| Kurstitel | |
| Kurs-Code | Ekon5153 |
| Kreditpunkte (ECTS) | 7.5 |
| Stundenzahl insgesamt (im Auditorium) | 202.5 |
| Vorlesungen (Stundenzahl) | 30 |
| Stundenzahl fŅr Seminare und praktische Arbeitsaufträge | 30 |
| Selbststandige Arbeit des Studenten (Stunden) | 140 |
| Bestätigt am (Datum) | 18/09/2019 |
| Kurs ausgearbeitet von (Lehrkraft) | |
| , Gunta Grīnberga-Zālīte , Ingūna Gulbe , Baiba Rivža |
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| Vorkenntnisse | |
| Ekon5152, VadZ5089, |
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| Ersetzte/r Kurs/e | |
| EkonM002 [GEKOM002] |
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| Zur einfŅhrenden LektŅre empfohlen | |
| 1.Mooij M. Global Marketing and Advertising: Understanding Cultural Paradoxes. 5th ed. Los Angeles: SAGE, 2019. 488 p.
2.Belch G., Belch M. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill/Irwin, 2011. 864 p. 1.Stöttinger B., Schlegelmilch B. B., Zou S. Advances in International Marketing. Volume 26. Bingley, UK: Emerald Group Publishing Limited, 2015. Pieejams Ebsco E-books ar LLU IS lietotājkontu. |
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| Weiterfuhrende Literatur | |
| 1.Bakari M. The Dilemma of Sustainablity in the Age of Globalization. Lanham: Lexington Books, 2017, pp.225.
2.Dersky, H. International Management. Managing Across Borders and Cultures. Harlow, Pearson, 2014, pp. 407. 3.Gillespie K., Hennessey H.D. Global Marketing. Routledge, 2015, pp. 598. 4.Globality – Competing with Everyone from Everywhere for Everything. Editor: Harold L.Sirkin et al. London, Headline Business Plus, 2009. 5.Grönroos C. Service Management and Marketing. Customer Management in Service Competition.Wiley; 3 edition: 2007, pp.496. 6.Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices. Editors: H.R. Kaufmann and M.F.A. Khan Pann. IGI Global, 2014, pp.638. 7.Hawkins D.I. , Mothersbaugh, D.L. Consumer Behavior. Building Marketing Strategy. New York, McGrae-Hill Irwin, 2013, pp.772. 8.Hill C.W.L., Udayasankar K., Wee .C.H. Global Business Today. McGraw Hill-Education, 2014, pp. 544. 9.Hite K. A., Seitz J. L. Global Issues: an Introduction. 5th Edition. Wiley Backwell Ltd., 2016. 335 p. ISBN 978-1-118-96885-7. 10.Hollensen S. Global Marketing: a Decision-Oriented Approach. Harlow, Pearson, 2011, pp. 756. 11.Kotler P., Meller K.L. Marketing Management. Prentice Hall, 2015, pp.832. 12.Palmer, A. Principles of Services Marketing. Seventh edition. Berkshire: 2014, pp. 495. 13.Solomon M.R., Marshall G.W., Stuart E.W. Marketing. Real People, Real Choices. New Jersey, Pearson Prentice Hall, 2008, pp. 600 14.Southgate D., Graham D.H., Tweeten L. The World of Food Economy. New Your: John Wiley & Sons, Inc., 2011, 452 p. |
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| Zur LektŅre vorgeschlagene Zeitschriften | |
| 1.American Marketing Association. Online: https://www.ama.org/ 2.Food and Agriculture Organization of the United Nations. http://www.fao.org/home/en/ | |