Development of Tourism Administration

Total Hours in Course81

Number of hours for lectures16

Number of hours for seminars and practical classes16

Independent study hours49

Date of course confirmation29.10.2021

Responsible UnitInstitute of Social Sciences and Humanities

Course developer

Sociālo un humanitāro zinātņu institūts

Dace Kaufmane

Dr. oec.

Prior knowledge

Ekon3084, Basics of Theory of Economics

PolZ2019, Public Administration

Soci1013, Community Development

Soci1014, General Sociological Theory

Soci2008, Regional Development

VadZ3015, Management

VidZ3047, Environmental Protection and Sustainable Development

Course abstract

The study course provides a detailed overview of tourism as a form of recreation and entrepreneurship, the historical development of tourism management, and the evolution of tourism management in the context of a systems approach and inter-organizational cooperation. Studying the development of tourism management complements students’ previously acquired theoretical knowledge, skills, and competences by linking them with the aspects of cooperation in the development and governance of the sector. During the course, students also acquire general skills in tourism planning.
The aim of the course is to introduce students to the historical development of tourism management and its evolution in the context of a systems approach and organizational cooperation.

Learning outcomes and their assessment

Knowledge :
1. Students will be able to demonstrate the knowledge and understanding of trends in tourism administration and cooperation between organizations in tourism resource administration – practical assignments.
2. Demonstrate the knowledge and understanding of the system approach to tourism planning and analysis and the possibilities of private and public sector cooperation for tourism development – Test.

Professional skills:
1. Independently analyse tourism as an industry and a way of spending free time by applying the acquired knowledge of various aspects of tourism administration - practical assignments.
2. Reasonably explain and discuss the formation of cooperation for different kinds of tourism, applying the acquired knowledge of the system approach - independent work, presentation.

Soft skills:
1. Responsibly plan the completion of the assignments given, meeting the deadlines - practical assignments;
2. Acquire accurate information, prepare presentations and speak in public - independent work;
3. Participate in group work and discussions - discussions in forums.

Competence:

Independently analyse the different kinds of tourism and tourism as a system at both national and local levels and use theoretical findings on tourism systems in conducting applied research- test, practical assignments, independent work, presentation, discussions.

Course Content(Calendar)

Full-time in-person studies:
Lecture topics:
1. The essence of tourism. Development trends of tourism as a type of recreation and a type of business.(1h)
2. Tourism resources, types of tourism and cooperation in the development of a tourism product. (1h)
3. History of tourism management development. (1h)
4. Formation of the tourism industry and development in Latvia. (1h)
5. The essence of the system. System approach in tourism analysis. (1h)
6. Theoretical models of tourism systems. (1h)
7. The core system of tourism: travelers, travel agents and tour operators. (1h)
8. Tourism subsystem: suppliers, attractiveness and institutions. (1h)
9. External factors influencing the development of tourism management. (1h)
10. Culture as a factor influencing tourism. (1h)
11. Private and public sectors in the development of tourism administration. (1h)
sector. (1 hour)
12. Theoretical framework and role of cooperation in tourism management. (1h)
13. Accents of cooperation in international and EU documents regulating tourism. (1h)
14. Aspects of cooperation in tourism regulations in Latvia. (1h)
15. System access in tourism development programs. (1h)
16. The role of tourism in promoting regional development. (1h)

List of practical work (16 hours):
1. History of tourism development. Development of tourism management. (1 h)
2. Tourism resources and their management. (1 h)
3. Institutions involved in the organization of types of tourism. (1 h)
4. Formation of a tourism product. Tourism product presentation. (2 h)
5. Formation of tourism systems. Subsystems in tourism: an example of a specific area. (1 h)
6. Presentations: examples of specific areas. (2 h)
7. Institutional and legal framework. (1 h)
8. External factors influencing tourism. (1 h)
9. SWOT analysis for the tourism management system: an example of a specific area. (1 h)
10. Presentations: examples of specific areas. (2 h)
11. Strategic tourism planning. (1 h)
12. The role of tourism in rural development in Latvia. (1 h)
13. Test on all topics (1 h)

Part-time distance learning:

All topics specified for full-time studies are covered, but the number of contact hours is reduced to half of the number specified for full-time studies.

Requirements for awarding credit points

The course includes a test, which is scheduled during practical work in the classroom, and independent work and presentations, practical assignments and discussions in forums must be submitted within the time allotted for them.
The final assessment of the study course is a test, which the student can receive if all the work has been passed.

