Development of Tourism Administration

Total Hours in Course81

Number of hours for lectures16

Number of hours for seminars and practical classes16

Independent study hours49

Date of course confirmation29.10.2021

Responsible UnitInstitute of Social Sciences and Humanities

Course developer

Sociālo un humanitāro zinātņu institūts

Dace Kaufmane

Dr. oec.

Prior knowledge

Ekon3084, Basics of Theory of Economics

PolZ2019, Public Administration

Soci1013, Community Development

Soci1014, General Sociological Theory

Soci2008, Regional Development

VadZ3015, Management

VidZ3006, Ecology and Environmental Protection

Course abstract

The course provides a detailed idea of tourism as a kind of recreation and business, the historical evolution of tourism administration and the development of tourism administration in the context of the system approach and organizational cooperation. The knowledge of tourism administration development complements the theoretical knowledge, skills and competencies previously acquired by students through associating it with aspects of cooperation in relation to the development and administration of the tourism industry. The course also provides students with general skills in tourism planning.
The aim of the course – to familiarize students with the historical evolution of tourism administration and the development of tourism administration in the context of the system approach and cooperation between organizations.

Learning outcomes and their assessment

Knowledge :
1. Students will be able to demonstrate the knowledge and understanding of trends in tourism administration and cooperation between organizations in tourism resource administration – practical assignments;
2. Demonstrate the knowledge and understanding of the system approach to tourism planning and analysis and the possibilities of private and public sector cooperation for tourism development – Test.
Professional skills :
1. Independently analyse tourism as an industry and a way of spending free time by applying the acquired knowledge of various aspects of tourism administration - practical assignments;
2. Reasonably explain and discuss the formation of cooperation for different kinds of tourism, applying the acquired knowledge of the system approach - independent work, presentation.
Soft skills :
1. Responsibly plan the completion of the assignments given, meeting the deadlines - practical assignments;
2. Acquire accurate information, prepare presentations and speak in public - independent work;
3. Participate in group work and discussions - discussions in forums.
Competence:
Independently analyse the different kinds of tourism and tourism as a system at both national and local level and use theoretical findings on tourism systems in conducting applied research – test, practical assignments independent work, presentation, discussions.

Course Content(Calendar)

Lecture topics:
1. The essence of tourism. Development trends of tourism as a type of recreation and type of business.(1h)
2. Tourism resources, types of tourism and cooperation in the development of a tourism product. (1h)
3. History of tourism management development. (1h)
4. Formation of tourism industry and development in Latvia. (1h)
5. The essence of the system. System approach in tourism analysis. (1h)
6. Theoretical models of tourism systems. (1h)
7. The core system of tourism: travelers, travel agents and tour operators. (1h)
8. Tourism subsystem: suppliers, suppliers, attractiveness and institutions. (1h)
9. External factors influencing the development of tourism management. (1h)
10. Culture as a factor influencing tourism. (1h)
11. Private and public sector in the development of tourism administration. (1h)
sector. (1 hour)
12. Theoretical framework and role of cooperation in tourism management. (1h)
13. Accents of cooperation in international and EU documents regulating tourism. (1h)
14. Aspects of cooperation in tourism regulations in Latvia. (1h)
15. System access in tourism development programs. (1h)
16. The role of tourism in promoting regional development. (1h)

Workshops / Practical Topics:
1) History of tourism development. Development of tourism management. (1 h)
2) Tourism resources and their management. (1 h)
3) Institutions involved in the organization of types of tourism. (1 h)
4) Formation of a tourism product. Tourism product presentation. (2 h)
5) Formation of tourism systems. Subsystems in tourism: an example of a specific area. (1 h)
6) Presentations: examples of specific areas. (2 h)
7) Institutional and legal framework. (1 h)
8) External factors influencing tourism. (1 h)
9) SWOT analysis for the tourism management system: an example of a specific area. (1 h)
10) Presentations: examples of specific areas. (2 h)
11) Strategic tourism planning. (1 h)
12) The role of tourism in rural development in Latvia. (1 h)
13) Test on all topics (1 h)

Requirements for awarding credit points

The course includes a test, which is planned during the practical work in the classroom, and one independent work and a presentation, which must be submitted at the indicated time and practical assignments and discussions in the forums at the allotted time.
Final assessment of the study course - a test with a mark, which is formed by an accumulative assessment of study results.

