Code du cours Ekon5155
Crédits 7.50
La quantité totale d'heures en classe200
Nombre de conferences30
Nombre de travaux pratiques et des séminaires30
La quantitē d'heures de travail autonome d'un ētudiant140
Date de l'approbation du cours18.09.2019
Auteurs du cours
Gunta Grīnberga-Zālīte
Dina Popluga
Connaissances de base
Ekon5152,
VadZ5089,
Le cours remplacé
EkonM001 [GEKOM001]
Manuels
1. Dando W. Food and Famine in the 21st Century. Santa Barbara, Calif: Abc-Clio, eBook, 2012. Pieejams Ebsco e-books ar LLU IS lietotājvārdu.
2. Reid N., Ross P., Gatrell J. Local Food Systems in Old Industrial Regions: Concepts, Spatial Context, and Local Practices. The Dynamics of Economic Space Farnham: Ashgate Publishing Ltd, eBook, 2012. Pieejams Ebsco e-books ar LLU IS lietotājvārdu.
3. Stöttinger, B., Schlegelmilch, B. B., Zou, S. Advances in International Marketing, volume 26. Bingley, UK: Emerald Group Publishing Limited. 2015. Pieejams Ebsco e-books ar LLU IS lietotājvārdu.
Ouvrages supplémentaires
1. Bakari M. The Dilemma of Sustainability in the Age of Globalization. Lanham: Lexington Books, 2017. 225 p.
2. Dersky H. International Management. Managing Across Borders and Cultures. Harlow: Pearson, 2014. 407 p. Nav LLU FB. Ir RISEBA 2006.g.
3. Ghiani G., Laporte G., Musmanno R. Introduction to Logistics Systems Planning and Control. England, Chichester: John Wiley & Sons, 2003. 377 p.
4. Gillespie K., Hennessey H.D. Global Marketing. Routledge, 2015. 598 p.
5. Globality – Competing with Everyone from Everywhere for Everything. Editor: Harold L.Sirkin et al. London: Headline Business Plus, 2009.
6. Grönroos C. Service Management and Marketing. Customer Management in Service. 3 edition. Competition.Wiley; 2007. 496 p.
7. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices. Editors: H.R. Kaufmann and M.F.A. Khan Pann. IGI Global, 2014, pp.638.
8. Hawkins D.I. , Mothersbaugh, D.L. Consumer Behavior. Building Marketing Strategy. New York, McGrae-Hill Irwin, 2013, pp.772.
9. Hill C.W.L., Udayasankar K., Wee .C.H. Global Business Today. McGraw Hill-Education, 2014, pp. 544.
10. Hite K. A., Seitz J. L. Global Issues: an Introduction. 5th Edition. Wiley Backwell Ltd., 2016. 335 p. ISBN 978-1-118-96885-7.
11. Hollensen S. Global Marketing: a Decision-Oriented Approach. Harlow: Pearson, 2011. 756 p.
12. Kotler P., Kartajaya H., Setiawan I. Marketing 4.0 Moving from Traditional to Digital. 2016. E-grāmata, pieejama: http://www.ebook777.com/marketing-4-0-moving-traditional-digital/
13. Kotler P., Meller K.L. Marketing Management. Prentice Hall, 2015. 832 p.
14. Palmer A. Principles of Services Marketing. Seventh edition. Berkshire: McGraw-Hill Education, 2014. 495 p.
15. Solomon M.R., Marshall G.W., Stuart E.W. Marketing. Real People, Real Choices. New Jersey,: Pearson Prentice Hall, 2008. 600 p.
16. Southgate D., Graham D.H., Tweeten L. The World of Food Economy. New York: John Wiley & Sons, Inc., 2011.452 p.
17. Szwacka-Mokrzycka J., Rivza B., Lemanowicz M., Uljanova E. A Study on Consumer Behaviour in the Food Market Eastern European Countries Case, 2021, pp. 143.
Périodiques et d`autres ressources d`information
1. American Marketing Association. Online: https://www.ama.org/
2. Food and Agriculture Organization of the United Nations. http://www.fao.org/home/en/
3. The World Bank. http://www.worldbank.org
4. The World Economic Forum. http://reports.weforum.org/global-competitiveness-report-2018/