| Statuss(Neaktīvs) | Izdruka | Arhīvs(0) | Studiju plāns Vecais plāns | Kursu katalogs | Vēsture |
| Course title | Strategic Management of Marketing |
| Course code | Ekon5068 |
| Credit points (ECTS) | 4.5 |
| Total Hours in Course | 121.5 |
| Number of hours for lectures | 16 |
| Number of hours for seminars and practical classes | 32 |
| Date of course confirmation | 12/10/2011 |
| Responsible Unit | Institute of Economics and Finance |
| Course developers | |
| Dr. oec., asoc. prof. Ingūna Gulbe |
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| There is no prerequisite knowledge required for this course | |
| Course abstract | |
| In this course of studies masters can insight about necessity develop marketing questions strategically, got exploration about institutions with who they can collaborate in making strategy. They can estimate impact of different marketing strategies on economical results of the company, as well as picks up economically motivate they colorable management decisions ever anent price and publicity measures, ever anent harmonization measure between processes of production and marketing. | |
| Learning outcomes and their assessment | |
| Knowledge-on the development of marketing strategy and elaboration of respective communication system, considering the distinction between companies. In-depth knowledge on brand management. Analytic perception on communication tools of integrated marketing and their applications. Skills - able to independently analyze, evaluate and develop marketing strategy programs. Able to assess the impact of diverse marketing strategies on business economic performance, as well as to substantiate economically acceptable marketing management decisions with respect to price, development of advertising activities and bringing production and marketing processes into accord. Able to find a new approach to marketing strategy. Competence - able to independently formulate and scrutinize different marketing strategies, substantiate own conclusions and bring proposals for problem solving in aggressive marketing environs. | |
| Compulsory reading | |
| 1. Deivid W.Cravens, Nigel Piercy Strategic Marketing McGrow-Hill., 2008. 864 p.
2. Alexander Chernev, Philip Kotler.Strategic Marketing Management. 5th ed. Brightstar Media, Inc.; 2009. 290 p. 3. Roger Kerin, Robert Peterson. Strategic Marketing Problems: Cases and Comments. 12th Edition Prentice Hall., 2009., 744p. 4. Praude V., Šalkovska J. Mārketinga komunikācijas. Rīga, 2005. 482 lpp. |
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| Further reading | |
| 1. Kotlers F. Kotlers par mārketingu. Kā radīt, iekarot tirgu un dominēt tajā. Lietišķās informācijas dienests, Rīga, 2007. 272 lpp.
2. Fisks P. Mārketinga ģēnijs. Jāņa Rozes apgāds, Rīga, 2009. 390 lpp. 3. Kalve I. Apseglot pārmaiņu vēju. Turība. Rīga, 2005. 296 lpp. |
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| Periodicals and other sources | |
| 1. Forbes. Rīga: SK Media. ISSN 1691-6018.
2. Harvard Business Review Published by Harvard Business School Publishing. ISSN: 0017-8012. 3. The Journal of Marketing American Marketing Association. Print ISSN: 0022-2429; Online ISSN: 1547-7185. |
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