Course code VadZ4081

Credit points 2

Events Management

Total Hours in Course80

Number of hours for lectures12

Number of hours for seminars and practical classes20

Independent study hours48

Date of course confirmation23.01.2019

Responsible UnitInstitute of Business and Management Science

Course developer

author Uzņēmējdarbības un vadībzinātnes institūts

Līga Jankova

Dr. oec.

Prior knowledge

VadZ2043, Business Ethics, Etiquette

VadZ4038, Management

Course abstract

Sectoral professional specialisation study course (Part B3) for the “Rural tourism management” section of the professional bachelor's study programme “Commercial activities and company management”
A free-choice course for other study programs.

Learning outcomes and their assessment

1.Students will be able to: demonstrate the knowledge of concepts in management of public, business and recreational events and the basic elements of techniques for event creation and development. (Test, a multiple choice test)
2. Demonstrate the knowledge and understanding of how to create, develop and implement ideas for the event target audience. (Discussions, practical assignments)
3. Select and effectively apply proper event management techniques in planning and managing events in an enterprise. (Group work)
4. Reasonably explain and discuss as well as draw conclusions on selected event management solutions. (Practical assignments, discussions)
5. Demonstrate thetorical and moderation skills in the context of event management. (Practical assignments)
6. Responsibly plan the completion of the assignments given. (Group work, practical assignments)
7. Effectively work in a team, delegate and coordinate the fulfilment of responsibilities, explain to others the results of their work and assume responsibility for the results of the group work. (Group work)
8. Independently define and critically analyse problems in the field of event management and come up with alternative solutions. (Discussions in practicals)

9. Plan, organise and manage a broad spectrum of public, corporative, business or recreational events individually or in a group. (Practical group work)

Course Content(Calendar)

1. Types and scale of measures, their application in business. (Lectures 1 hour)
2. Key elements of the methodology for the development of the measure. (Lectures 1 hour, practical 1 hour)
3. The idea of the event, the creation and development of a vision/intention in the context of demand, supply. (Lectures 1 hour, practical 2 hours, seminar 1 hour)
4. Basic principles for scenario and scenario development. The concept and role of mooring. (Lectures 1 hour)
5. Programme, planning, organising and managing events of the event. (Lectures 1 hour, practical 4 hours)
6. Planning, attracting, organizing, and managing resources. (Lectures 3 hours)
7. Multiple choice test (Practical 1 hour)
8. Managing publicity for the measures. (Lectures 1 hour)
9. Acteerity and speaking arts. (Practical 2 hours)
10. The specificities of Modernisation in Applied and Recreative Measures. (Lectures 2 hours)
11. Risk management in the development and implementation of public measures. (Lectures 1 hour)
12. Ethical and legal aspects of the management of measures. (Lectures 1 hour)
13. Types and scale of measures, their application in business. (Lectures 1 hour)
14. Key elements of the methodology for the development of the measure. (Lectures 1 hour)
15. The idea of the event, the creation and development of a vision/intention in the context of demand, supply. (Lectures 1 hour, practical 2 hours)

16. Test (Practical 1 Hour)

Requirements for awarding credit points

Formal test with a mark cumulative score (100%):
• Multiple choice test – 10%
• Discussions in classes – 10%
• Practical group work -30%
• Test - 20%
• Practical assignments/seminars- 30%

10% are equal to one point on a 10-point marking scale

Description of the organization and tasks of students’ independent work

Material studies regarding the management methodology and the regulatory base of the measure.
Internet materials studies on practical experience in the management of the measure.
Preparation and presentation of practical works/seminars.
Preparation and presentation of own-initiative work.

Preparing practical group work.

