Course code MatZ5007
Credit points 3
Forests Products Market
Total Hours in Course81
Number of hours for lectures24
Number of hours for seminars and practical classes8
Independent study hours49
Date of course confirmation18.02.2014
Responsible UnitInstitute of Civil Engineering and Wood Processing
Course developers
Henn Tuherm
Dr. habil. sc. ing.
lect.
Andrejs Domkins
Mg. sc. ing.
Course abstract
Basics of marketing. Specifics of forest products markets and marketing. Marketing functions and communications. Marketing research and market information systems. Marketing strategies and market analysis. Marketing structures and channels. Designing a marketing plan. Forest products markets: situation, problems and possible solutions.
Learning outcomes and their assessment
The student is able to: recognize elements of modern marketing in the context of the global forest products markets; the use of various forms of marketing communication effectively, economically and ethically correct; collect and use market information to compile reports market forest products in the market sphere; monitor and analyze the ongoing changes in the global forest products market and develop marketing plans for the company's business strategy.
Compulsory reading
1. Caurkubule Ž., Višņevska A. Mārketinga pamati. Rīga: Merkūrijs Lat, 2006. 175 lpp.
2. Юслин Х., Неувонен Й. Маркетинг продукции лесной и целлюлозно-бумажной промышленности. Йоeнсуу, 2000. 252 с.
3. Juslin H., Hansen E. Strategic Marketing in the Global Forest Products Industries. Corvallis, OR: Authors Academic Press, 2003.
Further reading
1. Blaits Dž. Mārketings. Rīga: Zvaigzne ABC, 2004. 284 lpp.
2. Geipele I. Tirgzinības plānošana. Rīga: RTU, 2000. 70 lpp.
Periodicals and other sources
1. Holz-zentralblatt. Stuttgart. Germany: DRW-Verlags-GmbH. ISSN 0018-3792
2. Baltijas Koks: starptautisks žurnāls uzņēmīgiem cilvēkiem. Rīga: Meža Mediju centrs. ISSN 1407-6667