Description of the organization and tasks of students’ independent work

Within the study course, the following is allocated for independent studies:
1. 48 hours of full-time studies, which are organized as follows: preparation for test (20 hours), preparation of independent work and presentation (10 hours) preparation of practical assignments at the indicated times (18 hours);
2. 64 hours of part-time distance learning, which are organized as follows: preparation for test (20 hours), preparation of independent work and presentation (10 hours) preparation of practical assignments at the indicated times and discussions in forums (34 hours);

Criteria for Evaluating Learning Outcomes

The final assessment of the study course consists of:
test - 60%,
independent work and presentation - 20%,
practical assignments, works and discussions throughout the semester - 20%.
Test with a mark -acumulative evaluation of study results 100%

Compulsory reading

1. Andriksone A., Bērziņa K., Gustovskis A., Kaufmane D., Klepers A., Kondrāte L., Lingebērziņš Ē., Līviņa A., Medne I., Rozīte M., Smaļinskis J., SmaļinskisN.,van der Steina A., VinklereD. Tūrisms Latvijā cauri gadsimtiem. Vēsture, attīstība un perspektīva. Rīga: Biznesa augstskola “Turība”, Latvijas Investīciju un attīstības aģentūra, e-grāmata.,2021, 496 lpp. ISBN-978-9934-543-31-9[tiešsaiste].Pieejams: https://www.turiba.lv/storage/files/turisms-interactive-double.pdf
2. Holovejs Dž.K. Tūrisma bizness. Rīga: Jānis Roze., 1999, 367 lpp
3. Freijers V. Tūrisma mārketings. Rīga: Turība Biznesa Augstskola SIA, 2011,621 lpp
4. Pompl W. Touristikmanagement1/ Beschaftungsmanagement. Sprinder Verlag, 1996,341 S.
5. Fyall A., Garrod B. Tourism Marketing. A collaborative Approach. Aspects of Tourism. Channel view publications,2005, 383 p.
6. Gunn C.A. Tourism Planing: Basics, Concepts, Cases. 4th ed. New York: Routledge, 2002, 442 p.
7. Kaufmane D. Sadarbības sistēmas tūrismā: Zemgales reģiona piemērs. Promocijas darbs. Jelgava: LLU, 2011, 174lpp.[tiešsaiste]. Pieejams: https://llufb.llu.lv/dissertation-summary/tourism/Dace-Kaufmane_promocijas_d_kopsavilkums_2011_LLU_EF.pdf
8. Makkerčers B., Krosa H. Kultūras tūrisms. Tūrisma un kultūras mantojuma pārvaldības partnerība. :Rīga AS „Preses nams”,2007. 280 lpp.
9. Tūrisma likums (1999) LV likums [tiešsaiste]. Pieejams: www.likumi.lv/doc.php?id=50026
10. Evans N. Strategic management for tourism, hospitality and events. Routledge, 2014, 412 p. ISBN 9780750648547
11. Weaver D., Lawton L. Tourism Management . E book [tiešsaiste] Pieejams:https://www.oreilly.com/library/view/tourism-management-5th/9781118644812/Wiley08898_Contents.html

Periodicals and other sources

1. Tourism and recreation. [tiešsaiste]. Pieejams: http://www.waddensea-secretariat.org/sites/default/files/downloads/03.4-tourism-recreation-10-05-31.pdf
2. Introduction to commercial recreation and tourism. [tiešsaiste]. Pieejams: https://www.sagamorepub.com/files/lookinside/218/pages-comrecebook.pdf
3. Queensland Government. "What is Recreation?"[tiešsaiste]. Pieejams: http://www.nprsr.qld.gov.au/industry-information/about/recreation.html
4. Latvijas Lauku tūrisma asociācija “Lauku ceļotājs” (Latvija) [tiešsaiste]. Pieejams: www.celotajs.lv
5. World Tourism Organisation[tiešsaiste].Pieejams: www.world-tourism.org
6. Tūrisms Latvijā. Statistikas datu krājumi. Rīga: LatvijasRepublikasCentrālāstatistikaspārvalde.[tiešsaiste] Pieejams:www.csb.gov.lv/
7. Sociologia Ruralis. Wiley Online Library. ISSN 0038-0199 [tiešsaiste]. Pieejams: https://onlinelibrary.wiley.com/journal/14679523
8. Latvijas Tūrisma attīstības pamatnostādnes 2014.-2020.gadam. Pieejams: http://www.em.gov.lv/em/2nd/?cat=30131

Notes

Elective study course choice study course for ESAF academic bachelor study program Sociology of Organizations and Public Administration

Atsauksmes