Code du cours Ekon6047
Crédits 4.50
La quantité totale d'heures en classe120
Nombre de conferences16
Nombre de travaux pratiques et des séminaires32
Date de l'approbation du cours27.09.2011
1. Praude V. Mārketings: teorija un prakse. 1. sēj. 3. izd. Rīga: Burtene, 2011. 522 lpp.
2. Praude V. Mārketings: teorija un prakse. 2. sēj. 3. izd. Rīga: Burtene, 2011. 348 lpp.
3. Kotler P., Keller K. Marketing management. Upper Saddle River : Pearson, 2006. 729 p.
4. Kent R. Marketing research: approaches, methods and applications in Europe. London: Thomson Learning, 2007. 592 p.
1. Dubois P.L., Jolibert A., Mūhlbacher H. Marketing management: a value creation process. New York : Palgrave Macmillan, 2007. 466 p.
2. Ferrell O.C., Hartline M. D. Marketing strategy. Mason, Ohio: Thomson, 2008. 717 p.
3. Fill C. Marketing Communications: engagements, strategies and practice. Harlovv : Prentice Hall, 2006. 911 p.
1. European Journal of Marketing. Published by Emerald Insight. ISSN: 0309-0566.
2. Journal of Marketing Theory and Marketing Practice. ISSN: 1069-6679. Pieejams arī: http://www.tandfonline.com/loi/mmtp20#.VOHJ3Cy8pCg
3. Journal of Consumer Marketing. Published by Emerald Group Publishing Limited. ISSN: 0736-3761.