| Statuss(Aktīvs) | Izdruka | Arhīvs(0) | Studiju plāns Vecais plāns | Kursu katalogs | Vēsture |
| Course title | Competitiveness in Entrepreneurship |
| Course code | VadZ3042 |
| Credit points (ECTS) | 4.5 |
| Total Hours in Course | 121.5 |
| Number of hours for lectures | 16 |
| Number of hours for seminars and practical classes | 32 |
| Independent study hours | 72 |
| Date of course confirmation | 30/10/2018 |
| Responsible Unit | Institute of Business and Management Science |
| Course developers | |
| Ph.D., doc. Madara Dobele |
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| Prior knowledge | |
| Ekon2121, Macroeconomics VadZ4038, Management |
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| Replaced course | |
| VadZB005 [GVADB005] Competitiveness in Business |
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| Course abstract | |
| The study course provides knowledge about competitiveness as a prerequisite for the successful development of a company by studying and analysing conditions, factors, types, stages of development and strategies of competitiveness. The study course deals with a complex, methodological evaluation of the competitiveness of an enterprise, as well as gives an insight into the competitiveness assessment at the national and regional level. | |
| Learning outcomes and their assessment | |
| Knowledge:
1. Demonstrate the knowledge of the classification of national and regional competitiveness indicators, the use and analysis of competitiveness indexes in international research – practical assignment. 2. Demonstrate the knowledge of the terminology, substance and role of competitiveness in the context of entrepreneurship – test. 3. Demonstrate the knowledge of value chain stages and their role in competitiveness and in developing a competitive advantage – discussion in class. Skills: 1. Identify the factors of competitiveness affecting an industry and analyse the effects of the industry development cycle on competitiveness – practical assignment. 2. Independently analyse the factors of business competitiveness by employing the PEST method, M.Porter’s five forces model and M.Fishbein’s model, identify a competitive advantage for an enterprise and determine a strategy for the expansion of the enterprise, identify the enterprise’s competitive position in the industry by using the McKinsey method – independent work. 3. Analyse the situation, determining the kind of competitiveness, its advantages and opportunities for development, identify and classify competitiveness factors for a group enterprise – practical assignment, a case study. 4. Comprehend, choose and substantiate strategies for developing the competitive advantage by analysing processes in an enterprise, assess the application of competitiveness analysis methods for case studies – test. 5. Responsibly plan the completion of the assignments given – independent work. 6. Engage in group work and reasonably communicate on how to perform assignments and achieve results – practical assignments. 7. Present an analysis of the competitiveness of an enterprise and the results – independent work, practical assignments. Competence: 1. Independently apply competitiveness assessment methods and reasonably interpret the assessment results – independent work, practical assignments. 2. Identify and classify the kinds of competitiveness, competitive advantages, opportunities for development and competitiveness levels, analyse problems and justify the decisions made – tests, practical assignments. 3. Assess the competitiveness of an enterprise and find solutions to raising the competitiveness – practical assignments. |
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| Course Content(Calendar) | |
| 1.Interpretation and application of terms “competition” and “competitiveness”, importance in entrepreneurship (lecture – 2 hours, practical – 1 hour).
2.Legal regulation of competitiveness in Latvia (lecture – 1 hour). 3.Assessment of the competitiveness of the country and the region, competitiveness indexes (lecture – 1 hour, practical – 2 hours). 4.Assessment of the external environment’s impact (lecture – 1 hour, practical – 1 hour). 5.Factors influencing the competitiveness of the sector, their identification and analysis (lecture – 1 hour, practical – 2 hours). 6.Industry environment’s impact on the competitiveness of the company (lecture – 2 hours, practical – 3 hours). 7.The concept of competitive advantage and its creation, audit of enterprise’s resources and skills (lecture – 2 hours, practical – 2 hours). 8.Strategies for developing competitive advantage (lecture – 1 hour, practical – 2 hours). 9.Test – concept of competitiveness, types, factors influencing competitiveness in external environment, regional and national competitiveness (practical – 1 hour). 10.Analysis of types of competitiveness (lecture – 1 hour, practical – 2 hours). 11.Determining the competitiveness of products (lecture – 1 hour, practical – 2 hours). 12.Analysis of service and personnel competitiveness – identification and classification of factors (practical – 3 hours). 13.Importance of competitiveness of company management, role of value chain in enterprise competitiveness (lecture – 1 hour, practical – 2 hours). 14.SWOT analysis of the enterprise and development of the competitiveness development strategy based on it (practical – 2 hours). 15.Determination of the company's competitiveness position in the industry (lecture – 2 hours, practical – 4 hours). 16.Test – factors affecting internal environment, levels of competitiveness, strategies for development of competitive advantage (practical – 1 hour). 17.Analysis of company's competitiveness – presentation of independent work (practical – 2 hours). |
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| Requirements for awarding credit points | |
| Formal test with a mark. The mark consists of:
-30 points for tests – 2 tests about study course’s topics; -20 points for practical tasks – 2 practical work about topics: analysis of country competitiveness indexes; identification of factors influencing the competitiveness of the sector; -50 points for the independent task – analysis of the competitiveness of an enterprise by employing competitiveness assessment methods. 10 points are equal to one point on a 10-point marking scale. Practical, independent tasks un tests must be submitted only within the time set for them. |
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| Description of the organization and tasks of students’ independent work | |
| Studies of study course’s materials and literature.
