| Course title | Business Planning |
| Course code | VadZ2051 |
| Credit points (ECTS) | 3 |
| Total Hours in Course | 81 |
| Number of hours for lectures | 8 |
| Number of hours for seminars and practical classes | 24 |
| Independent study hours | 49 |
| Date of course confirmation | 19/12/2018 |
| Responsible Unit | Institute of Business and Management Science |
| Course developers | |
| Mg. oec., pasn. Agnese Belte |
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| Prior knowledge | |
| Ekon1023, Microeconomics Ekon2113, Corporate Finance Ekon2117, Macroeconomics Ekon3106, Marketing VadZ2029, Analysis of Economic Activities |
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| Course abstract | |
| Students acquire theoretical knowledge of and practical skills in business planning. The course provides students with an understanding of the substance of planning and the structure of a business plan. The course familiarises students with the kinds of plans and the basic principles and methods of planning and develops skills to perform market analyses, design a marketing plan, manage a production process and create an organisational structure as well as do risk factor analyses and financial planning. | |
| Learning outcomes and their assessment | |
| Students will have:
1.Knowledge of the substance of business planning and the methodology – a test. 2.Knowledge and understanding of the goal and tasks of designing a business plan, the key functions of it as well as the process of designing the business plan – independent work, practical assignments. 3.Ability to demonstrate the knowledge acquired by assessing their own business ideas – practical assignments. 4.Ability to apply a number of competitor analysis methods as well as do market research studies – practical assignments. 5.Ability to apply the theoretical fundamentals and skills learnt and design parts of a business plan – practical assignments. 6.Ability to find, analyse and assess information needed for planning– practical assignments. 7.Ability to explain and present to others their own research results – a presentation of the structure of a business plan. 8.Ability to responsibly plan the completion of assignments given – practical assignments submitted. 9.Ability to answer questions regarding a planning methodology – practical assignments, a test. 10.Ability to integrate knowledge and skills of various fields for all the stages of business plan development – practical assignments, business plan development stages. |
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| Course Content(Calendar) | |
| 1.Planning methodology.
2.Characteristics of a business plan. 3.Content, development sequence and layout of a business plan. 4.Characteristics of goods and services produced. 5.Studies and analysis of a sales market. 6.Competitors and competitive advantages. 7.Characteristics of the enterprise and relevant industry. 8.Marketing plan. 9.Production plan. 10.Financial plan and a financing strategy. 11.Organisational plan. 12.Potential risks. |
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| Requirements for awarding credit points | |
| A test on the planning methodology is passed, practical assignments on business plan development stages are completed and presented. | |
| Description of the organization and tasks of students’ independent work | |
| The student must independently prepare for the test on the planning methodology and, in addition to practical assignments done during classes, design a business plan and prepare a presentation of the business plan. | |
| Criteria for Evaluating Learning Outcomes | |
| The final mark consists of the following pieces of assessment: a test (30%), business plan development (30%) and the business plan presentation (40%). 10% are equal to one point on a 10-point marking scale. | |
| Compulsory reading | |
| 1.Alsiņa R. Mācies plānot. Biznesa plāna pamati. Rīga: Kamene, 2000. 75 lpp.
2.Muška A. Uzņēmējdarbības plānošana. Rīga: SIA KIF Biznesa komplekss, 2005. 93 lpp. 3.Zvirbule-Bērziņa A., Mihejeva L., Auziņa A. Plānošanas un ražošanas procesa organizēšanas pamatprincipi. Rīga: Biznesa augstskola Turība, 2004. 144 lpp. 4.No idejas līdz panākumiem Alternatīvie finansējuma avoti. Rīga: Izdevniecība Lietišķās informācijas dienests, 2009. 192 lpp. 5.Saksonova S. Uzņēmuma darbības plānošanas paņēmieni. Mācību līdzeklis. Rīga: SIA Izglītības soļi, 2004. 105 lpp. 6.Uzsākt biznesu Autoru kolektīvs. Sērija: Lessons Learned, sarunas ar pasaules biznesa līderiem. Rīga: Izdevniecība Lietišķās informācijas dienests, 2009. 104 lpp. 7.Vestvuds D. Kā rakstīt mārketinga plānu. Rīga: Zvaigzne ABC, 2008. 128 lpp. 8.Reismanis Ē. Biznesa plāna veidošanas pamatprincipi: mācību metodiskais materiāls Biznesa ekonomisko pamatu, komerczinību programmām. Rīga: Junior Achievement Latvija, 2005. 24 lpp. |
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| Further reading | |
| 1.Alsiņa R., Gertners G. Uzņēmējdarbības plānošanas principi un metodes. Rīga: RTU, 2005. 47 229 lpp.
2.Caune J., Dzedons A. Stratēģiskā vadīšana. Rīga: Lidojošā zivs, 2009. 384 lpp. 3.Lēmumu pieņemšana Autoru kolektīvs. Sērija: Harvard Business Review on. Rīga: Izdevniecība Lietišķās informācijas dienests, 2007. 196 lpp. 4.Rurāne M. Uzņēmējdarbības organizācija un plānošana. Rīga: Biznesa augstskola Turība, 2002. 330 lpp. 5.Caune J., Dzedons A. Stratēģiskā vadīšana: funkcionālā, biznesa un korporatīvā līmeņa stratēģija. Rīga: De Novo, 2004. 120 lpp. 6.Uzņēmuma darbības novērtēšana Autoru kolektīvs. Sērija: Harvard Business Review on. Rīga: Izdevniecība Lietišķās informācijas dienests, 2008. 179 lpp. 7.Zariņa V., Strēle I. Finanšu plānošana uzņēmumā. Rīga: Izdevniecība Lietišķās informācijas dienests, 2009. 105 lpp. |
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| Periodicals and other sources | |
| 1.Dienas Bizness un tā pielikumi – Saldo, Lietišķā Diena Top 500 u.c.
2.Biznesa plāna paraugs (paplašināts) - http://www.scribd.com/doc/19942975/Biznesa-plna-paraugs-paplaints 3.Biznesa plānošanas teorētiskie aspekti - http://retail.about.com/od/freesamplebusinessplans/a/writing_a_plan.htm 4. Latvijas Investīciju un attīstības aģentūras portāls - www.liaa.gov.lv 5.LR Centrālā statistikas pārvalde - www.csb.gov.lv |
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| Notes | |
| Field study course (Part B2) for the ESAF first-level professional higher education programme Business Studies | |