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Logistics and Marketing in the Timber Industry III

Course developer

Prior knowledge

MatZ5026, Logistics and Marketing in the Timber Industry I

MatZ5027, Logistics and Marketing in the Timber Industry II

Replaced course

MatZM004 [GMTRM004] Logistics and Marketing in the Timber Industry III

Course abstract

The course provides the theoretical knowledge what to be used in practical activities, allows to understand and find solution for suplly chain of logistics structure and elements, to made a work plans for logistics systems, to select and analyce global and local changes in the timbers industry, as well as marketing strategic decisions of the wood market, to analyze marketing elements the context of the global wood products markets, to create market research and prepare a marketing plan.

Learning outcomes and their assessment

Students acquire in-depth practical knowledge in marketing and logistics of timber markets (tests and report). Students are able to use the acquired knowledge in practical work, the adopting of strategic decisions in the fields of logistics and marketing strategies, collect and use market information, organize logistics and marketing management in the company, work in a team and actively discuss the current problems of timber logistics and wood products markets (tests and report). Students are competent to analyze the situation in the fields of logistics and marketing and to evaluate the results, decide on the necessary measures are taken to develop an action plan and analyze its impact on the company (tests and report).

Course Content(Calendar)

1 Logistics and marketing functions of wood industry (2 lectures, 2 practical works)
2 Modern wood industry production and competition (1 lecture, 1 practical work)
3 Service level (2 lectures, 2 practical works)
4 Logistics and marketing information support (2 lectures, 2 practical works and 2 seminars)
5 Logistics and marketing attitude towards different goods (2 lectures, 2 practical works)
6 Warehouse management (1 lecture, 2 practical works and 2 seminars)
7 Placement of goods in the warehouse (1 lecture, 2 practical works and 2 seminars)
8 Collections (2 lectures, 2 practical works and 2 seminars)
9 Stock costs (1 lecture, 4 practical works and 2 seminars)
10 Determining the size of the order in conditions of uncertainty based on the statistical data of the previous report (1 lecture, practical works, 4 practical works and 2 seminars)
11 Importance of the order fulfillment process in business (2 lectures, 4 practical works and 2 seminars)
12 Determining the size of a one-time procurement (1 lecture, 3 practical works)
13 Determining the size of procurement in conditions of certainty and uncertainty (1 lecture, 1 practical work)
14 "Just in time" approach to order sizing (2 lectures, 2 practical works and 2 seminars)
15 Determining the order size in conditions of uncertainty based on the statistical data of the previous report (1 lecture, 2 practical works and 2 seminars)
16 Logistics and marketing trends in wood industry (2 lectures, 4 practical works and 2 seminars)

Requirements for awarding credit points

All practical work must be completed. A report must be submitted and presented. Must have a written test and exam. Final evaluation formed in a 10-point system.

Description of the organization and tasks of students’ independent work

In practical work students must learn the following topics:
• logistics and marketing information provision today and available tools;
• evaluation of inventory and warehousing conditions and evaluation of the group of influencing costs;
• raw material and finished product supply chain assessment;
• Identification and assessment of influencing factors for inventory and warehousing;
• selection and evaluation of the transport system, ensuring the conditions of delivery on time.

Criteria for Evaluating Learning Outcomes

As a result of evaluation, it is important that the student's attendance is over 70% of all lectures, incl. from attending the seminar..
In the study course, students' knowledge assessment takes in 3 parts, i.e. during the semester there are:
•complete a theoretical test on the topics taught in the course, where oral or written answers are successful, if at least 40% of the questions are answered correctly;
•prepare a report in accordance with the MF methodological regulations in the development of the final thesis and defend it in the form of a presentation;
•a work (exam) must be written where the written answers are successful if at least 40% of all tasks have been solved correctly. The final grade consists of a weighted average grade (on a 10-point scale) – from a visit (10%), a tests (20%), a report (45%) and an exam (25%).

Compulsory reading

• Kotlers F. Mārketinga pamati. Rīga: Jumava, 2008. 648 lpp.
• Praude V. Mārketings (teorija un prakse). 1.grāmata. 3.pārstrād. un papild. izd.. Rīga: Burtene, 2011. 522 lpp.
• Praude V., Beļčikovs J. Loģistika. Rīga: Vaidelote, 2003. 541 lpp.
• Sprancmanis N. Biznesa loģistika. Rīga: Vaidelote, 2003. 360 lpp.

Further reading

• Juslin H., Hansen E. Strategic Marketing in the Global Forest Products Industries. Corvallis, OR, USA: Academic Press. 2003.
• Wilkinson A., Redman T. Ed Snipe and Mick Marchington. Managing With Total Quality Management: Theory and Practice. Basingstoke, London: Macmillan Press Ltd. 1998. 690 p.
• Kotler P. Marketing Management, The Millennium Edition. Prentice-Hall International, Inc., London, 2000., 708 p.

Periodicals and other sources

• Laikraksts „Dienas Bizness” ISSN 1407-2041 Žurnāls „Baltijas koks” ISSN 1407-6667
• Forest Product Sociaty. ISSN 0015-7473
• Holz-Zentralblatt. ISSN 0018-3792
• Timber Trades Journal. Timber Industry Magazine. 1740-701X
• Forest Products Journal. Published by Forest Products Society. ISSN 0015-7473 Pieejams datubāzē EBSCO http://search.ebscohost.com/login.aspx?direct=true&db=f5h&jid=0N0&site=ehost-live LLU tīklā, kā arī izmantojot LLU IS lietotājkontu

Notes

The study course is included in the master level program Wood Materials and Technology as specialization in the one directions realized by Forest Faculty