| Statuss(Aktīvs) | Izdruka | Arhīvs(0) | Studiju plāns Vecais plāns | Kursu katalogs | Vēsture |
| Course title | Communication in Hospitality |
| Course code | Citi3065 |
| Credit points (ECTS) | 9 |
| Total Hours in Course | 243 |
| Number of hours for lectures | 32 |
| Number of hours for seminars and practical classes | 64 |
| Independent study hours | 147 |
| Date of course confirmation | 20/06/2023 |
| Responsible Unit | Institute of Food |
| Course developers | |
| Dr. paed., doc. Sandra Īriste |
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| There is no prerequisite knowledge required for this course | |
| Course abstract | |
| The aim of the course is to introduce students to the role of hospitality in the development of tourism, both nationally and internationally. To develop communication skills in the business environment and service delivery, taking into account the socio-cultural context of employees and customers, and based on knowledge of etiquette and protocol norms in business communication. | |
| Learning outcomes and their assessment | |
| Knowledge and critical understanding of theoretical and empirical issues in hospitality communication. Knowledge of communication psychology, conflict resolution, intercultural communication, business etiquette, and protocol; motivational issues (4 tests);
skills – the students can integrate the acquired knowledge, apply professional terminology in interactions and communication with colleagues and clients, interpret results, and formulate conclusions of the appropriate results (practical works); competence – the students can independently and critically formulate practical problems, organize their own work, take the initiative and responsibility for the outcome of their decisions, and represent their institution/company in accordance with business etiquette and protocol (independent work: developing and presenting report, an argumentative speech; creative exercise). |
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| Course Content(Calendar) | |
| 1.Historical development of business etiquette and protocol in Latvia and worldwide, its essence, requirements, and principles. 4h
2.What is intercultural communication? 2h 3.Concept of cultural diversity. 6h 4.Geert Hofstede's model of cultural dimensions. 8h 5.Ethics in business communication. Corporate etiquette in multinational enterprises in hospitality. 4h 6.Values, conflicts of values. 4h 7.Stereotypes and prejudices. 4h 8.Greeting, familiarization 4h 9.Men's business wear. 3h 10.Business wear for women. 3h 11.Communication, its nature, types, functions, models. 2h 12.Basic principles of business negotiation and meeting, effective communication strategies. 5h 13.Protocol. Flags. 1h 14.Conflicts, their solution. 4h 15.Written communication. Specifics of literary and non-literary texts. 6h 16.Speech structure. Styles of speech and features of intonation. Vocabulary. Functional grammar. A vocabulary of different languages. 6h 17.Impromptu speech. Informative speech. 7h 18.Basic principles of business etiquette in Europe, America, Russia, Asia, Africa, Australia, New Zealand. 8h 19.Persuasive speech. 10h 20.Paraverbal communication. 2h 21.Non-verbal communication. 2h 22.Motivation. 4h 23.Loyalty. 1h 24.Information Acquisition Systems. 2h Part-time study: all the topics specified for full-time study are covered, but the number of contact hours is 1/2 of the indicated number of full-time hours. |
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| Requirements for awarding credit points | |
| Successfully completed 4 planned tests, at least 75% participation of practical work, creative task developed and presented, 10 minutes persuasive speech and 15 minutes long report developed and presented (student chooses a topic of speech/report draws presentation time), 2 minutes long impromptu speech created (student draws a topic). | |
| Description of the organization and tasks of students’ independent work | |
| The student chooses one of the topics of the argumentation speech/report offered by the professor, draw the date on which this speech has to be presented.
The impromptu speech is drawn and presented by the student during the practical work. The creative task is explained in the introductory lesson, students present it in the practical work in 21 days. |
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| Criteria for Evaluating Learning Outcomes | |
| Each test accounts for 25% of the final exam grade. The argumentative speech, creative assignment, and impromptu speech must be presented before the end of the academic session. The exam grade is calculated as the arithmetic mean of the four tests. | |
| Compulsory reading | |
| 1.Beks K. Mediju un komunikācijas zinātne. Rīga: SIA Biznesa augstskola Turība, 2021.
2.Gamble T. Communication works. New York: McGraw-Hill, 2013., 512 p. 3.Kazaka O. Pirmā PR grāmata. Autorizdevums, [Latvija]: Trendsetter Publishing, 2019. 182.lpp. 4.Odiņa A. Lietišķās un oficiālās uzvedības grāmata: sevis pilnveidošana un nevainojams uzvedības stils, ieskats pasaules valstu etiķetē, starpkultūru izpratne un kultūru attiecības, vizītes, ceremonijas, tikšanās, diplomātiskās sarunas un komunikācija. Rīga: Zelta grauds, 2011., 271 lpp. 5.Praude V. Integrētā mārketinga komunikācija. Rīga: Burtene, 2015. Nav LBTU FB. Ir LUB. Promocijas darbs! PRIMO tiešsaistes piekļuve: https://dspace.lu.lv/dspace/bitstream/handle/7/31763/298-52174-Salkovska_Jelena_js15136.pdf |
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| Further reading | |
| 1.Derkevica-Pilskunga J. Domino Effect in Risk and Crisis Communication. Management and Legal Aspects. Rīga: SIA Biznesa augstskola Turība, 2021.
2.Duck S., McMahan D. Communication in everyday life: the basic course edition with public speaking. London: Thousand Oaks: SAGE Publications, 2020. 3.Foster D. Lietišķā etiķete Eiropā. Rīga: Zvaigzne ABC, 2007. 400 lpp. 4.Kramiņš E. Runas prasme saziņā. Rīga: SIA Biznesa augstskola Turība, 2005. 5.Strautmane A. Etiķete un protokols. Rīga: Jumava, 2009., 163 lpp. 6.Veinberga S. Komunikācija. Teorija un prakse: monogrāfija. Rīga: Sava grāmata, 2019. |
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| Periodicals and other sources | |
| 1.International Journal of Communication. Online ISSN: 1932-8036 https://ijoc.org/index.php/ijoc/index
2.Media and Communication. Open Access Journal. ISSN: 2183-2439 https://www.cogitatiopress.com/mediaandcommunication 3.Navarro J. The Dictionary of Body Language: A Field Guide to Human Behavior. Audiobook https://shorturl.at/aqzBW 4. iMooX: Discovering a Sustainable Mindset-MOOC |
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| Notes | |
| Catering and Hotel Management, 5th semester (full time), 6th semester (part-time) | |