| Statuss(Aktīvs) | Izdruka | Arhīvs(0) | Studiju plāns Vecais plāns | Kursu katalogs | Vēsture |
| Course title | Basics of Public Relations |
| Course code | VadZ3006 |
| Credit points (ECTS) | 3 |
| Total Hours in Course | 81 |
| Number of hours for lectures | 16 |
| Number of hours for seminars and practical classes | 16 |
| Independent study hours | 49 |
| Date of course confirmation | 29/11/2011 |
| Responsible Unit | Institute of Social Sciences and Humanities |
| Course developers | |
| Mg. sc. soc., Normunds Aģis |
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| There is no prerequisite knowledge required for this course | |
| Course abstract | |
| The aim of course is to raise awareness of the public relations nature, importance and role in modern society. Good public relations is dialogue, which never ends. Their purpose is to inform the public, to encourage participation and support. Acquired knowledge will contribute to a safer, better and more confident communication with the organization represented audiences. | |
| Learning outcomes and their assessment | |
| 1st knowledge of public relations position and the role inorganization and its successful development.
2nd upgrading of skills: - analytical thinking; - argumentation and critical thinking; - work in groups and individually; - to plan and organize work; - analyze and systematize the information obtained through various sources of information. 3rd build abilities to be able to analyze different situations, modeling possible development processes, using learned theoretical knowledge and skills. |
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| Compulsory reading | |
| 1. Katlips S.M., Senters A.H., Brūms G.M. Sabiedriskās attiecības. Rīga: Avots, 2002. 763 lpp.
2. Veinberga S. Publiskās attiecības PR: teorija un prakse. Rīga: Zvaigzne ABC, 2004. 327 lpp. 3. Herbst D. Sabiedriskās attiecības. Rīga: Zvaigzne ABC, 2006. 184 lpp. 4. Johnston J., Zawawi C. Public Relations: Theory and Practice. Crows Nest: Allen & Unwin, 2009. 504 lpp. |
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| Further reading | |
| 1. Veinberga S. Masmediji: Prese, radio un televīzija. Rīga: Zvaigzne ABC, 2005. 358 lpp.
2. James M. Public Relations. Ultimo: Career FAQs, 2006. 151 lpp. 3. Bernays E .L. Public Relations. Whitefish: Kessinger Pub Co, 2004. 374 lpp. |
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