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Automarket

Course developer

Course abstract

The aim of study course is to give understanding and knowledge about trade management of new and second-hand automobiles, circulation of documentation in automobile trade and registration, as well as arrangement of autosalons, dealer centres and sales places. Students get the view on foreign automobile producers and dealer companies in Latvia.

Learning outcomes and their assessment

• Knowledge - students will acquire highly specialized knowledge and understanding in the organization and development of the car and its spare parts sales. The acquired knowledge will be the basis for further research and development of creative thinking.
• Skills - students will be able to creatively apply the acquired knowledge in the organization of new and second hand car sales. They will be able to explain and discuss the complex or systemic aspects of the marketing field.
• Competence - graduates will be able independently and critically analyze the problems related to automobile and their aggregate trade issues. They will be able to justify their decisions, organizing car sales outlet, as well as, if necessary, carry out further analysis.

Compulsory reading

1. Berjoza D., Kunkule D. Tirgzinība autotransportā. Jelgava: LLU, 2007. 120 lpp.
2. Blaits Dž. Mārketings: rokasgrāmata. Rīga: Zvaigzne ABC, 2004. 284 lpp.
3. Kotler P., Keller K. Marketing management. Upper Saddle River, NJ: Pearson / Prentice hall, 2006. 729 p.
4. Kent R. Marketing research: approaches, methods and applications in Europe. London: Thomson Learning, 2007. 592 p.

Further reading

1. Tirgzinības pamati. Rīga: Jumava, 2002. 305 lpp.
2. Birzietis G., Kunkule D. Transporta ekonomika. Jelgava: LLU, 2007. 81 lpp.

Periodicals and other sources

1. Auto Moto Žurnāls. Rīga: Dadzis, Moto Magazyn (Polija). ISSN 1407-0952.
2. За рулем. Москва: За рулем. ISSN 0321-4249.