LV EN RU DE FR

Kurs ausgearbeitet von (Lehrkraft)

Zur einfŅhrenden LektŅre empfohlen

1. Stöttinger, B., Schlegelmilch, B. B., Zou, S. Advances in International Marketing, volume 26. Bingley, UK : Emerald Group Publishing Limited. 2015. Pieejams ar LBTU IS lietotājvārdu: http://ezproxy.llu.lv:2139/ehost/ebookviewer/ebook/ZTAwMHh3d19fMTA4ODg5OF9fQU41?sid=44510481-0c50-4218-8267-530dd38963b3@sdc-v-sessmgr03&vid=2&format=EB&rid=5
2. Hollensen S. Global Marketing: a Decision-Oriented Approach. Harlow, Pearson, 2011, pp. 756.
3. Jansson H., International business strategy in complex markets. Cheltenham, UK: Edward Elgar, 2020.
4. Gilbert G., Lenssen, N., Craig Smith Editors. Managing Sustainable Business: An Executive Education Case and Textbook, 2019. E-grāmata, pieejama tiešsaistē: https://pb1lib.org/book/3577941/7b3c90.

Weiterfuhrende Literatur

1. Bakari M. The Dilemma of Sustainablity in the Age of Globalization. Lanham: Lexington Books, 2017, pp.225.
2. Dersky, H. International Management. Managing Across Borders and Cultures. Harlow, Pearson, 2014, pp. 407.

3. Gillespie K., Hennessey H.D. Global Marketing. Routledge, 2015, pp. 598.

Zur LektŅre vorgeschlagene Zeitschriften

1. The Economist London. Economist Newspaper Ltd., London (Pieejams: LBTU ESAF Studiju un zinātnes informācijas centrā).
2. Sustainable Development Report. Pieejams: https://dashboards.sdgindex.org/
3. EUROSTAT datubāzes. Pieejams: https://ec.europa.eu/eurostat
4. Worldwide Governance Indicators. Pieejams: https://www.worldbank.org/en/publication/worldwide-governance-indicators
5. Latvijas Investīciju un attīstības aģentūra. Pieejams: www.liaa.gov.lv
6. “Business Horizons”. Pieejams ar LBTU IS lietotājvārdu https://ezproxy.llu.lv:2052/journal/business-horizons
7. “Journal of Destination Marketing and Management”. Pieejams ar LBTU IS lietotājvārdu https://ezproxy.llu.lv:2052/journal/journal-of-destination-marketing-and-management