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Business Communication

Course developer

Course abstract

The aim of the study course is to create an understanding of the nature of business communication, the main communication problems, their causes and possible solutions.
The course program pays attention to the elements and levels of the communication process; conditions for targeted selection of communication channels and style. The course covers direct and remote communication. The course covers business conversation, correspondence, electronic correspondence and the etiquette of virtual communication. The student learns and understands the meaning and preconditions of representation in public space. The course strengthens students' business communication and influential communication strategy development skills.

Learning outcomes and their assessment

Knowledge of business communication, communication process and essence, various communication channels, positions, communication tools in the labor market; knowledge of human psychological types, types of human influence and techniques of business communication style formation. Assessment - test.
Skills: skills of creating business communication and influential communication strategy, skills to recognize communication styles and create a professional image. Assessment - work in seminars, attendance of lectures.
Competence to use effective communication strategies in business communication, to create professional communication, to use various techniques in ensuring reliable and open communication in one's professional activity. Assessment - independent work, formal test.

Course Content(Calendar)

1. Introduction to communication (1 lecture and 1 seminar)

2. The essence, models and structure of communication (2 lectures and 2 seminars)

3. Psychological aspects of communication. Communication barriers (2 lectures and 2 seminars)

4. Psychological aspects of communication. Mechanisms of psychic defense (1 lecture and 1 seminar)

5. Ethical aspects of communication. The meaning of human essence (1 lecture and 1 seminar)

6. Ethical aspects of communication. Importance of self-knowledge (2 lectures and 2 seminars)

7. Aspects of communication and logic and controversy (2 lectures and 2 seminars)

8. Cultural differences and intercultural dialogue. Hofstede's cultural dimensions (1 lecture and 1 seminar)

9. Communication and etiquette (1 lecture and 1 seminar)

10. Communication and body language (1 lecture and 1 seminar)

11. Reflection on communication problems and causes (1 lecture and 1 seminar)

12. Communication theories (1 lecture and 1 seminar)

Requirements for awarding credit points

Formal test:
Work in seminars – 10%, independent works (essays) – 20%, attendance of lectures 20%, test – 20%, formal test – 30%.
Automatic formal test is possible when mark in all positions (till formal test) not less than 7 (good).

Description of the organization and tasks of students’ independent work

During the studies the student develops and submits 3 works in printed form at the indicated time:

1. Analysis of the communication message according to the Shannon-Weaver model.

2. Comparing the differences in the cultural dimensions of the two countries.

3. Reflection on the psychic defense mechanisms.

Criteria for Evaluating Learning Outcomes

Independent work is assessed according to the quality requirements of compliance with the task.

Discussions are judged by engagement, ability to reasonably argue and discuss issues related to study topics.

Focus in assessment of independent and discussion tasks – development of individual critical, philosophical thinking and elements of independent thinking.

Compulsory reading

1. Butchart, Garnet C. (2019). Embodiment, Relation, Community: A Continental Philosophy of Communication. Penn State University. p. 208.
2. Faina D. Saviesīgo sarunu māksla. Rīga: Zvaigzne ABC, 2009. 152 lpp. ISBN 9789934004308.
3. Kozlovs N. Saskarsmes māksla. Rīga: Jumava, 2008. 344 lpp. ISBN 978-9984-38-526-6;
4. Ezera I. Lietišķā komunikācija I. Rīga: Multineo, 2007. 114 lpp. ISBN 9789984993287

Further reading

1. Encyclopedia of Communication Theory. Editors - Littlejohn S. W., Foss K. A. Sage, 2009. p. 1174. [tiešsaiste] [Skatīts 13.01.2025.]
2. Egidess A. Saskarsmes labirinti. Rīga: Jumava, 2006. 408 lpp. ISBN 9789984382166
3. Alekss R. S., de Bess T.F. Vēlu veiksmi! Gūsti panākumus dzīve un darbā. Rīga: Zvaigzne ABC, 2011. 96 lpp. ISBN 9879984400303.

Periodicals and other sources

1. "Office Manager" - Izdevniecības "Corp Media" žurnāls latviešu valodā
2. International Journal of Marketing & Business Communication. ISSN: 2277-484X. Pieejams: http://manuscript.publishingindia.com/index.php/IJMBC
3. Journal of Business Communication. Published by Sage Publications. ISSN (printed) 0021-9436. ISSN (electronic) 1552-4582. Pieejams datubāzē Sage http://job.sagepub.com/content/by/year
4. Elektroniskais žurnāls "Communications. Bussiness Solutions". Pieejams: http://www.cbsmedia.biz/

Notes

Study course for full-time students of ITF academic bachelor study program “Computer Management and Computer Science” and professional higher education bachelor study program “Information Technologies for Sustainable Development”