| Course title | Business Etiquette and Communication |
| Course code | EkonB027 |
| Credit points (ECTS) | 3 |
| Total Hours in Course | 81 |
| Number of hours for lectures | 16 |
| Number of hours for seminars and practical classes | 16 |
| Number of hours for laboratory classes | 0 |
| Independent study hours | 49 |
| Date of course confirmation | 28/02/2025 |
| Responsible Unit | Institute of Business and Management Science |
| Course developers | |
| Mg. proj. mgmt., lekt. Simona Cīrule |
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| There is no prerequisite knowledge required for this course | |
| Course abstract | |
| The course provides students with knowledge of the role of ethics and etiquette in mutual communication among officials and private persons as well as gives insight into the basic issues of entrepreneurship ethics and etiquette. The course deals with norms of behaviour accepted in the society, placing a particular focus on international differences in the norms, and builds an understanding of the role of behaviour culture that facilitates and promotes mutual cooperation. The skills developed by the course allow shaping a positive and socially responsible image of the organisation, which, in its turn, contributes to its clients’ trust. The aim is to develop and enhance understanding of business etiquette and communication, providing students with the knowledge and skills for effective, ethical, and professional interaction in both national and international business environments. | |
| Learning outcomes and their assessment | |
| Konwledge
•Knows and understands the concepts and essence of ethics and etiquette in the Latvian and international context, and their significance in the business environment - Assignments, Exam. •Knows and understands the principles of business communication, the factors influencing communication effectiveness and its importance in business - Practical assignments, Exam. Professional skills •Understands the principles of ethics and etiquette and their application in business, is able to apply this knowledge in resolving conflict situations - Discussions in classes. •Recognise the norms of etiquette among the other systems regulating behaviour, assess its role in the society and differentiate various kinds of etiquette - Independent assignments to be done individually and in a group. •Able to build interpersonal communication, observing the norms of business etiquette in both oral and written communication - Practical assignments and discussions Soft skills •Responsibly plan the completion of the assignments given - Independent assignments. •Give precise information, prepare a presentation and speak in public - Practical and independent assignments. •Work in a team, delegate and coordinate the fulfilment of responsibilities, effectively plan and manage the work and assume responsibility for the results of the group work - Group work. •Close familiarity and compliance with legal documents and the norms of ethics - Practical assignments and discussions. Competence •Able to analyze, compare and solve problem situations related to business ethics and communication - Examination, practical assignments to be done individually and in a group. •Select and apply a pattern of behaviour appropriate for a particular situation as well as to represent the enterprise/organisation and cooperate with various stakeholders - Practical assignments to be done individually and in a group. •Build up and demonstrate presentation skills, choose the most effective verbal and nonverbal communication tools and adapt the presentation and speech to the particular audience, including a foreign one - Practical assignments to be done individually and in a group. •Work individually and in a group by applying the knowledge and leader skills acquired, and assume responsibility for the results of the work - Practical assignments to be done individually and in a group. |
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| Course Content(Calendar) | |
| Full time intramural studies::
1.The concept, essence, and significance of etiquette and ethics in business. (Lecture: 1 hour, Practical work: 1 hour) 2.Creating a first impression and developing a positive self-image. (Lecture: 1 hour, Practical work: 1 hour) 3.Attributes of etiquette and their application in business. (Lecture: 1 hour, Practical work: 1 hour) 4.Dress code and its importance in business communication. (Lecture: 1 hour, Practical work: 1 hour) 5.Table manners and business meetings. (Lecture: 1 hour, Practical work: 1 hour) 6.Business etiquette in international business. (Lecture: 1 hour, Practical work: 3 hours) 7.The use of technology in business communication: Netiquette. (Lecture: 1 hour, Practical work: 1 hour) 8.Communication, communication theories, and their application in business. (Lecture: 1 hour, Practical work: 1 hour) 9.The interpersonal communication process. (Lecture: 1 hour, Practical work: 1 hour) 10.Verbal and non-verbal communication. (Lecture: 1 hour, Practical work: 1 hour) 11.Communication barriers and their elimination. (Lecture: 1 hour, Practical work: 1 hour) 12.Conflicts, their types, and resolution methods. (Lecture: 1 hour, Practical work: 1 hour) 13.Preparing for a presentation and creating a presentation. Basics of oratory skills (Lecture: 2 hours, Practical work: 2 hours) Part time extramural studies: all topics specified for full time studies are accomplished, but the number of contact hours is one half of the number specified in the calendar. |
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| Requirements for awarding credit points | |
| Examination
The Mark consists of: • 60 points for Practical Work Individually and in Groups 1) 20 points on the topic: Business Etiquette in International Business; 2) 20 points on the topics: Verbal and Non-Verbal Communication and Communication Barriers and Their Elimination; 3) 20 points on the topic: Preparing for a presentation and creating a presentation. Basics of oratory skills;. • 40 points examination – All the topics. 10 points are equal to one point on a 10-point marking scale. Practical, independent assignments and examination can be submitted only in the time provided for them. |
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| Description of the organization and tasks of students’ independent work | |
| Study course materials and literature studies.
