Course code Ekon5097
Credit points 3
Logistics in Marketing
Total Hours in Course81
Number of hours for lectures20
Number of hours for seminars and practical classes4
Independent study hours57
Date of course confirmation11.10.2011
Responsible UnitInstitute of Economics and Finance
Course developer
Ingūna Gulbe
Dr. oec.
Course abstract
Master students, during their studies, learn the methods and basic principles for successfully organizing a flow of goods, providing the selling process and reducing its costs. Students achieve practical skills about organization of deliveries by adapting them to more complete satisfaction of the consumer's needs. Course imparts knowledge about formation of distribution channels, the process and conditions for choosing a channel's agents and service producers. The aim of course is to deepen concept about the role of information flow in distribution channels and a need for feedback, E-marketing
Learning outcomes and their assessment
Knowledge on the contemporary logistics and marketing concepts in the environs of international business globalization. Profound knowledge on the types of logistics operations. Understanding of using different principles of logistics in various branches of economics. Skills - able to independently analyze and evaluate the set of factors constituting the internal and external business environments and having the impact on logistics systems and components. Capable to reasonably explain the basic type of logistics operations and ways of providing logistics operations in the realm of integrated marketing. Able to identify and apply new approaches to solving traditional issues of logistics and marketing. Competence - able to independently formulate and critically analyze complex situations in the integrated logistics and marketing, to substantiate own conclu
Compulsory reading
1. Geipele I. Stratēģiskie pārvaldības lēmumi: preces izplatīšana tirgū, mārketinga loģistika, merčendaizings. Rīga: RTU, 2007. 180 lpp.
2. Krūmiņš N. Rokasgrāmata loģistikas sistēmu vadīšanai. Rīga: LR Ekonomikas Ministrija, 2004. 152 lpp.
3. Christopher M. Logistics and supply chain management. Thi 3rd Edition. London: Prentice-Hall International, 2005. 305 p.
4. Ghiani G., Laporte G., Musmanno R. Introduction to Logistics Systems Planning and Control. England, Chichester: John Wiley & Sons, 2003. 377 p.
Further reading
1. Alan Rushton, Phil Croucher, Peter Baker. The handbook of logistics and distribution management. Kogan Page US. 2006. 610 p.
2. Harrison A., Hoek R., Logistics Management and Strategy. 2nd edition., London; Prentice-Hall International, 2005. 308 p.
3. Praude V., Beļčikovs J. Loģistika. Rīga: Vaidelote, 2003. 540 lpp.
Periodicals and other sources
1. Kapitāls: žurnāls lietišķiem cilvēkiem: krāsains biznesa un ekonomikas žurnāls. Rīga: Lietišķās informācijas dienests. ISSN 1407-2505.
2. Dienas bizness: nedēļas laikraksts: Latvijas biznesa avīze. Rīga: Diena: Dagens Industri, 2005-. ISSN 1407-2041.
3. Forbes. Rīga: SK Media. ISSN 1691-6018.