LV EN RU DE FR

Market of Machines

Course developer

Course abstract

Students acquire enlarged knowledge about agricultural production and providing of transport with technical devices, benches and technological service. They acquire insight about market of spare parts and exploitation materials. Acquire enlarged insight in trends of market of new and used machinery.

Learning outcomes and their assessment

Knowledge: the student acquires knowledge about the peculiarities of the technical market, product structure and the contingent of buyers. Gains knowledge about the work of equipment distributors - dealers, the layout of sales outlets and customer service. 2 tests.
Skills: the student is able to evaluate the company's services, choose the most acceptable manufacturer and dealer company. Able to participate in the preparation of machine purchase and sale documents - practical work.
Competence: is able to independently orientate in technical offers, technical documentation and advertising materials. Able to critically evaluate the products of equipment distributors and the quality of technical service offered. (Independent work - report and presentation PowerPoint).

Course Content(Calendar)

1. Market of industrial goods (equipment) and service services. (1h - lecture, 1h - practical work)
2. Changes in the market of transport and agricultural production provision and service technological services. (1h - lecture, 1h - practical work)
3. Types of technical and service technological services required in transport and agricultural enterprises. (1h - lecture, 1h - practical work)
4. Composition and structure of buyers. (1h - lecture, 1h - practical work)
5. Purchasing decision making process and factors influencing it. (1h - lecture, 1h - practical work)
6. Market information logistics systems and information structure. (1h - lecture, 1h - practical work)
7. Selection of suppliers. (1h - lecture, 1h - practical work)
8. Evaluation methods of machinery (machines, equipment) and their manufacturing companies. (1h - lecture, 1h - practical work)
9. Product supplier and buyer risk. (1h - lecture, 1h - practical work)
10. Different types of service technical services. (1h - lecture, 1h - practical work)
11. Service quality criteria. (1h - lecture, 1h - practical work)
12. Equipment distributors - dealer companies and their structure. (1h - lecture, 1h - practical work)
13. Transport and agricultural machinery distribution companies. (1h - lecture, 1h - practical work)
14. Peculiarities of the spare parts market and procurement logistics. (1h - lecture, 1h - practical work)
15. Trade in new machinery. (1h - lecture, 1h - practical work)
16. Sale of used machinery. (1h - lecture, 1h - practical work)

Requirements for awarding credit points

1. Successful evaluation in 2 tests.
2. Credits for practical classes.
3. Evaluation of reports in classes.
Accumulating test with a mark.

Description of the organization and tasks of students’ independent work

Preparation of a report on an individually selected topic and creation of a presentation.
Preparation for tests and practical work.

Criteria for Evaluating Learning Outcomes

1. A student obtains a successful mark in tests if answers to at least 50% of the questions are given.
2. Timely developed and defended practical works.
3. Presentation of the prepared report (assessment with a mark).
4. Final assessment - the accumulative test with a mark consists of: 2 successfully written tests, assessment of the report and passed practical works.

Compulsory reading

1. Berjoza D., Kunkule D. Tirgzinība autotransportā. Jelgava: LLU, 2007. 120 lpp.
2. Birzietis G., Kunkule D. Transporta ekonomika. Jelgava: LLU, 2007. 81 lpp.
3. Sprancmanis N. Transporta pakalpojumu ekonomika un organizācija. Rīga: Rīgas Tehniskā universitāte, 2001. 283 lpp.
4. Uzņēmuma autotransports: darba apstākļi un noteikumi, grāmatvedības un dokumentu noformēšanas problēmas. Rīga: SIA "Mamuts", 2007. 1.sēj. 351 lpp., 2.sēj. 336 lpp. Sērija: Grāmatvedības prakse.
5.Praude V. Mārketings: teorija un prakse. 1. grāmata. 3.izd. Rīga: Burtene, 2011. 522 lpp.
6.Praude V. Mārketings: teorija un prakse. 2. grāmata. 3.izd. Rīga: Burtene, 2011. 348 lpp.
7. Vadīšanas pamati. Mācību līdzeklis LLU studentiem un maģistrantiem un lauku uzņēmējiem kvalifikācijas paaugstināšanai. Sast. U.Ivans un S.Ruskule. Malnava: LLU, 2006. 502 lpp.
8.Zvirbule – Bērziņa A. Ražošanas menedžments. Rīga: Biznesa augstskola Turība, 2006. 150 lpp.

Further reading

1. Sprancmanis N. Biznesa loģistika. R., Vaidelote, 2003. 360 lpp.
2. Brassington F., Pettitt S. Principles of Marketing. [Harlow] : Financial Times Prentice Hall, 2006. 1264 p.

Periodicals and other sources

1. Saimnieks LV. Rīga: TEE BIO, 2004- ISSN 1691-1598.

Notes

The study course is included in the optional part of the TF 1st level professional higher education study program “Technical Expert”