Kurs-Code Ekon5093

Kreditpunkte 3

Stundenzahl insgesamt (im Auditorium)81

Vorlesungen (Stundenzahl)12

Stundenzahl fŅr Seminare und praktische Arbeitsaufträge12

Selbststandige Arbeit des Studenten (Stunden)57

Bestätigt am (Datum)11.10.2011

Kurs ausgearbeitet von (Lehrkraft)

author

Gunta Grīnberga-Zālīte

Zur einfŅhrenden LektŅre empfohlen

1. Stöttinger, B., Schlegelmilch, B. B., Zou, S. Advances in International Marketing, volume 26. Bingley, UK : Emerald Group Publishing Limited. 2015. Pieejams ar LLU IS lietotājvārdu: http://ezproxy.llu.lv:2139/ehost/ebookviewer/ebook/ZTAwMHh3d19fMTA4ODg5OF9fQU41?sid=44510481-0c50-4218-8267-530dd38963b3@sdc-v-sessmgr03&vid=2&format=EB&rid=5
2. Hollensen S. Global Marketing: a Decision-Oriented Approach. Harlow, Pearson, 2011, pp. 756.
3. Pierre A.David International Logistics: The Management of Internationale Trade, 5th Edition. Cicero Books, LLC, 2017, pp 745.

4. Christopher M. Logistics and Supply Chain Management. Third Edition. London: Prentice-Hall International., 2005., 305 p

Weiterfuhrende Literatur

1. Bakari M. The Dilemma of Sustainablity in the Age of Globalization. Lanham: Lexington Books, 2017, pp.225.
2. Dersky, H. International Management. Managing Across Borders and Cultures. Harlow, Pearson, 2014, pp. 407.

3. 3. Gillespie K., Hennessey H.D. Global Marketing. Routledge, 2015, pp. 598.

Zur LektŅre vorgeschlagene Zeitschriften

1. “Dienas Bizness” , nedēļas laikraksts : Latvijas biznesa avīze
2. “Kapitāls”, Rīga: SIA BIG Media, ISSN 1407-2505
3. “International Journal of Research in Marketing”. Pieejams ar LLU IS lietotājvārdu: https://ezproxy.llu.lv:2052/journal/international-journal-of-research-in-marketing
4. “Business Horizons”. Pieejams ar LLU IS lietotājvārdu https://ezproxy.llu.lv:2052/journal/business-horizons

5. “Journal of Destination Marketing and Management”. Pieejams ar LLU IS lietotājvārdu https://ezproxy.llu.lv:2052/journal/journal-of-destination-marketing-and-management