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Management of Public Relations

Course developer

Course abstract

The aim of the course is to raise the awareness of the nature of public relations, their importance and role in modern society. Good public relations is a continuous dialogue. Its purpose is to inform the public, to encourage participation and support. Acquired knowledge will contribute to a safer, better and more confident communication with the represented organization audiences.

Learning outcomes and their assessment

1. comprehensive knowledge of politics and the knowledge of political culture, understanding of theory, political process and document analysis.
2. upgrading of skills and abilities:
- analytical thinking;
- argumentation and critical thinking;
- work in groups and individually;
- to plan and organize work;
- analyze and systematize the information obtained through various sources of information.
3. competence:
- making policy documents, analysis of view of the PR theory and ethics
- analyze and evaluate their own and group-mates' work results
- respect the basic democratic PR principles in state administration

Compulsory reading

1. Katlips S.M., Senters A.H., Brūms G.M. Sabiedriskās attiecības. Rīga: Avots, 2002. 763 lpp.
2. Veinberga S., Publiskās attiecības PR : teorija un prakse. Rīga: Zvaigzne ABC, 2004. 327 lpp.
3. Herbst D. Sabiedriskās attiecības. Rīga: Zvaigzne ABC, 2006. 184 lpp.
4. Johnston J., Zawawi C. Public Relations: Theory and Practice. Crows Nest: Allen & Unwin, 2009. 504 lpp.

Further reading

1. Veinberga S. Masmediji: Prese, radio un televīzija. Rīga: Zvaigzne ABC, 2005. 358 lpp.
2. James M. Public Relations. Ultimo: Career FAQs, 2006. 151 lpp.
3. Bernays E .L., Public Relations. Whitefish: Kessinger Pub Co, 2004. 374 lpp.

Periodicals and other sources

1. Sabiedriskās attiecības un vadība. 2011. [Tiešsaiste]. [skatīts 01.03.2011.]. Pieejams www.prholding.lv