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Multimedia Technologies

Course developer

Prior knowledge

InfT3024, Computer Graphics

Replaced course

InfTB009 [GINTB009] Multimedia Technologies

Course abstract

The aim of the study course is to provide a theoretical level of knowledge about the basic components of multimedia and their fields of application. As well as the opportunity to learn the stages of development of multimedia advertising and informative material, the methods and applications of source material - vector graphics, raster graphics, sound, video, and the opportunity to practically learn and use the hardware.

Learning outcomes and their assessment

As a result of the study course students:
• knows the software and equipment necessary for the development of multimedia materials, the use of composition and colors, as well as their areas of application;
• knows how to use specialized applications that are intended for the development of multimedia materials and the use of their results. As well as to learn the necessary technical skills in the use of equipment. Practical works developed and defended during practical lessons;
• is able to independently obtain, select and analyze information and use it for the performance of a specific task, as well as to argue his opinion in the course of defending the development of practical work. Practical works were developed and defended during practical lessons.

Course Content(Calendar)

1. Introduction to multimedia technologies. Fields of application of multimedia material. Field analysis and classification – 2h.
2. Components of multimedia material development: text, graphics, animation, audio, video. Recommendations for composition, scenario, color effects, duration of material - to achieve the best result for the target audience - 3h.
3. Importance of drawn and animated 2D graphics in the advertising industry and its advantages - 3h.
4. Data compression, main compression methods and algorithms – 3h.
5. Operating principles and main parameters of digital cameras. Shooting modes and options – 2h.
6. Factors affecting image quality and size. Elimination of image defects in raster graphics processing programs - 2h.
7. Audio recording capabilities, audio recording bots, audio players. Principles of audio coding and decoding - 2h.
8. Principles of operation of digital video cameras and their main parameters. High-quality video material scenario planning. The compositional layout of the video material. Sound usage during recording – 2h.
9. Development of advertising material with images, video, audio and text. Analysis of the target audience of the advertising video, creation of a scenario, preparation and application of images, video and audio in the development of the work - 6h.
10. The principle of operation of the 3D scanner. Types of 3D scanning, post-processing and correction of the scanned work – 3h.
11. Principles of operation of 3D printing equipment, variety of materials and application. 3D model blank for printing – 3h.
12. Online Advertising Standards. Advertising development sites, software. Types and size of publishing files – 3h.
13. Methods and types of data visualization. The logic and structure of big data visualization. Psychological perception of the target audience – 3h.
14. Types of virtual tours and their areas of application. Obtaining and preparing 360-degree images, choosing software, creating a virtual tour - 6h.
15. Operating principles of augmented reality. Creation of informative material for an augmented reality application - 6h.

Requirements for awarding credit points

Assessment with a grade. In order to pass the test, all practical works must be developed and defended.

Description of the organization and tasks of students’ independent work

During the semester, the student must complete the practical work using the assignment descriptions and in consultation with the teaching staff. Completed practical works must be defended within the deadline specified by the teaching staff.
The student should independently study study literature and online tutorials to consolidate knowledge.

Criteria for Evaluating Learning Outcomes

Evaluation of works takes place in a 10-point system.
The test mark is the arithmetic average of the evaluations of all practical works.
If the student is not satisfied with the semester's cumulative grade (arithmetic average of the obtained grades), the student can write a test.
The assessment task consists of:
• Test on the subject learned in the study course (20% of the grade);
• Practical tasks on the topics learned in the practical work of the study course (80% of the grade).

Compulsory reading

• Phillips J. B., Eliasson H. Camera image quality benchmarking. Hoboken, NJ: John Wiley&Sons, 2018.
• Blokdyk G. UX UI Design A Complete Guide - 2020 Edition. 5STARCooks, 2020.

Further reading

• Boldiševica M., Mācību video izmantošana pieaugušo interešu izglītībā. LLU. Jelgava, 2018. Pieejams: https://llufb.llu.lv/LLUgramatas/Macibu_video_pieauguso_izglitiba.pdf
• Einscan 3D skenera ražotāja mājas lapa un pamācības [tiešsaiste]. Pieejams: https://www.einscan.com/

Periodicals and other sources

• Virtual reality society [tiešsaiste]. Pieejams: https://www.vrs.org.uk/
• Standards, Guidelines & Best Practices [tiešsaiste]. Pieejams: https://www.iab.com/guidelines/

Notes

ITF academic bachelor study program “Computer Management and Computer Science”.