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Marketing of Real Property

Course developer

Prior knowledge

JurZ2028, Rights of Land I

JurZ2036, Cadastre of Real Property

Course abstract

Students learn the concept of real property marketing. Get acquainted with the development of the real property market in Latvia. Learn the essence and content of marketing. Students gain knowledge about real property market segmentation and real property prices. The study course provides knowledge about real property display in the market and real property market research.

Learning outcomes and their assessment

1. Manages - the content of real property marketing, the development of the real property market and the current situation in it, as well as the real property pricing policy - laboratory works
2. Is able to apply knowledge about real property pricing, its display in the real property market - laboratory works
3. Is able to apply the acquired knowledge and practical skills about the real property market, the factors influencing it - laboratory works

4. To be able to critically evaluate one's knowledge and skills, to be able to be responsible for the quality of one's work - laboratory works, test work

Course Content(Calendar)

Full-time studies:
1. Real property marketing Study course content, course and requirements (1 h)
2. The concept of real property marketing (1 h)
3. Complex elements of marketing (1 h)
4. Real property as a commodity (1 h)
5. Stages of real property market development after regaining independence (1 h)
6. Changes in the real property market after accession to the European Union (1 h)
7. Factors influencing the real property market (1 h)
8. Marketing environment (1 h)
9. Real property market segmentation (1 h)
10. Pricing and significance of real property (1 h)
11. Real property pricing methods (1 h)
12. Exhibition of real property in the market (1 h)
13. Importance of advertising in the real property market (1 h)
14. Significance and types of real property market research (1 h)
15. Real property market databases (1 h)
16. Necessity and possibilities of using the results of real estate property data analysis (1 h)
Laboratory work 1 - Real property market segments, their analysis (4 h)
Laboratory work 2 - Collection of data exhibited in the real property market (4 h)
Laboratory work 3 - Real property market demand and supply analysis (4 h)
Laboratory work 4 - Analysis of publicly available real property market data (4 h)

Part-time studies:

All topics specified for full-time studies are implemented, but the number of contact hours is 1/2 of the specified number of hours

Requirements for awarding credit points

A test with a mark consists of:
• written test paper on the theoretical material acquired in the study course;

• successfully completed and credited laboratory works

Description of the organization and tasks of students’ independent work

Preparation of descriptions of the progress of laboratory work.
For the acquisition of professional competencies of the study course. the necessary studies of the scientific and study literature (normative documents, monographs, scientific articles and their collections, conference and seminar materials, specialized scientific periodicals) indicated by the lecturer.

Criteria for Evaluating Learning Outcomes

1. The test is obtained after the knowledge test in the written test at the end of the study course and summarizing the results of laboratory work in the study course.
2. After the development of laboratory works and preparation of their descriptions, it is assessed whether students demonstrate knowledge and analytical understanding of the importance of real property marketing in the national economy.

Compulsory reading

1. Tirgzinības pamati/ otrais papildinātais izdevums. Mācību līdzeklis. Rīga: Jumava, 2007. 310 lpp.
2. Kotlers F. Mārketinga pamati/ biroja sērija. Rīga: Jumava, 2006. 647 lpp.
3. Spīča I. Tirgvedība. Lekciju konspekti, semināru materiāli. Rīga: LU, 2004. 142 lpp.

4. Civillikums. Trešā daļa. „Lietu tiesības"[tiešsaiste]: LR likums. Pieņemts 28.01.1937. Stājas spēkā 01.09.1992. ar grozījumiem. Pieejams: http://www.likumi.lv/doc.php?id=90221

Further reading

1. Baltruma D., Freibergs J. Nekustamā īpašuma vērtēšana. Rīga: Vieda, 1999. 100 lpp.
2. Grūtups A., Kalniņš E. Civillikuma komentāri. Trešā daļa. Lietu tiesības. Īpašums. Rīga: Tiesu namu aģentūra, 2002. 342 lpp.

3. Denisons D., Tobi L. Ievads reklāmā. Rīga: Kamene, 2005. 92 lpp.

Notes

In professional higher education bachelor study program “Land Management and Surveying” full-time studies and part-time studies