Criteria for Evaluating Learning Outcomes

Formal test with a mark cumulative score

Compulsory reading

1. Apele A. Prasme runāt publiski. Rīga: Zvaigzne ABC, 2012. 136 lpp.
2. Grīns M., Grīna M. Latviešu gads, gadskārtas un godi. Rīga: Everest, 1992. 452 lpp.
3. Dzene L. 20. gadsimta režija Latvijā un pasaulē. Rīga: Jumava, 2002. 911 lpp.
4. Gundars L. Dramatika jeb racionālā poētika. Rīga: Darbnīcas, 2015. 204 lpp.
5. Judy A. Marketing Your Event Planning Business: A Creative Approach to Gainingt he Competitive Edge. Canada: Wiley, 2013. 260 p.
6. Keigels T. Uzstāšanās māksla. Rīga: Atēna, 2008. 216 lpp.
7. Rubenis A. Režijas pamati skolotājiem un pašdarbniekiem. Rēzekne, 2000.

Further reading

1. Roze I., Batņa J., Vilde-Batņa A. Gadskārtu un godu pasākumu organizēšana. Rokasgrāmata lauku tūrisma uzņēmējiem. Rīga: Lauku ceļotājs, 2014. 76 lpp.
2. Rokasgrāmata projektu vadīšanā. Rīga: SIA „NK Konsultāciju birojs”, 2013. 183 lpp.
3. Apsalons E. Komunikācijas kompetence. Kā saprasties un veidot attiecības. Rīga: Zvaigzne ABC, 2013. 304 lpp.
4. Faina D. Saviesīgo sarunu māksla. Rīga: Zvaigzne ABC, 2009. 152 lpp.
5. Fekseuss H. Dari, ko es vēlos. Grāmata par ietekmēšanu. Rīga: Zvaigzne ABC, 2013. 304 lpp.
6. Geiselharts R., Hofmane-Burkarta K. Stresa menedžments. Rīga: DeNOVO, 2003. 128 lpp.
7. Hofmanis K. D. Prezentācija un moderācija. Rīga: Zvaigzne ABC, 2005.
8. Hogans K. Ietekmēšanas māksla. Rīga: Arka, 2006. 275 lpp.
9. Mendziņa D. Vārds, doma, runa. Rīga: SolVita, 2004. 264 lpp.
10. Odiņa A. Lietišķās un oficiālās uzvedības grāmata. Rīga: Zelta grauds, 2011. 262 lpp.
11. Pīrsija R. Laika menedžments. Rīga: Jumava, 2005. 200 lpp.
12. Praude V. Menedžments. 1. grāmata. Rīga: Burtene, 2012. 497 lpp.
13. Praude V. Menedžments. 2. grāmata. Rīga: Burtene, 2012. 307 lpp.
14. Spolina V. Teātra spēles - improvizācijas. Rīga: Preses Nams, 1999. 291 lpp.
15. Veinberga S. Publiskās attiecības PR. Teorija un prakse. Rīga: Zvaigzne ABC, 2007. 328 lpp.

Periodicals and other sources

1. Publisku izklaides un svētku pasākumu drošības likums. Pieejams: https://likumi.lv/doc.php?id=111963
2. Autortiesību likums. Pieejams: https://likumi.lv/doc.php?id=5138
3. MK noteikumi Nr. 298. 'Noteikumi par publiska pasākuma organizatora civiltiesiskās atbildības obligāto apdrošināšanu". Pieejams: https://likumi.lv/doc.php?id=157009
4. MK noteikumi Nr. 34 "Kārtība, kādā pasākuma organizators nodrošina neatliekamo medicīnisko palīdzību publiskā pasākumā". Pieejams: https://likumi.lv/doc.php?id=138785
5. Sporta likums. Pieejams: https://likumi.lv/doc.php?id=68294
6. Pašvaldību saistošie noteikumi par Publiska pasākuma un reklāmas izvietošanas saskaņošanu.

Notes

Sectoral professional specialisation study course (Part B3) for the “Rural tourism management” section of the professional bachelor's study programme “Commercial activities and company management”
A free-choice course for other study programs.