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Media and Advertisement I

Course developer

Course abstract

The course provides knowledge of the media and advertising and their use in the work of an external communications specialist in the organization's external communication and the image of its institution. The study course has a practical orientation, emphasizing the different specifics of the media and cooperation with the media.

Learning outcomes and their assessment

Knowledge of medial communication and advertising as a set of facts, principles, regularities, and theories and practices. (tests)
Ability to use practical and cognitive skills to perform tasks by applying appropriate methods, information and technologies. (independent works)
Competence - the student is able to apply the acquired knowledge and skills creatively in professional activity (tests, independent work and discussions)

Course Content(Calendar)

Lecture topics
1. Media Mission.
2. Communication ethics.
3. The role of media in society
4. Media rights.
5. Types of media.
6. Press.
7. Electronic media.
8. Social media.
9. Journalism.
10. The legal basis of the media.
11. Publications and press releases.
Seminar topics:
1. Discussion about the nature of the media (2h)
2. Influence of media on various social and economic processes. Case Studies (4h)
3. Media responsibilities and rights. Freedom of the press.
4. 1. Test.
5. Excursion to the newspaper edition (4h)
6. Visit to electronic media (2h)
7. Social Media Analysis .
8. 2. Test.

Requirements for awarding credit points

Test
Individual work at the scheduled time - 16 points
Activity in discussions during the whole semester - 4 points.
Accumulative assessment of study results - 2 points correspond to one ballet on a 10-point study grade scoring scale

Description of the organization and tasks of students’ independent work

During the studies, the student develops and presents in a specified time printed works on the impact of the media on various processes and the role of social media in society.

Criteria for Evaluating Learning Outcomes

Independent work is assessed according to the requirements of the quality of compliance with the task. Discussions are judged by engagement and ability to reasonably argue and discuss issues related to study topics.

Compulsory reading

1. Veinberga S. Mediju misija. Rīga: Zvaigzne ABC, 2010. 158 lpp 2. Dimants A., Russ-Mols S. Žurnālistika. Mācību un rokasgrāmata. Rīga: Biznesa augstskola “Turība”. 2009. 382 lpp. 3. Veide M. Reklāmas psiholoģija. Rīga: Jumava, 2006. 247 lpp.

Further reading

Bērziņš I., Nēbels K. P.. Cilvēku, zīmolu, mediju un kultūras menedžments. Rīga: Jāņa Rozes apgāds, 2006. 238 lpp. Veinberga S. Masmediji. Rīga: Zvaigzne ABC, 2007. 358 lpp. Tangeits Marks. Reklāmzeme. Rīga: Jāņa Rozes apgāds, 2011. 279 lpp.

Periodicals and other sources

Media in Post – Communist East Central Europe • Print ISSN: 0267-3231

Notes

Theoretical Basic Course in the professional higher education bachelor study program External Relations of Organizations, 3rd Semester.