Course code Ekon5094
Credit points 4.50
Market Research and Forecasts
Total Hours in Course120
Number of hours for lectures16
Number of hours for seminars and practical classes32
Date of course confirmation11.10.2011
Responsible UnitInstitute of Economics and Finance
Course developers
prof.
Gunta Grīnberga-Zālīte
Dr. oec.
Baiba Rivža
Dr. habil. oec.
Course abstract
In the study course, master students will learn and obtain necessary skills to do marketing research and forecasts. Master students will study market research methods and growth strategy. In seminars master students will apply these research methods and prepare and present their reports.
Learning outcomes and their assessment
Knowledge – master students are able to present their profound knowledge on market research and forecasting and exploiting special methods that are related to the latest findings in this field, which ensures a basis for creative thinking or research, including activity in the area of interaction of various fields; skills – master students are able to independently exploit theory and methods and master their skills in tackling problems in order to perform market research and forecasting, justifiably explain and discuss complicated aspects of a market with both professionals and non-professionals; competence – master students are able to formulate and critically analyse complicated scientific and professional problems of market research and forecasting, justify their decisions and, if necessary, do an additional market analysis, integrate knowledge of various fields in market research and forecasting.
Compulsory reading
1. Praude V. Mārketings: teorija un prakse. 1. sēj. Rīga: Burtene, 2011. 522 lpp.
2. Praude V. Mārketings: teorija un prakse. 2. sēj. Rīga: Burtene, 2011. 348 lpp.
3. Praude V., Šalkovska J. Mārketinga komunikācijas. Vaidelote, 2006. 1. un 2. sēj.
4. Cravens D.W., Piercy N.F. Strategic marketing. 9th ed. Boston: Mc Graw-Hill Irwin, 2009. 784 p.
Further reading
1. Manns I. Bezbudžeta mārketings. Rīga: Zvaigzne ABC, 2013. 229 lpp.
2. Kadens R. Partizānu mārketinga tirgus izpēte. Rīga: SIA Lietišķās informācijas dienests, 2008. 251 lpp.
3. Churchill G.A., Suter T.A., Brown T.J. Basic marketing research. 8th ed. Cengage South-Western, 2013. 512 p.
Periodicals and other sources
1. Kapitāls: žurnāls lietišķiem cilvēkiem: krāsains biznesa un ekonomikas žurnāls. Rīga: Lietišķās informācijas dienests. ISSN 1407-2505.
2. Dienas Bizness: nedēļas laikraksts: Latvijas biznesa avīze. Rīga: Diena: Dagens Industri, 2005-. ISSN 1407-2041.
3. Latvija. Ziņojums par Latvijas tautsaimniecības attīstību. Latvijas Republikas Ekonomikas ministrija. Rīga: LR Ekonomikas ministrija. ISSN 1407-4095. Pieejams arī: https://www.em.gov.lv/lv/nozares_politika/tautsaimniecibas_attistiba/zinojums_par_latvijas_tautsaimniecibas_attistibu/