Course code Valo1025

Credit points 2

Business Communication I

Total Hours in Course80

Number of hours for seminars and practical classes32

Independent study hours48

Date of course confirmation04.03.2021

Responsible UnitLanguage Centre

Course developer

author lect.

Joseph Jack Horgan

Bc. art.

Course abstract

This course will build upon students’ previous English language knowledge according to Level B2 by utilizing and expanding it in a professional and “business” context. The course is organized to acquire communication skills in order to improve the communication process in the English language by using appropriate means of the language.

Learning outcomes and their assessment

Knowledge of terminology of the industry. Students know terms from the field of:
- university education, business organisations, companies (Test No 1);
- labour market, job advertisements, business activities, retailing, banking, marketing, advertising (Test No 2).
Skills to apply professional terminology and communicative skills: in writing essays, business letters; orally in discussions, dialogues, role plays, giving a presentation.
Competence of professional foreign language in order to apply English creatively in spoken and written communication for professional activities, student mobility and in academic environment.

Course Content(Calendar)

1.Introductory class, students "network" with one another 2h
2.Effective communication, rich and lean media, steps of communication 2h
3. Careers, steps of a career, difference between jobs, careers, etc. 2h
4.CVs and cover letters, using action words, improving poorly written cover letters (Test #1) 2h
5.Interviews, common interview questions, how to avoid illegal questions, practice interviews 2h
6.Corporate culture, fitting in, unwritten rules of a company 2h
7.Hierarchy, the roles of a publicly-traded company, divisions/departments 2h
8.Daily business writing, formatting an email, neutral language (Test #2) 2h
9.Introduction to marketing, meaning of "market," modern forms of marketing 2h
10.Corporate responsibility, credos and mission statements, analysis of business priorities 2h
11.International business, globalism, multi-national corporations 2h
12.Diplomatic language and behavior, softening language, customer service, behaviour terms.2h
13.Finance, financial terms, functions of financial documents (Test #1) 2h
14.New business, ways to fund a start-up, pros and cons, formatting of business plans 2h
15.Business presentations, effective preparation, register and vocabulary 2h
16."Shark Tank" elevator speeches, business plans presented 2h

Requirements for awarding credit points

Assessment: Formal test. It is made up of cumulative assessment. Successfully written 3 tests, the glossary of terms for each topic, timely completed home works, completed individual work (business plan and presentation). Tests and home works are with a positive evaluation. The number of missed classes shall not exceed 20%.

Description of the organization and tasks of students’ independent work

Individual work:
1. Written business plan – 10,000 printed marks with more than 30 terms from texts read during the course
2. Pair or group presentation (5 - 8 minutes) about the business plan.

Criteria for Evaluating Learning Outcomes

The cumulative assessment is composed of the grades in tests, home assignments, assessment during classes and a presentation of the individual work. The grade in tests is successful if at least 70% of the answers are correct.

Compulsory reading

1.Hughes J., Naunton J. Business Result: Intermediate Student'sBook. Oxford: Oxford University Press, 2017. 159 p. ISBN-978019473890
2.Allison J., Townsend J., Emmerson P., Canham N. The Business: Intermediate Student's Book. Oxford: Macmillan, 2007. 160 lpp. ISBN-10 1405083697
3.Mascull B. Business Vocabulary in Use. Cambridge: Cambridge University Press, 2008. 172 lpp. ISBN 9780521775298
4.Corbett, J. (2010) Intercultural Language Activities. Cambridge University Press. ISBN 9780521741880 262 lpp.

Further reading

1.Hughes J., Naunton J. Business Result: Intermediate Student's Book. Oxford: Oxford UP, 2008. 159 lpp. ISBN-10 0194768007
2.Emmerson P., Hamilton, N. Five-minute Activities for Business English. New York: Cambridge UP, 2005. 126 lpp. ISBN:9780521547413
3.Oxenden, Cl., Latham-Koenig, C. New English File: Upper-Intermediate. Oxford: Oxford UP, 2008. 160 lpp.

Periodicals and other sources

1.American weekly business magazine "Forbes" [tiešsaiste]. ISSN 0015-6914 [skatīts 22.03.2021.]. Pieejams:http://www.forbes.com/"
2.BusinessEnglish Resources [tiešsaiste] (skatīts 22.03.2021.), pieejams http://www.businessenglishresources.com
3.One Stop English [tiešsaiste] (skatīts 22.03.2021.), pieejams: http://www.onestopenglish.com/business/

Notes

The course of study shall be threatened in the mandatory part of the ESAF IUAU study programme for the 1 st semester and in the BISK section. The course is handed out in English.