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E-business Systems

Course developer

Course abstract

Course gives overview of e-business and e-government organisation, and modern technologies in the field. Students will gain skills in the analysis of successful competitors and e-business planning and development, will be introduced into technologies for visitors’ attraction by using visual, interactive information design focused on the user. Within the course students practically learn users’ traffic statistics and other business data analysis tools, as well as will become familiar with the current trends and future perspectives in Latvian e-government.

Learning outcomes and their assessment

•knowledge about e-business systems, their structure and principles of development - theoretical test;
•skills to analyse existing e-business systems and usage of their modules for the development of the systems, to use one of most popular e-commerce platforms for the development of the business web site and IT tools for business data acquisition and analysis – execution of practical works;
•competence define, interpret and use professional terminology in e-commerce, working in teams or independently, be able to analyse and recommend e-business systems, to apply acquired skills in the e-commerce solution development, using and integrating e-commerce platform and tools, make and substantiate independently synthesized decisions, assure the others and argue their own point of view – execution of practical works and independent work.

Course Content(Calendar)

1.Basic concepts of e-business. E-business and e-commerce. Types of E-commerce Products. E-business system framework. 2.Types and models of e-business. E-business types combining value chain processes and collaborative models. 3.Practical work. Analysis of E-business models’ implementation solution. 4.Content management systems. E-commerce content management system Wordpress and its plug-ins. 5.Practical work. Functionality of Wordpress (4h). 6 E-commerce systems and modules. Different e-services and providers. The impact of e-commerce on the consumer value scale. Risks related to the formation of an information society. 7.Web technologies in e-business. Types of web pages, principles and process of creation. 8.Practical work. Analysis of e-commerce solution. 9.E-business subsystems. Transaction processing system. Payment systems. Types of money. Types of payments in e-business. 10.Practical work. Analysis of e-payment solutions (2h). 11.Marketing in e-business. E-marketing. Distribution of customer categories in e-marketing planning. Tender and content customization. 12.Search engine optimisation and management (SEO and SEM). Google Ads Tool. 13.Practical work. Google Ads. 14.Business data storage and analysis. 15.Analysis tool Google Analytics Tool. Users’ traffic statistics. 16.Practical work. Google Analytics (3h). 17.The legal basis for e-business. Review of related legislations. 18.Basic concepts and functions of e-government. Basic principles of e-government.

Requirements for awarding credit points

The student must attend at least 75% of the lectures.
If lectures delays exceed 25% of the total number of lectures, the student must pass a theoretical test.
The theoretical test is considered successful if the student has at least 50% of the total score of the test.
6 practical works must be completed and accepted.
Student must fulfill and defend independent work.

Description of the organization and tasks of students’ independent work

Student must complete 6 practical works on topics:
1.Analysis of E-business model implementation solutions.
2.Wordpress functionality.
3.Analysis of e-commerce solutions.
4.Analysis of e-payment solutions.
5.Google Ads.
6.Google Analytics.
During the practical classes, the student receives task, which the student starts in the classroom and finishes at home. The student must prepare an overview of each practical work that includes analysis.
An independent work must be carried out in which the student develops an e-commerce solution using one of the most popular e-commerce platforms (eg Wordpress, PrestaShop, OpenCard) and performs analysis of its business data using freely available analysis tools (eg built-in platform tools, Google Analytics, Google Ads). The minimum volume of the solution description is 12 pages, excluding the title page, table of contents, list of literature sources and appendices.
Completed works must be submitted to the e-learning environment in accordance with the conditions for submission of the work.

Criteria for Evaluating Learning Outcomes

Test with a score. Each practical work, which includes analysis, is evaluated in points (max 10 points). Independent work is evaluated in points (max 10 points). The final score of test is calculated as the average score of practical works and independent work points.

Compulsory reading

1. Chaffey D. Digital business and e-commerce management. Harlow, England: Pearson Education Limited, 2014. 712 p.
2. Turban E., King D., Lang J. Introduction to Electronic Commerce, 3/E. Boston, USA: Pearson Education, Inc, 2011. 928 p.
3. Google Analytics palīdzība. [tiešsaiste]: Pieejams: https://support.google.com/analytics/?hl=en#topic=3544906
4. Google Ads palīdzība. [tiešsaiste]: Pieejams: https://support.google.com/google-ads/?hl=lv#topic= 7456157
5. Wordpress palīdzība. [tiešsaiste]: Pieejams: https://en.support.wordpress.com/

Further reading

1. Stabulnieks J. E-komercijas stratēģija mazos un vidējos uzņēmumos. Rokasgrāmata. Latvijas tehnoloģiskais centrs, 2010.
2. Lektauers A., Merkurjevs J., Romānovs A. Elektroniskā komercija. Mācību līdzeklis. Rīga: RTU, 2008. 124 lpp.

Periodicals and other sources

1. E-komercijas jaunumi www.ecommercetimes.com
2. Latvijas Vēstneša portāls. Pieejams: http://www.lvportals.lv/
3. Electronic Commerce Research and Applications. Pieejams: https://www.journals.elsevier.com/ electronic-commerce-research-and-applications

Notes

Optional study course in the ESAF academic master's study program "Economics".