| Statuss(Aktīvs) | Izdruka | Arhīvs(0) | Studiju plāns Vecais plāns | Kursu katalogs | Vēsture |
| Course title | Marketing |
| Course code | Ekon3120 |
| Credit points (ECTS) | 6 |
| Total Hours in Course | 162 |
| Number of hours for lectures | 24 |
| Number of hours for seminars and practical classes | 40 |
| Independent study hours | 98 |
| Date of course confirmation | 07/04/2015 |
| Responsible Unit | Institute of Economics and Finance |
| Course developers | |
| Dr. oec., doc. Arnis Lēnerts |
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| Prior knowledge | |
| Ekon1001, Theory of Economics Soci2036, Sociology |
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| Course abstract | |
| The objective of the course is to provide an understanding of the role of marketing in modern times of competition and globalisation. During the study course students will get knowledge about consumers and their behaviour, motivation to purchase, about product and its quality, price and about advertisement as one of the the method of promoting the products. The course offers to learn the basic marketing concepts, marketing conceptions and models. The system of marketing, its elements and external factors. Research of market and determination of marketing possibilities. | |
| Learning outcomes and their assessment | |
| After completing the course student will have:
• knowledge – students obtain knowledge on the theoretical principles of marketing and the related practical ways of tackling marketing problems, • skills – students are able to use and analyse the complex of marketing elements and the system of management, assess the role of marketing in enterprises, and elaborate decision-making processes in relation to marketing issues, • competence – students gain knowledge and practical skills to create new approaches for tackling marketing issues, are able to demonstrate knowledge on the need for customer-oriented approach in the performance of an enterprise, as well as to choose the most appropriate kinds of communication to attract customers. |
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| Compulsory reading | |
| 1. Freijers V. Tūrisma mārketings: uz tirgu orientēta tūrisma mikroekonomikas un makroekonomikas pārvaldība. Rīga : Biznesa augstskola Turība, 2011, 621 lpp.
2. Praude V. Mārketings: teorija un prakse. 1. grāmata, 3. izd. Rīga: Burtene, 2011. 522 lpp. 3. Praude V. Mārketings: teorija un prakse. 2. grāmata, 3. izd. Rīga: Burtene, 2011. 348 lpp. 4. Hārts Dž., Dausta B. Panākumu plāns: e-MĀRKETINGS. Rīga: SIA Lietišķās informācijas dienests, 2007. 314 lpp. |
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| Further reading | |
| 1. Dombrava E. Radošais mārketings. Rīga: Biznesa augstskola „Turība”, 2008. 194 lpp.
2. Kotlers F. Mārketinga pamati. Rīga: Jumava, 2006. 648 lpp. 3. Čans V. Zilā okeāna stratēģija: kā izveidot tirgus telpu bez sāncensības un padarīt konkurenci nebūtisku. Rīga: Lietišķās informācijas dienests, 2007, 236 lpp. |
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| Periodicals and other sources | |
| 1. Mājas lapu veidošana. [tiešsaiste]. [skatīts 28.05.2015.]. Pieejams: http://www.w3schools.com/default.asp. 2. Krāsu modeļi. [tiešsaiste]. [skatīts 28.05.2015.]. Pieejams: http://www.javascripter.net/faq/hextorgb.htm | |