Basics of Public Relations

Total Hours in Course81

Number of hours for lectures16

Number of hours for seminars and practical classes16

Independent study hours49

Date of course confirmation29.11.2011

Responsible UnitInstitute of Social Sciences and Humanities

Course developer

Normunds Aģis

Mg. sc. soc.

Course abstract

The aim of course is to raise awareness of the public relations nature, importance and role in modern society. Good public relations is dialogue, which never ends. Their purpose is to inform the public, to encourage participation and support. Acquired knowledge will contribute to a safer, better and more confident communication with the organization represented audiences.

Learning outcomes and their assessment

1st knowledge of public relations position and the role inorganization and its successful development.
2nd upgrading of skills:
- analytical thinking;
- argumentation and critical thinking;
- work in groups and individually;
- to plan and organize work;
- analyze and systematize the information obtained through various sources of information.
3rd build abilities to be able to analyze different situations, modeling possible development processes, using learned theoretical knowledge and skills.

Compulsory reading

1. Katlips S.M., Senters A.H., Brūms G.M. Sabiedriskās attiecības. Rīga: Avots, 2002. 763 lpp.
2. Veinberga S. Publiskās attiecības PR: teorija un prakse. Rīga: Zvaigzne ABC, 2004. 327 lpp.
3. Herbst D. Sabiedriskās attiecības. Rīga: Zvaigzne ABC, 2006. 184 lpp.
4. Johnston J., Zawawi C. Public Relations: Theory and Practice. Crows Nest: Allen & Unwin, 2009. 504 lpp.

Atsauksmes