Project Marketing

Total Hours in Course81

Number of hours for lectures16

Number of hours for seminars and practical classes16

Independent study hours49

Date of course confirmation16.01.2013

Responsible UnitLanguage Centre

Course developer

Iveta Borunova

Mg. proj. mgmt.

Course abstract

The aim of the study course is to impart knowledge about marketing entity and to examine marketing performance. During the course students get acquainted with the main problems, their reasons, and perspectives of marketing. The course develops students’ ability to structure and analyse those problems, as well as suggests the most appropriate tools and concepts for problem solving.

Learning outcomes and their assessment

After completing the course, students will gain:
• knowledge – students acquire understanding of marketing entity, marketing environment and marketing performance in enterprises, of marketing management, including product management, price building, product share and product promoting in the market;
• skills – skills to independently analyse and evaluate market situation, effectiveness of marketing management, evaluate the role of marketing in enterprises and society;
• competence – students will be able to structure and analyse problems, connected with marketing, will be able to suggest appropriate tools and methods, characterize concepts and principles of marketing.

Compulsory reading

1. Kotlers F. Mārketings no A līdz Z: 80 koncepcijas, kas jāzina katram vadītājam. Rīga: Jumava, 2007. ISBN 978-9984-382-52-4.
2. Kotler P., Armstrong G. Marketing: an introduction. London: Prentice Hall, 2009. ISBN: 978-0-273-71395-1
3. Praude V., J.Šalkovska. Mārketinga komunikācijas. Rīga, Vaidelote. 2005. 485 lpp. ISBN: 9984-507-17-3
4. Praude V. Mārketings: teorija un prakse. 1. grāmata, 3. izd. Rīga: Burtene, 2011. 522 lpp. ISBN 9789984833033

Atsauksmes