| Statuss(Neaktīvs) | Izdruka | Arhīvs(0) | Studiju plāns Vecais plāns | Kursu katalogs | Vēsture |
| Course title | Corporative Strategy |
| Course code | VadZ5058 |
| Credit points (ECTS) | 3 |
| Total Hours in Course | 81 |
| Number of hours for lectures | 12 |
| Number of hours for seminars and practical classes | 20 |
| Independent study hours | 49 |
| Responsible Unit | Institute of Business and Management Science |
| Course developers | |
| Dr. oec., Līga Mihejeva |
|
| There is no prerequisite knowledge required for this course | |
| Course abstract | |
| Students will get theoretical knowledge, practical skills and understanding about corporative strategy, those analyses and planning. In the course students will get insight about briefcase strategy, competition strategy, SWOT and PEST analyses. Students will get strategically maps elaboration practical skills. | |
| Compulsory reading | |
| 1. Porter M.E. Competitive Strategy. NY, Free Press, 1998.
2. Kaplan R.S., Norton D.P. Using the balanced Scorecard as a strategic management system. Harvard Business Review, 1996., January- February, p.76 3. Ansoff I. Business Strategy. Penguin Books, Middlesex, 1969. |
|
| Further reading | |
| 1. Forands I. Stratēģijas kvalitāte. Rīga, 2000. 2. Caune J. Stratēģiskā vadīšana: funkcionālā, biznesa un korporatīvā līmeņa stratēģija. Rīga, 2004. | |
| Periodicals and other sources | |
| 1. Dienas bizness
2. Kapitāls 3. Agrotops 4. Economist |
|