| Statuss(Aktīvs) | Izdruka | Arhīvs(0) | Studiju plāns Vecais plāns | Kursu katalogs | Vēsture |
| Kurstitel | |
| Kurs-Code | Ekon5131 |
| Kreditpunkte (ECTS) | 3 |
| Stundenzahl insgesamt (im Auditorium) | 81 |
| Vorlesungen (Stundenzahl) | 12 |
| Stundenzahl fŅr Seminare und praktische Arbeitsaufträge | 12 |
| Selbststandige Arbeit des Studenten (Stunden) | 57 |
| Bestätigt am (Datum) | 21/06/2018 |
| Kurs ausgearbeitet von (Lehrkraft) | |
| , Gunta Grīnberga-Zālīte |
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| Vorkenntnisse | |
| Ekon5086, Ekon5137, |
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| Zur einfŅhrenden LektŅre empfohlen | |
| 1.G.Grīnberga-Zālīte. Sociālais mārketings lauku iedzīvotāju interešu harmonizācijai. Jelgava, LLU, 2014, 46 lpp.
2.Evans D., McKee. Social Media Marketing. The Next Generation of Business Engagement. Wiley Publishing, 2010. E-grāmata, pieejama: https://www.pauladaunt.com/books/Social%20Media%20Marketing.pdf 3.Rob Donovan, Nadine Henley. Principles of Social marketing. New York: Cambridge University Press, 2010. |
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| Weiterfuhrende Literatur | |
| 1.Bakari M. The Dilemma of Sustainablity in the Age of Globalization. Lanham: Lexington Books, 2017, pp.225.
2.Baran, Roger J. Customer Relationship Management : the foundation of contemporary marketing strategy, 2nd edition. New York ; London : Routledge/Taylor & Francis Group, 2017, 499p. 3.Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices. Editors: H.R. Kaufmann and M.F.A. Khan Pann. IGI Global, 2014, p.638. 4.Hawkins D.I. , Mothersbaugh, D.L. Consumer Behavior. Building Marketing Strategy. New York, McGrae-Hill Irwin, 2013, p.772. 5.Kotler P., Kartajaya H., Setiawan I. Marketing 4.0 Moving from Traditional to Digital, 2016. E-grāmata, pieejama: http://www.ebook777.com/marketing-4-0-moving-traditional-digital/ 6.Kotler P., Meller K.L. Marketing Management. Prentice Hall, 2015, 832p. 7.N.R.Lee, P.Kotler. Social Marketing – Changing Behaviours for Good. Sage Publications, 2011, p.520 |
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| Zur LektŅre vorgeschlagene Zeitschriften | |
| 1.“Dienas Bizness” , nedēļas laikraksts : Latvijas biznesa avīze.
2.“Kapitāls”, Rīga: SIA BIG Media, ISSN 1407-2505 3.“The Economist”, London: Economist Newspaper Ltd. ISSN 0013-0613. Pieejams: http://www.economist.com/?sa_campaign=econsubs/europe/subspage/imglink. |
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