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Regional and Landscape Planning III

Course developers

Course abstract

During the study course there will be discussed ways how to evaluate regional competitiveness and its factors, how to define advantages of region or obstacles of economical development and rise of competitiveness. There will be done analysis of existing recourses within the region. Regional competitiveness will be evaluated also as significant component of social and economical cohesion in EU. There will be discussed possibilities of improvement of regional image of Latvia and there will prioritize direction of development and defined competitiveness factors and regional identity in Baltic. In study course are included topics about climate changes in rural areas.

Learning outcomes and their assessment

After completion of study course students will have:
• knowledge about development and implementation of regional marketing strategies for regional municipalities,
• skills to develop regional plans,
• competence to work independently as territorial planners in local municipalities.

Course Content(Calendar)

1 Strategic Planning
2 Image and perception of region. Sustainable spatial planning, resource balancing and organization for climate change mitigation.
3 Role of regional marketing in enhancing of competitiveness.
4 Regional marketing types and principles.
5 Objectives and aims of marketing.
6 Division of regional marketing, marketing strategy.
7 Region marketing opportunities in Europe assessment.
8 Studying of SWOT analyses.
9 Strategic orientation.
10 Regional competitiveness assessment approaches and models.
11 Factors influencing the region's image. External communications guidelines.
12 Ecovillages, alternative forms of getting energy and its role in climate change mitigation.
13 Regional marketing factors.
14 Critical success factors in regional marketing.
15 Analysis of Latvian economic sectors.
16 Landscape analysis by photography, art work, literal work. The energy landscape.

Compulsory reading

1. Vaidere I., Vanags E., Vanags I., Vilka I. Reģionālā politika un pašvaldību attīstība Eiropas Savienībā un Latvijā. Rīga: Latvijas Universitātes Akadēmiskais apgāds, Latvijas Statistikas institūts, 2006. 296 lpp.
2. Dubra E., Frolova L. Latvijas konkurētspējas un izaugsmes iespēju novērtēšana integrācijas procesā Eiropas Savienībā. Rīga: Latvijas Universitāte, 2004. 436 lpp.
3. Kotler P., Asplund C., Rein I., Haider D. Marketing Places Europe. London: Pearson Education Ltd., 1999. 314 p.
4. Martin R., Kitson M., Tyler P. Regional Competitiveness. London: Routledge, 2006. 169 p.
5. Ainavu plānošana, apsaimniekošana un aizsardzība lauku pašvaldībās. Vides aizsardzības un reģionālās attīstības ministrija. Rīga, 2001. 28lpp.

Further reading

1. Dāvidsons G. Latvijas ilgtermiņa konkurētspējas modelēšana. Pētījums Nr.2. Rīga: Latvijas Banka, 2005. 41 lpp.
2. ES reģionālā politika un strukturālie instrumenti. Rīga: McĀbols, 2001. 37 lpp.
3. Keller K.L. Strategic brand management: building, measuring, and managing brand equity. New Jersey: Prentice Hall, 1998. 788 p.
4. Dramstad W.E., Olson J.D., Forman R.T.T. (1996) Landscape Ecology Principles in Landscape Architecture and Land-Use Planning. Washington. 80 p. ISBN 1-55963-514-2

Periodicals and other sources

1. Latvijas statistikas gadagrāmata. Rīga: Latvijas Republikas Centrālā statistikas pārvalde. ISSN 1407-0626
2. Reģionu attīstība Latvijā. Rīga: VSIA „Reģionu attīstība”. ISBN 978-9934-8126-1-3
3. Solāro paneļu siena alternatīvās enerģijas iegūšanai uz ASV – Meksikas robežas. Pieejams: http://www.rael-santfratello.com/?p=19
4. Landscape Ecology. ISSN: 0921-2973.