Course code MežZ3061

Credit points 3

Wood Marketing I

Total Hours in Course81

Number of hours for lectures22

Number of hours for seminars and practical classes10

Independent study hours49

Date of course confirmation24.09.2013

Responsible UnitInstitute of Civil Engineering and Wood Processing

Course developers

author

Sigita Alksne

Dr. silv.

author lect.

Andrejs Domkins

Mg. sc. ing.

Prior knowledge

Ekon1002, Theory of Economics

MežZ3060, Forest Industry Logistics

Course abstract

Course of study for gaining theoretical knowledge to be used in practical work, allowing to understand and find solutions for strategic marketing management decision-making in the timber market in the field, recognize the elements of modern marketing in the context of the global wood products markets, the use of various marketing communication forms, compile market reports timber production.

Learning outcomes and their assessment

Implementation of a course of study are prepared by highly qualified specialists in the field of marketing of timber, capable of the necessary theoretical knowledge in practical work, which allows to understand and find solutions to timber marketing (marketing) management's strategic decision-making in senior positions in companies marketing (marketing) functions. Students acquire knowledge of timber marketing. Students can use their knowledge in practical work, to take strategic decisions in the field of marketing of timber, to recognize the elements of modern marketing in the context of the global wood products markets, the use of various forms of marketing communications, collect and use market information, market reports make wood products market. Are competent to analyze the situation in the field of marketing and marketing activities to evaluate the obtained results contribute to the creation of new knowledge, to decide on taking the necessary steps and conduct market research.

Compulsory reading

1. Kotlers F. Mārketinga pamati. Rīga: Jumava, 2006. 648 lpp.
2. Praude V. Mārketings (teorija un prakse). 1.grāmata. 3.pārstrād. un papild. izd. Rīga: Burtene, 2011. 522 lpp.
3. Praude V. Mārketings (teorija un prakse). 2.grāmata. 3.pārstrād. un papild. izd. Rīga: Burtene, 2011. 340 lpp.
4. Tirgzinības pamati: mācību līdzeklis. 2.papildinātais izdevums. Rīga: Jumava, 2007. 312 lpp.

Further reading

1. Kotler P. Marketing Management. The Millennium Edition. Upper Saddle River, N.J.: Prentice-Hall, 2000. 718 p.
2. Juslin H., Hansen E. Strategic Marketing in the Global Forest Products Industries. Corvallis, OR, USA, 2002. 978 p.
3. Armsa B. Vietējais mārketings. Rīga: Zvaigzne ABC, 2007. 144 lpp.

Periodicals and other sources

1. Laikraksts "Holz-Zentralblatt", ISSN 0018-3792
2. Žurnāls "Baltijas Koks", ISSN 1407-6667
3. Žurnāls "ForestProductSociaty", ISSN 00157473