The study process in part-time distance learning is organised in accordance with the Order of the Vice-Rector for Studies No. 2.4.-8/54 On distance learning procedures at LBTU. Study courses are scheduled for each semester according to the study plan. The students learn the topics included in the study course independently, using the materials created and placed by the lecturer in the e-studies (Moodle). Feedback on the learning of lecture and seminar topics in distance learning is organised in the form of self-assessment tests, discussion forums and individual tasks, as well as in face-to-face or online consultations, lectures and final examinations according to the timetable.

Description of the organization and tasks of students’ independent work

Within the study course, the following time is allocated for independent work:
48 hours in full-time studies, organized as follows: preparation for the test (20 hours), preparation of the independent assignment and presentation (10 hours), and preparation of practical work at the specified times (18 hours).
64 hours in part-time distance studies, organized as follows: preparation for the test (20 hours), preparation of the independent assignment (10 hours), and preparation of practical work at the specified times and participation in forum discussions (34 hours).

Criteria for Evaluating Learning Outcomes

Independent work is assessed according to the quality requirements for the specific tasks.
A student can receive a successful assessment in a test if at least 50% of the test questions are answered correctly.

Compulsory reading

1. Andriksone A., Bērziņa K., Gustovskis A., Kaufmane D., Klepers A., Kondrāte L., Lingebērziņš Ē., Līviņa A., Medne I., Rozīte M., Smaļinskis J., SmaļinskisN.,van der Steina A., VinklereD. Tūrisms Latvijā cauri gadsimtiem. Vēsture, attīstība un perspektīva. Rīga: Biznesa augstskola “Turība”, Latvijas Investīciju un attīstības aģentūra, e-grāmata.,2021, 496 lpp. ISBN-978-9934-543-31-9. Pieejams: https://www.turiba.lv/storage/files/turisms-interactive-double.pdf
2. Holovejs Dž.K. Tūrisma bizness. Rīga: Jānis Roze., 1999, 367 lpp
3. Freijers V. Tūrisma mārketings. Rīga: Turība Biznesa Augstskola SIA, 2011,621 lpp
4. Pompl W. Touristikmanagement1/ Beschaftungsmanagement. Sprinder Verlag, 1996,341 S.
5. Fyall A., Garrod B. Tourism Marketing. A collaborative Approach. Aspects of Tourism. Channel view publications,2005, 383 p.
6. Gunn C.A. Tourism Planing: Basics, Concepts, Cases. 4th ed. New York: Routledge, 2002, 442 p.
7. Kaufmane D. Sadarbības sistēmas tūrismā: Zemgales reģiona piemērs. Promocijas darbs. Jelgava: LLU, 2011, 174lpp. Pieejams: https://llufb.llu.lv/dissertation-summary/tourism/Dace-Kaufmane_promocijas_d_kopsavilkums_2011_LLU_EF.pdf
8. Makkerčers B., Krosa H. Kultūras tūrisms. Tūrisma un kultūras mantojuma pārvaldības partnerība. :Rīga AS „Preses nams”,2007. 280 lpp.
9. Tūrisma likums (1999) LV likums. Pieejams: www.likumi.lv/doc.php?id=50026
10. Evans N. Strategic management for tourism, hospitality and events. Routledge, 2014, 412 p. ISBN 9780750648547

11. Weaver D., Lawton L. Tourism Management . E book Pieejams:https://www.oreilly.com/library/view/tourism-management-5th/9781118644812/Wiley08898_Contents.html

Periodicals and other sources

1.Tourism and recreation. Pieejams: http://www.waddensea-secretariat.org/sites/default/files/downloads/03.4-tourism-recreation-10-05-31.pdf
2. Introducyion to commercial recreation and tourism. Pieejams: https://www.sagamorepub.com/files/lookinside/218/pages-comrecebook.pdf
Latvijas Lauku tūrisma asociācija “Lauku ceļotājs” (Latvija). Pieejams: www.celotajs.lv
3.World Tourism Organisation. Pieejams: www.world-tourism.org
4.Tūrisms Latvijā. Statistikas datu krājumi. Rīga: Latvijas Republikas Centrālā statistikas pārvalde. Pieejams:www.csb.gov.lv/
5. Annals of Tourism research.
Pieejams: https://www.sciencedirect.com/journal/annals-of-tourism-research

Notes

Free choice study course for the ESAF academic bachelor’s study program Sociology of Organizations and Public Administration

Atsauksmes