Preparation of practical and independent work. Preparing for the examination. |
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| Criteria for Evaluating Learning Outcomes | |
| Examination is an accumulating mark of all course marks. | |
| Compulsory reading | |
| 1.Meier M. Business Etiquette Made Easy: the essential guide to professional success. New York: Skyhorse Publishing, 2020. 176 lpp.
2.Lasmane S. Komunikācijas ētika. Rīga: LU Akadēmiskais apgāds, 2012. 304 lpp. 3.Strautmane A. Etiķete un protokols. Rīga: Jumava, 2009. 163 lpp. 4.Fosters D. Lietišķā etiķete Eiropā. Rīga: Zvaigzne ABC, 2005. 400 lpp. 5.Bredberijs E. Izcilas prezentācijas prasmes. Rīga: Zvaigzne ABC, 2008. 140 lpp. 6.Keigals T.D. Uzstāšanās māksla: droši paņēmieni, kā pārliecināt auditoriju un patikt klausītājiem. Rīga: Atēna, 2008. 214 lpp. 7.Ķestere I. Lietišķā etiķete. Eiropas pieredze. Rīga: Zvaigzne ABC, 2007. - 272 lpp. 8.Prokofjeva N. Lietišķo sarunu māksla. Rīga: Jumava, 2006. 155 lpp. 9.Ezera I. Lietišķā komunikācija. Rīga: Multineo, 2007. 114 lpp. |
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| Further reading | |
| 1.Odiņa A. Labas uzvedības grāmata. Rīga: Zelta grauds, 2014. 272 lpp.
2.Brūss I.D., Pārksa D. Ceļvedis ētikā. Rīga: Dienasgrāmata, 2011. 431 lpp. 3.Bridžiss D. Džentelmeņa rokasgrāmata. Mūsdienīgi pieklājīgas uzvedības likumi. Rīga: Zvaigzne ABC, 2007. 160 lpp. 4.Efektīva komunikācija. Grāmatu sērija „Harvard business review on”. Rīga: Lietišķās informācijas dienests, 2006. 160 lpp. 5.Hofmanis K. D. Prezentācija un moderācija: efektīva komunikācija un mērķtiecīga tehnisko līdzekļu lietošana. Rīga: Zvaigzne ABC, 2005. 128 lpp. 6.Lasmane S. 20. gadsimta ētikas pavērsieni. Rīga: Zvaigzne ABC, 2004. 251 lpp. 7.Patricia H. Werhane and Brian Moriarty “Moral imagination and management decision making”, Business roundtable institute for corporate ethics, 2009 [tiešsaiste]. Pieejams: http://www.corporate-ethics.org/pdf/moral_imagination.pdf. 8.Pīzs A., Pīza B. Ķermeņa valoda. Rīga: Jumava, 2006. 414 lpp. 9.Marianne D., Elaine D. ZelleyApplying communication theory for professional life: a practical introduction, Thousand Oaks, Calif. : SAGE Publications, 2005. 250 lpp |
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| Periodicals and other sources | |
| 1. Žurnāls "Biznesa psiholoģija". Rīga: izdevējs biedrība "Saules Bite", ISSN 1691-3183. (Pieejams arī: http://biznesapsihologija.lv/lv/arhivs/).
2. Žurnāla "Kapitāls" tematiskā sadaļa par etiķeti. Kapitāls: bizness un ekonomikas aktualitātes Latvijā un ārpus tās robežām. Rīga: SIA "Izdevniecība IKK", ISSN 1407-2505. (Pieejams arī: http://issuu.com/kapitals). 3. Latvijas Republikas tiesību akti. Pieejams: https://likumi.lv/ |
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| Notes | |
| Restricted elective study course (Part B) for the ESAF academic Bachelor study programme „Economics” | |