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Logistics and Marketing in the Timber Industry IV

Course developer

Prior knowledge

MatZ5026, Logistics and Marketing in the Timber Industry I

MatZ5027, Logistics and Marketing in the Timber Industry II

MatZ6001, Logistics and Marketing in the Timber Industry III

Course abstract

The course provides the theoretical knowledge what to be used in practical activities, allows to understand and find solution for suplly chain of logistics structure and elements, to made a work plans for logistics systems, to select and analyce global and local changes in the timbers industry, as well as marketing strategic decisions of the wood market, to analyze marketing elements the context of the global wood products markets, to create market research and prepare a marketing plan.

Learning outcomes and their assessment

Knowledge: acquires in-depth practical knowledge in timber marketing and timber industry logistics from an economic point of view (test and report).
Skills: is able to use the acquired knowledge in practical work, make strategic decisions in the field of logistics and marketing, optimize marketing and logistics activities from the cost point of view, collect and use market information, organize service, raw material and product management in the company, work in a team and actively discuss current issues in the timber industry logistics, raw materials and wood products market(test and report).
Competences: competently analyzes the situation in the field of logistics and marketing and evaluates the obtained results, is able to make decisions on the necessary measures based on the costs, develop an action plan and analyze its impact on the company's business(test and report).

Course Content(Calendar)

1 Using an integrated logistics system to increase the efficiency of intermediation (1 lecture)
2 Intermediary logistics analysis (1 lecture)
3 Analysis of logistics and marketing potential. Transport provision of logistics processes (1 lecture, 3 practical works and 2 seminars)
4 General insight into logistics and marketing management (1 lecture, 3 practical works and 2 seminars)
5 Assortment of products and services (1 lecture, 3 practical works and 2 seminars)
6 Service (product) level and costs (1 lecture, 3 practical works and 2 seminars)
7 Product distribution (sales) channels. Production location (1 lecture, 6 practical works and 4 seminars)
8 Logistics costs and their audit. Marketing (sales costs) and their audit (1 lecture, 3 practical works and 2 seminars)
9 Consumer demand and its satisfaction service criteria (1 lecture, 3 practical works and 2 seminars)
10 Information flows for logistics and marketing functions (1 lecture, 3 practical works and 2 seminars)
11 Factors influencing the development of logistics and marketing (1 lecture, 3 practical works and 2 seminars)
12 Weapons of competition in business. Different factors of wood industry in the field of logistics and marketing (1 lecture, 6 practical works and 4 seminars)

Requirements for awarding credit points

The exam assessment is formed cumulatively, by completing and defending all practical work and participating in seminars (at least 70%), submitting and defending a report/research, writing a test and a test. The assessment with a grade is formed from the sum of the points (scores) obtained in the test, written test and submitted, defended report/research according to the assessment scale in the 10-point system.

Description of the organization and tasks of students’ independent work

In practical work students must learn the following topics:
• applicability of integrated logistics system, provision of transport process;
• product assortment and service classification, their evaluation;
• sales channels and evaluation of their efficiency;
• classification of sales and logistics costs and their impact on the company's operations;
• Competitiveness and competition instruments and their characteristics.

Criteria for Evaluating Learning Outcomes

As a result of evaluation, it is important that the student's attendance is over 70% of all lectures, incl. from attending the seminar..
In the study course, students' knowledge assessment takes in 3 parts, i.e. during the semester there are:
•complete a theoretical test on the topics taught in the course, where oral or written answers are successful, if at least 40% of the questions are answered correctly;
•prepare a report in accordance with the MF methodological regulations in the development of the final thesis and defend it in the form of a presentation;
•a work (exam) must be written where the written answers are successful if at least 40% of all tasks have been solved correctly. The final grade consists of a weighted average grade (on a 10-point scale) – from a visit (10%), a tests (20%), a report (45%) and an exam (25%).

Compulsory reading

• Kotlers F. Mārketinga pamati. Rīga: Jumava, 2008. 648 lpp.
• Praude V. Mārketings (teorija un prakse). 1.grāmata. 3.pārstrād. un papild. izd.. Rīga: Burtene, 2011. 522 lpp.
• Praude V., Beļčikovs J. Loģistika. Rīga: Vaidelote, 2003. 541 lpp.
• Sprancmanis N. Biznesa loģistika. Rīga: Vaidelote, 2003. 360 lpp.

Further reading

• Juslin H., Hansen E. Strategic Marketing in the Global Forest Products Industries. Corvallis, OR, USA: Academic Press. 2003.
• Wilkinson A., Redman T. Ed Snipe and Mick Marchington. Managing With Total Quality Management: Theory and Practice. Basingstoke, London: Macmillan Press Ltd. 1998. 690 p.
• Kotler P. Marketing Management, The Millennium Edition. Prentice-Hall International, Inc., London, 2000., 708 p.

Periodicals and other sources

• Laikraksts „Dienas Bizness” ISSN 1407-2041 Žurnāls „Baltijas koks” ISSN 1407-6667
• Forest Product Sociaty. ISSN 0015-7473
• Holz-Zentralblatt. ISSN 0018-3792
• Timber Trades Journal. Timber Industry Magazine. 1740-701X
• Forest Products Journal. Published by Forest Products Society. ISSN 0015-7473 Pieejams datubāzē EBSCO http://search.ebscohost.com/login.aspx?direct=true&db=f5h&jid=0N0&site=ehost-live LLU tīklā, kā arī izmantojot LLU IS lietotājkontu

Notes

The study course is included in the master level program Wood Materials and Technology as specialization in the one directions realized by Forest Faculty