| Statuss(Aktīvs) | Izdruka | Arhīvs(0) | Studiju plāns Vecais plāns | Kursu katalogs | Vēsture |
| Course title | Consumer Behaviour |
| Course code | Ekon3152 |
| Credit points (ECTS) | 3 |
| Total Hours in Course | 81 |
| Number of hours for lectures | 16 |
| Number of hours for seminars and practical classes | 16 |
| Independent study hours | 49 |
| Date of course confirmation | 22/03/2023 |
| Responsible Unit | Institute of Economics and Finance |
| Course developers | |
| Mg. oec., lekt. Linda Griņēviča |
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| Prior knowledge | |
| Ekon1012, Microeconomics Ekon3108, Marketing |
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| Course abstract | |
| Students gain knowledge of factors in consumer behaviour, methods for researching consumer behaviour, stages of the decision-making process and consumer rights when concluding contracts. Students acquire skills in promoting the sale of goods and services based on an analysis and forecast of consumer behaviour, including the principles of sustainability and consumer interests. The aim of the course is to give students theoretical knowledge of and practical skills in consumer behaviour and consumer rights for the development of a sustainable economy. | |
| Learning outcomes and their assessment | |
| Students will be able to demonstrate:
KNOWLEDGE of 1.Consumer behaviour, the factors and the application of methods for researching consumer behaviour - Test 1, mind maps, an examination. 2.Consumer decision-making and sustainable consumption - Test 2, interactive online multichoice tests and assignments, discussion, an examination. 3.Consumer rights when concluding contracts, dispute resolution and liability in cases of violations - Test 3, group work, an examination SKILLS to 4.Apply consumer behaviour research methods and economic models for situation analysis - Practical assignments, an examination. 5.Identify consumer rights protection laws and apply their knowledge to protect their consumer rights - Test 3, practical assignments, group work. 6.Independently obtain, systematize, summarize and interpret statistical data - Independent work. 7.Present the results of independent work and argue their own opinions - Presentation. 8.COMPETENCE to 9.Interpret the results obtained, draw conclusions and argue decisions in order to promote sustainable consumption as effectively as possible when assessing consumer behaviour - Examination. 10.Independently resolve typical violations of consumer rights - Examination. |
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| Course Content(Calendar) | |
| Full-time studies:
1. Consumers, consumer behaviour and the need to research them - 2 h 2. Kinds of consumer behaviour - 2 h 3. Factors in consumer behaviour - 3 h Test 1: Kinds of consumer behaviour and the factors therein – 1 h 4. Consumer behaviour research methods - 2 h 5. Economic models of consumer behaviour - 2 h 6. Consumer decision-making - 2 h 7. Pre-purchase processes - 1 h 8. Purchasing and sustainability - 2 h 9. Post-purchase processes - 1 h Test 2: Consumer decision-making and sustainable consumption - 1 h 10. Consequences and risks of consumer dissatisfaction - 1 h 11. Consumer fraud and deception - 3 h 12. Legal and institutional frameworks for consumer protection - 1 h 13. Consumer claims and the legal requirements - 3 h 14. Procedure for handling claims of consumers of goods and services - 2 h 15. Test 3: Consumer rights protection - 1 h 16. Portrait of a sustainable consumer, independent work, a presentation - 2 h Part-time extramural studies: All the topics intended for full-time studies are covered, yet the number of contact hours is ½ of the specified number of hours. |
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| Requirements for awarding credit points | |
| •Three tests;
•independent work; •written examination. |
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| Description of the organization and tasks of students’ independent work | |
| The independent work and a presentation on a “Profile of a sustainable consumer”, which have to be submitted and presented within the time specified. | |
| Criteria for Evaluating Learning Outcomes | |
| The final mark consists of the following pieces of assessment:
•Test 1 – 15 points; •Test 2 – 15 points; •Test 3 – 15 points; •Independent work – 15 points; •Examination – 40 points. A score of 10 is equal to one point on a 10-point marking scale. |
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| Compulsory reading | |
| 1.Krasko V., Voronovs V. Patērētāju uzvedība: sociālekonomisko faktoru reģionālā pētījuma pieredze. Daugavpils: Daugavpils Universitātes Akadēmiskais apgāds „Saule”, 2012. 204 lpp.
2. Negodīgas komercprakses aizlieguma likums: [tiešsaiste] [skatīts 30.03.2023.] Pieejams: https://likumi.lv/ta/id/167759-negodigas-komercprakses-aizlieguma-likums 3.Patērētāju tiesību aizsardzības likums: [tiešsaiste] [skatīts 30.03.2023.] Pieejams: https://likumi.lv/ta/id/23309-pateretaju-tiesibu-aizsardzibas-likums 4.Praude V., Šalkovska J. Integrētā mārketinga komunikācija. 1.grāmata. Rīga: “Burtene”, 2015. 464 lpp. I 5.Smith PR., Zook Ze. Marketing communications: Integrating Online and Offline, Customer Engagement and Digital Technologies. 7th Edition. United Kingdom: Kogan Page Limited, 2020. 647 p. |
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| Further reading | |
| 1.Mantrovs V. Digitālais pirkuma objekts. [tiešsaiste] [skatīts 30.03.2023.] Pieejams: https://www.apgads.lu.lv/
fileadmin/user_upload/lu_portal/apgads/PDF/Monografijas /Digitalais_pirkuma_objekts-Mantrovs.pdf 2.Marieke de Mooij. Global Marketing & Advertising. Understanding Cultural Paradoxes. 5th Edition. London: SAGE Publications Ltd, 2019. 488 p. 3.Richardson N. Sustainable Marketing Planning. New York: Routledge, 2019. 271 p. 4.Solomon M.R. (2011) Consumer Behavior - buying, Having & Being. Phi Learning Private Limited, 2011. 654 p. 5.Szwacka-Mokrzycka J., Rivza B., Lemanowicz M., Uljanova E. A Study on Consumer Behavior in The Food Market Eastern European Countries Case. Warsaw: Warsaw University of life sciences press, 2021.143 p. |
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| Periodicals and other sources | |
| 1.Latvijas Centrālās statistikas pārvaldes mājas lapa. Pieejams: http://www.csb.gov.lv
2.Latvijas Patērētāju interešu aizstāvības asociācija. Pieejams: https://pateretajs.lv/ 3.Patērētāju tiesību aizsardzības centrs. Pieejams: https://www.ptac.gov.lv/lv 4.Eiropas Patērētāju informēšanas centrs. Pieejams: https://ecclatvia.lv/ |
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| Notes | |
| Restricted elective course for the ESAF academic bachelor programme Economics, specialization Sustainable Economy and Territorial Development | |