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Logistics and Marketing in the Timber Industry II

Course developer

Course abstract

The course provides the theoretical knowledge what to be used in practical activities, allows to understand and find solution for suplly chain of logistics structure and elements, to made a work plans for logistics systems, to select and analyce global and local changes in the timbers industry, as well as marketing strategic decisions of the wood market, to analyze marketing elements the context of the global wood products markets, to crea

Learning outcomes and their assessment

Knowledge - students acquire in-depth practical knowledge in marketing and logistics of timber markets.
Skills - students are able to use the acquired knowledge in practical work, the adopotin os strategic decisions in the fields of logistics and marketing strategies, collect and use market information, organize logistics and marketing management in the company, work in a team anc actively discuss the current probles of timber logistics and wood products markets.
Competencies - are competent to analyze the situation in the fields of logistics and marketing and to evaluate the results, decide on the necessary measures are taken to develop an action plan and analyce its impact on the company.

Course Content(Calendar)

1 General characteristics of wood industry logistics and marketing (3 lectures)
2 Global Logistics Systems and Marketing Strategies (3 lectures)
3 Enterprise resource management systems (3 lectures, 1 practical work)
4 Description and use of decision support systems (3 lectures)
5 Logistics Management and Strategic Marketing Management (3 lectures)
6 Competition (3 lectures, 1 practical work)
7 Development and introduction of new products on the market (3 lectures)
8 Product and price policy, strategies for their development (3 lectures, 1 practical work)
9 Problem of wholesale and retail activity (3 lectures)
10 Marketing process management and control (3 lectures)
11 Logistics system control and evaluation (3 lectures, 1 practical work)
12 Integrated forms of marketing communication and their specifics in the wood market (3 lectures)
13 Business logistics and marketing analysis (3 lectures, 4 practical works)
14 Cooperation and conflicts in logistics chains and product sales (3 lectures)
15 Evaluation of the company's logistics and marketing activities (3 lectures, 2 practical works)
16 Development of marketing plan and logistics system (3 lectures, 2 practical works)

Requirements for awarding credit points

All practical work must be completed. A report must be submitted and presented. Must have a written test and exam. Final evaluation formed in a 10-point system.

Description of the organization and tasks of students’ independent work

In practical work students must learn the following topics:
• research of the logistics system, research of transport flow at the local and international level;
• identification and evaluation of competition and its participants;
• potential sales plan for launching new products in the market (local / export market);
• raw material and finished product supply chain assessment;
• identification and assessment of influencing factors in the implementation of the chosen marketing and logistics strategy;
• selection and evaluation of the transport system.

Criteria for Evaluating Learning Outcomes

As a result of evaluation, it is important that the student's attendance is over 70% of all lectures.
In the study course, students' knowledge assessment takes in 3 parts, i.e. during the semester there are:
•complete a theoretical test on the topics taught in the course, where oral or written answers are successful, if at least 40% of the questions are answered correctly;
•prepare a report in accordance with the MF methodological regulations in the development of the final thesis and defend it in the form of a presentation;
•a work (exam) must be written where the written answers are successful if at least 40% of all tasks have been solved correctly. The final grade consists of a weighted average grade (on a 10-point scale) – from a visit (10%), a tests (20%), a report (45%) and an exam (25%).

Compulsory reading

• Kotlers F. Mārketinga pamati. Rīga: Jumava, 2008. 648 lpp.
• Praude V. Mārketings (teorija un prakse). 1.grāmata. 3.pārstrād. un papild. izd.. Rīga: Burtene, 2011. 522 lpp.
• Praude V., Beļčikovs J. Loģistika. Rīga: Vaidelote, 2003. 541 lpp.
• Sprancmanis N. Biznesa loģistika. Rīga: Vaidelote, 2003. 360 lpp.

Further reading

• Juslin H., Hansen E. Strategic Marketing in the Global Forest Products Industries. Corvallis, OR, USA: Academic Press. 2003.
• Wilkinson A., Redman T. Ed Snipe and Mick Marchington. Managing With Total Quality Management: Theory and Practice. Basingstoke, London: Macmillan Press Ltd. 1998. 690 p.

Periodicals and other sources

• Laikraksts „Dienas Bizness” ISSN 1407-2041 Žurnāls „Baltijas koks” ISSN 1407-6667
• Forest Product Sociaty. ISSN 0015-7473
• Holz-Zentralblatt. ISSN 0018-3792

Notes

The study course is included in the master level program Wood Materials and Technology as specialization in the one directions realized by Forest Faculty