Analysis and Economics of Tourism

Total Hours in Course40

Independent study hours40

Date of course confirmation18.09.2019

Responsible UnitInstitute of Business and Management Science

Course developers

prof.

Anita Auziņa

Dr. oec.

lect.

Baiba Kizika

Mg. oec.

Prior knowledge

Ekon1024, Microeconomics

Ekon2121, Macroeconomics

Ekon2135, Tax Accounting

Ekon3111, Financial Accounting

Ekon3116, Financial Management

VadZ3046, Analysis and Economics of Tourism

Course abstract

Working on a course paper, the student consolidates his/her theoretical knowledge of tourism economics and analysis of the economic performance of a tourism enterprise. Thereby building up skills in analysing the market for the products and services produced by the tourism enterprise, calculating, analysing and assessing the key performance indicators of the enterprise as well as identifying the key factors.

Learning outcomes and their assessment

1. Students will be able to: demonstrate theoretical knowledge of the place and role of the tourism industry in the economy and assessment of indicators of the tourism industry - course paper, the presentation and defence of the course paper
2. Demonstrate theoretical knowledge of price formation of a product or service produced by a tourism enterprise and the economic performance indicators of the enterprise and their assessment - course paper, the presentation and defence of the course paper
3. Define the urgency of the topic and the research aim and specific research tasks of the course paper and select and apply the most proper calculation and research methods to produce the course paper - course paper, the presentation and defence of the course paper
4. Process, analyse and systematize information for the course paper and practically compare, assess and analyse a tourism enterprise or tourism industry indicators - course paper, the presentation and defence of the course paper
5. Draw relevant conclusions by analysing information and develop and define proposals - course paper, the presentation and defence of the course paper
6. Independently plan their work on and structure the course paper - course paper
7. Independently find data and information necessary for the course paper - course paper
8. Present and defend the research results and proposals made and argue their personal opinions in public as well as answer the questions asked - presentation and defence of the course paper
9. Comprehend and apply the acquired theoretical knowledge of the performance of the tourism industry and a tourism enterprise under the market economy, as well as make an assessment of existing resources - course paper, the presentation and defence of the course paper

10. Independently examine trends in and problems of the tourism industry and a tourism enterprise and make economically sound decisions to solve the problems - course paper, the presentation and defence of the course paper

Course Content(Calendar)

1. Selection of a topic for the course paper and in consultation with the supervisor.
2. Familiarization with the methodological guidelines for writing and defending a course paper.
3. Preparation of an introduction for the course paper.
4. Compilation and systematization of theoretical literature.
5. Collection of necessary data and information on the enterprise to be analysed.
6. Development of analytical parts of the course paper.
7. Development of main conclusions and proposals.
8. Preparation of a presentation for the defence of the course paper.

9. Defence of the course paper.

Requirements for awarding credit points

Assessment with a mark. The mark consists of the following pieces of assessment:
• Course paper.
• Presentation.

• Defence of the course

Description of the organization and tasks of students’ independent work

The student independently produces the course paper according to the chosen topic, in consultation with the supervisor. The student submits a fully completed, signed course paper to the supervisor before the deadline. The course paper is assessed by the supervisor and, if it meets the requirements, the supervisor accepts it for defence.

Criteria for Evaluating Learning Outcomes

The supervisor organises the defence of the course paper in public. The room and time are set by the supervisor. Assessment criteria for the course paper defence: relevance of the topic; achievement of the aim and specific tasks; methods applied; structure and presentation of the course paper; information sources used; presentation skills. The presentation lasts for up to 10 minutes. During the defence of the course paper, the student answers questions about the course paper and the topic researched. In the result, the committee assesses the course paper produced and defended.

Compulsory reading

1. Metodiskie norādījumi kursa darbu izstrādāšanai un aizstāvēšanai. Mācību palīglīdzeklis Ekonomikas un sabiedrības attīstības fakultātes profesionālās augstākās izglītības bakalaura studiju programmas „Komercdarbība un uzņēmuma vadība” studentiem [tiešsaiste]. Pieejams: http://www.esaf.llu.lv/lv/studiju-un-reglamentejosie-dokumenti
2. Valters F. Tūrisma mārketings. Uz tirgu orientēta tūrisma mikroekonomikas un makroekonomikas pārvaldība. Rīga: SIA Biznesa augstskola Turība, 2011. 621 lpp.
3. Siliņēviča I. Tūrisma analīze. Mācību līdzeklis tūrisma uzņēmējdarbībā. Rēzekne: Rēzeknes Augstskola, 1999. 83 lpp.
4. Tribe J. The Economics of Recreation, Leisure and Tourism. 5th Edition. London, 2016. 460 p.
5. Zariņa V., Strēle I. Finanšu plānošana uzņēmumā. Rīga: Lietišķās informācijas dienests, 2009. 105 lpp.

6. Rurāne M. Uzņēmuma finanses. Rīga: Jumava, 2007. 266 lpp.

Periodicals and other sources

1. Tūrisma statistikas aktualitātes. Pieejams: http://www.csb.lv
2. Latvijas tūrisma aģentu un operatoru asociācija. Pieejams: http://www.alta.net.lv

3. Valsts Tūrisma Informācijas Centru Tīkla Portāls. Pieejams: http://www.latvia.travel.lv

Notes

Field professional specialization course (Part B3) for the ESAF professional bachelor programme Entrepreneurship and Business Management, specialisation Rural Tourism Management

Atsauksmes