LV EN RU DE FR

Kurs ausgearbeitet von (Lehrkraft)

Vorkenntnisse

Ekon5152,

VadZ5089,

Ersetzte Kurs

EkonM001 [GEKOM001]

Zur einfŅhrenden LektŅre empfohlen

1. Dando W. Food and Famine in the 21st Century. Santa Barbara, Calif: Abc-Clio, eBook, 2012. Pieejams Ebsco e-books ar LLU IS lietotājvārdu.
2. Reid N., Ross P., Gatrell J. Local Food Systems in Old Industrial Regions: Concepts, Spatial Context, and Local Practices. The Dynamics of Economic Space Farnham: Ashgate Publishing Ltd, eBook, 2012. Pieejams Ebsco e-books ar LLU IS lietotājvārdu.
3. Stöttinger, B., Schlegelmilch, B. B., Zou, S. Advances in International Marketing, volume 26. Bingley, UK: Emerald Group Publishing Limited. 2015. Pieejams Ebsco e-books ar LLU IS lietotājvārdu.

Weiterfuhrende Literatur

1. Bakari M. The Dilemma of Sustainability in the Age of Globalization. Lanham: Lexington Books, 2017. 225 p.
2. Dersky H. International Management. Managing Across Borders and Cultures. Harlow: Pearson, 2014. 407 p. Nav LLU FB. Ir RISEBA 2006.g.
3. Ghiani G., Laporte G., Musmanno R. Introduction to Logistics Systems Planning and Control. England, Chichester: John Wiley & Sons, 2003. 377 p.
4. Gillespie K., Hennessey H.D. Global Marketing. Routledge, 2015. 598 p.
5. Globality – Competing with Everyone from Everywhere for Everything. Editor: Harold L.Sirkin et al. London: Headline Business Plus, 2009.
6. Grönroos C. Service Management and Marketing. Customer Management in Service. 3 edition. Competition.Wiley; 2007. 496 p.
7. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices. Editors: H.R. Kaufmann and M.F.A. Khan Pann. IGI Global, 2014, pp.638.
8. Hawkins D.I. , Mothersbaugh, D.L. Consumer Behavior. Building Marketing Strategy. New York, McGrae-Hill Irwin, 2013, pp.772.
9. Hill C.W.L., Udayasankar K., Wee .C.H. Global Business Today. McGraw Hill-Education, 2014, pp. 544.
10. Hite K. A., Seitz J. L. Global Issues: an Introduction. 5th Edition. Wiley Backwell Ltd., 2016. 335 p. ISBN 978-1-118-96885-7.
11. Hollensen S. Global Marketing: a Decision-Oriented Approach. Harlow: Pearson, 2011. 756 p.
12. Kotler P., Kartajaya H., Setiawan I. Marketing 4.0 Moving from Traditional to Digital. 2016. E-grāmata, pieejama: http://www.ebook777.com/marketing-4-0-moving-traditional-digital/
13. Kotler P., Meller K.L. Marketing Management. Prentice Hall, 2015. 832 p.
14. Palmer A. Principles of Services Marketing. Seventh edition. Berkshire: McGraw-Hill Education, 2014. 495 p.
15. Solomon M.R., Marshall G.W., Stuart E.W. Marketing. Real People, Real Choices. New Jersey,: Pearson Prentice Hall, 2008. 600 p.
16. Southgate D., Graham D.H., Tweeten L. The World of Food Economy. New York: John Wiley & Sons, Inc., 2011.452 p.

17. Szwacka-Mokrzycka J., Rivza B., Lemanowicz M., Uljanova E. A Study on Consumer Behaviour in the Food Market Eastern European Countries Case, 2021, pp. 143.

Zur LektŅre vorgeschlagene Zeitschriften

1. American Marketing Association. Online: https://www.ama.org/
2. Food and Agriculture Organization of the United Nations. http://www.fao.org/home/en/
3. The World Bank. http://www.worldbank.org
4. The World Economic Forum. http://reports.weforum.org/global-competitiveness-report-2018/