs) | Izdruka | Arhīvs(0) | Studiju plāns Vecais plāns | Kursu katalogs | Vēsture |
| Course title | Marketing |
| Course code | Ekon2069 |
| Credit points (ECTS) | 1.5 |
| Total Hours in Course | 40.5 |
| Number of hours for lectures | 8 |
| Number of hours for seminars and practical classes | 8 |
| Independent study hours | 24 |
| Date of course confirmation | 13/10/2020 |
| Responsible Unit | Institute of Economics and Finance |
| Course developers | |
| Mg. oec., Raimonds Kupčs |
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| There is no prerequisite knowledge required for this course | |
| Course abstract | |
| The course aims to provide an understanding of the role of marketing in today’s competitive and globalized world. The course deals with theoretical marketing matters, beginning with an analysis of marketing process elements through to an examination of global market trends. During practicals, students gain knowledge of consumers and their behaviour in the market as well as motivations to make purchases, goods and their qualities and prices as well as the ways and techniques of promoting the goods in the market, advertising and how to increase sales. | |
| Learning outcomes and their assessment | |
| Students will be able to demonstrate:
Knowledge - the theoretical principles of marketing – the substance, functions and role of as well as trends in marketing. (test, individual practical assignment). Skills - apply and analyze a set of marketing elements and a marketing management system, develop and make decisions pertaining to marketing, market research and pricing strategies; find a creative approach to analyzing today’s changing market situation and implementing the acquired knowledge in practice. (practical assignments). Competence - to formulate, describe and analyze the elements of marketing as well as identify the need to apply modern marketing approaches to examining the performance of an enterprise by using the knowledge and skills acquired. (test, practical assignments). |
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| Course Content(Calendar) | |
| Full time intramural studies:
1. Substance, goals and types of marketing (1 h lecture) 2. Internal and external marketing environments (1 h lecture / 1 h practical) 3. Marketing strategic planning and management (1 h lecture / 1 h practical) 4. Consumer behavior pattern in the market (1 h lecture / 1 h practical) 5. Market segmentation and the identification of a target market (1 h lecture / 1 h practical) 6. Product life cycle and product positioning (1 h lecture / 1 h practical) 7. Marketing mix (1 h lecture / 1 h practical) 8. Marketing plan (1 h lecture / 2 h practical's) Part time extramural studies: All topics specified for full time studies are accomplished, but the number of contact hours is one half of the number specified in the calendar |
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| Requirements for awarding credit points | |
| The student must successfully complete practical assignments during practicals and, at the end of course, complete and present an individual practical assignment on the marketing environment and opportunities for product promotion. The student must also pass a test on theory. The final assessment is cumulative. | |
| Description of the organization and tasks of students’ independent work | |
| The student must complete practical assignments on examining, analysing, planning and applying the marketing mix and marketing management systems with the aim of improving the performance of an enterprise. The student must examine the marketing environment and design a product promotion strategy. The student uses the knowledge gained during practicals to do an individual practical assignment on the marketing environment and opportunities for product promotion that must be presented during a practical. | |
| Criteria for Evaluating Learning Outcomes | |
| The final mark is cumulative and consists of the following pieces of assessment: activity during practicals and practical assignments done (30%), a test (20%) and an individual practical assignment (50%). 10% are equal to one point on a 10-point marking scale. | |
| Compulsory reading | |
| 1. Praude V. Mārketings. 1. Grāmata. Rīga: Burtene, 2011. 528 lpp. 2. Praude V. Mārketings. 2. grāmata. Rīga: Burtene, 2011. 348 lpp. |
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| Further reading | |
| 1. Niedrītis J. Ē. Mārketings. 4. pārstrād. un papild. izd. Rīga: Biznesa augstskola Turība, 2008. 487 lpp.
2. Fisks P. Mārketinga ģēnijs. Jelgava: Jāņa Rozes apgāds, 2009. 390 lpp. 2. Dārziņa Ē. Vai mārketings ir lieki tēriņi? Rīga: Lietišķās informācijas dienests, 2011. 120 lpp. 3. Armsa B. Vietējais mārketings. Rīga: Zvaigzne ABC, 2007. 144 lpp. 4. Kotlers F. Mārketinga pamati. Rīga: Jumava, 2006. 647 lpp. |
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| Periodicals and other sources | |
| 1. Kapitāls: žurnāls lietišķiem cilvēkiem: krāsains biznesa un ekonomikas žurnāls. Rīga :Lietišķās informācijas dienests. ISSN 1407-2505.
2. Dienas Bizness: nedēļas laikraksts: Latvijas biznesa avīze. Rīga: Diena: Dagens Industri, 2005-. ISSN 1407-2041 3. The Economist: London: Economist Newspaper Ltd. ISSN 0013-0613. 4. American Marketing Association: https://www.ama.org/ 5. European Journal of Marketing. ISSN: 0309-0566, Online from: 1967. 6. Mārketings - www.alberts.lv 7. Tirgus, sabiedriskās domas un mediju izpēte - www.kantar.lv 8. Biznesa ziņu portāls – www.db.lv |
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| Notes | |
| Compulsory course for the Faculty of Engineering professional bachelor program Applied Energy Engineering, specialization Energy Economics, full- and part-time studies. | |