Preparation and presentation of practical and independent tasks. Preparing for tests. |
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| Criteria for Evaluating Learning Outcomes | |
| Study course assessment is a formal test with a mark consisting of a cumulative results from study course assessments. | |
| Compulsory reading | |
| 1.Caune J., Dzedons A. Stratēģiskā vadīšana. Rīga: Lidojošā zivs, 2009. 384 lpp.
2.Latvijas uzņēmumu konkurētspējas uzlabošanas izpētes starpdisciplinārie aspekti. Red. R.Škapars, Ē.Šumilo Rīga: LU Akadēmiskais apgāds, 2017. 117 lpp. 3.Parnell J.A. Strategic management. Theory and practice. 4th edition. Washington: Library of Congress Cataloging-in-Publication Data, 2013. 664 p. 4.Konkurences likums: LR likums. Pieņemts 04.10.2001. Stājas spēkā 01.01.2002. Pieejams: https://likumi.lv/ta/id/54890-konkurences-likums 5.Praude V. Menedžments 1. Rīga: Burtene, 2012. 498 lpp. 6.Praude V. Menedžments 2. Rīga: Burtene, 2012. 306 lpp. 7.Uzņēmējdarbība lauku ilgtspējīgā attīstībā. Mācību līdzeklis. LLU. EF Uzņēmējdarbības un vadības katedra. Jelgava, 2004. 318 lpp. |
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| Further reading | |
| 1.Duhigs Č. Ieraduma spēks. Kāpēc biznesā darām to, ko darām, un kā to mainīt. Rīga: Zvaigzne ABC, 2019. 447 lpp.
2.Pauli G. Zilā ekonomika. Rīga: Zvaigzne ABC, 2018. 320 lpp. 3.Das T.Kl. Behavioral Strategy for Competitive Advantage. Charlotee, NC: Information Age Publishing, 2018. 243 p. 4.Zīlīte L. Personāla vadība un socionika. Rīga: SIA “Biznesa augstskola Turība”, 2013. 304 lpp. 5.Kalve I. Apseglot pārmaiņu vējus: Stratēģiskā un pārmaiņu vadība. Rīga: Biznesa augstskola “Turība”, 2005. 295 lpp. 6.Porter M. The Competitive Advantage of Nations. New York: The Free Press, 1990. 896 p. 7.Boroņenko V. Klasteru pieeja reģionu attīstībai zināšanu ekonomikas apstākļos. Daugavpils: DU Akadēmiskais apgāds „Saule”, 2007. 98 lpp. 8.Herolds D.M., Fedors D.B. Mainiet veidu, kā vadāt pārmaiņas. Rīga: Lietišķās informācijas dienests, 2009. 198 lpp. 9.Libermanis G. Makroekonomika. Rīga: Kamene, 2006. 445 lpp. |
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| Periodicals and other sources | |
| 1.World Economic Forum. Global Competitiveness Reports. Pieejams: http://www.weforum.org
2.The World Bank. Doing Business. Pieejams: http://www.doingbusiness.org 3.Heritage Foundation. The Wall Street Journal. Index of Economic Freedom. Pieejams: http://www.heritage.org 4.Institute for Management Development. World Competitiveness Yearbooks. Pieejams: http://www.imd.ch/wcc/ |
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| Notes | |
| Field professional specialization study course for the ESAF professional Bachelor programme “Entrepreneurship and Business Management”. | |