Code du cours InfT4040
Crédits 3
La quantité totale d'heures en classe81
Nombre de conferences16
Nombre des travaux du laboratoire16
La quantitē d'heures de travail autonome d'un ētudiant49
Date de l'approbation du cours06.09.2022
Auteurs du cours
Tatjana Rubina
Gatis Vītols
Manuels
1. Prudhomme G. Software Services for E-Business. Ashland: Arcler Press. 2019. Pieejams: EBSCO e-book academic collection datubāzē
2. Schneider G.P. Electronic commerce. 12 ed. 2017. 598 p.
3. Chaffey D. Digital business and e-commerce management. Harlow, England: Pearson Education Limited, 2014. 712 p.
4. Google Analytics Academy [tiešsaiste]. Pieejams: https://analytics.google.com/analytics/academy/course/6/faqs
5. SEO fundamentals. Google search central. [tiešsaiste]. Pieejams: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
Ouvrages supplémentaires
1. Mourya S. K., Shalu G. E-Commerce. Oxford, England: Alpha Science Internation Limited, 2015. Pieejams: EBSCO e-book academic collection datubāzē
2. Turban E., King D., Lang J. Introduction to Electronic Commerce, 3/E. Boston, USA: Pearson Education,Inc, 2011. 928 p.
3. Google Analytics Help [tiešsaiste]. Pieejams: https://support.google.com/analytics/topic/12156336?hl=en&ref_topic=12153943,2986333,
4. Tag manager help [tiešsaiste]. Pieejams: https://support.google.com/tagmanager/answer/11994839
Périodiques et d`autres ressources d`information
• EBSCO e-book academic collection. Pieejams: https://web-p-ebscohost-com.ezproxy.llu.lv/ehost/search/selectdb?vid=0&sid=8715372b-5e1d-4646-9ecc-530bf329861f%40redis