| Statuss(Aktīvs) | Izdruka | Arhīvs(0) | Studiju plāns Vecais plāns | Kursu katalogs | Vēsture |
| Kurstitel | |
| Kurs-Code | Ekon5155 |
| Kreditpunkte (ECTS) | 7.5 |
| Stundenzahl insgesamt (im Auditorium) | 202.5 |
| Vorlesungen (Stundenzahl) | 30 |
| Stundenzahl fŅr Seminare und praktische Arbeitsaufträge | 30 |
| Selbststandige Arbeit des Studenten (Stunden) | 140 |
| Bestätigt am (Datum) | 18/09/2019 |
| Kurs ausgearbeitet von (Lehrkraft) | |
| , Gunta Grīnberga-Zālīte , Dina Popluga |
|
| Vorkenntnisse | |
| Ekon5152, VadZ5089, |
|
| Ersetzte/r Kurs/e | |
| EkonM001 [GEKOM001] |
|
| Zur einfŅhrenden LektŅre empfohlen | |
| 1.Dando W. Food and Famine in the 21st Century. Santa Barbara, Calif: Abc-Clio, eBook, 2012. Pieejams Ebsco e-books ar LLU IS lietotājvārdu.
2.Reid N., Ross P., Gatrell J. Local Food Systems in Old Industrial Regions: Concepts, Spatial Context, and Local Practices. The Dynamics of Economic Space Farnham: Ashgate Publishing Ltd, eBook, 2012. Pieejams Ebsco e-books ar LLU IS lietotājvārdu. 3.Stöttinger, B., Schlegelmilch, B. B., Zou, S. Advances in International Marketing, volume 26. Bingley, UK: Emerald Group Publishing Limited. 2015. Pieejams Ebsco e-books ar LLU IS lietotājvārdu. |
|
| Weiterfuhrende Literatur | |
| 1.Bakari M. The Dilemma of Sustainability in the Age of Globalization. Lanham: Lexington Books, 2017. 225 p.
2.Dersky H. International Management. Managing Across Borders and Cultures. Harlow: Pearson, 2014. 407 p. Nav LLU FB. Ir RISEBA 2006.g. 3.Ghiani G., Laporte G., Musmanno R. Introduction to Logistics Systems Planning and Control. England, Chichester: John Wiley & Sons, 2003. 377 p. 4.Gillespie K., Hennessey H.D. Global Marketing. Routledge, 2015. 598 p. 5.Globality – Competing with Everyone from Everywhere for Everything. Editor: Harold L.Sirkin et al. London: Headline Business Plus, 2009. 6.Grönroos C. Service Management and Marketing. Customer Management in Service. 3 edition. Competition.Wiley; 2007. 496 p. 7.Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices. Editors: H.R. Kaufmann and M.F.A. Khan Pann. IGI Global, 2014, pp.638. 8.Hawkins D.I. , Mothersbaugh, D.L. Consumer Behavior. Building Marketing Strategy. New York, McGrae-Hill Irwin, 2013, pp.772. 9.Hill C.W.L., Udayasankar K., Wee .C.H. Global Business Today. McGraw Hill-Education, 2014, pp. 544. 10.Hite K. A., Seitz J. L. Global Issues: an Introduction. 5th Edition. Wiley Backwell Ltd., 2016. 335 p. ISBN 978-1-118-96885-7. 11.Hollensen S. Global Marketing: a Decision-Oriented Approach. Harlow: Pearson, 2011. 756 p. 12.Kotler P., Kartajaya H., Setiawan I. Marketing 4.0 Moving from Traditional to Digital. 2016. E-grāmata, pieejama: http://www.ebook777.com/marketing-4-0-moving-traditional-digital/ 13.Kotler P., Meller K.L. Marketing Management. Prentice Hall, 2015. 832 p. 14.Palmer A. Principles of Services Marketing. Seventh edition. Berkshire: McGraw-Hill Education, 2014. 495 p. 15.Solomon M.R., Marshall G.W., Stuart E.W. Marketing. Real People, Real Choices. New Jersey,: Pearson Prentice Hall, 2008. 600 p. 16.Southgate D., Graham D.H., Tweeten L. The World of Food Economy. New York: John Wiley & Sons, Inc., 2011.452 p. 17.Szwacka-Mokrzycka J., Rivza B., Lemanowicz M., Uljanova E. A Study on Consumer Behaviour in the Food Market Eastern European Countries Case, 2021, pp. 143. |
|
| Zur LektŅre vorgeschlagene Zeitschriften | |
| 1.American Marketing Association. Online: https://www.ama.org/
2.Food and Agriculture Organization of the United Nations. http://www.fao.org/home/en/ 3.The World Bank. http://www.worldbank.org 4.The World Economic Forum. http://reports.weforum.org/global-competitiveness-report-2018/ |
|