Code du cours Ekon5153
Crédits 7.50
La quantité totale d'heures en classe200
Nombre de conferences30
Nombre de travaux pratiques et des séminaires30
La quantitē d'heures de travail autonome d'un ētudiant140
Date de l'approbation du cours18.09.2019
Auteurs du cours
Baiba Rivža
Gunta Grīnberga-Zālīte
Ingūna Gulbe
Connaissances de base
Ekon5152,
VadZ5089,
Le cours remplacé
EkonM002 [GEKOM002]
Manuels
1. Mooij M. Global Marketing and Advertising: Understanding Cultural Paradoxes. 5th ed. Los Angeles: SAGE, 2019. 488 p.
2. Belch G., Belch M. Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill/Irwin, 2011. 864 p.
1. Stöttinger B., Schlegelmilch B. B., Zou S. Advances in International Marketing. Volume 26. Bingley, UK: Emerald Group Publishing Limited, 2015. Pieejams Ebsco E-books ar LLU IS lietotājkontu.
Ouvrages supplémentaires
1. Bakari M. The Dilemma of Sustainablity in the Age of Globalization. Lanham: Lexington Books, 2017, pp.225.
2. Dersky, H. International Management. Managing Across Borders and Cultures. Harlow, Pearson, 2014, pp. 407.
3. Gillespie K., Hennessey H.D. Global Marketing. Routledge, 2015, pp. 598.
4. Globality – Competing with Everyone from Everywhere for Everything. Editor: Harold L.Sirkin et al. London, Headline Business Plus, 2009.
5. Grönroos C. Service Management and Marketing. Customer Management in Service Competition.Wiley; 3 edition: 2007, pp.496.
6. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices. Editors: H.R. Kaufmann and M.F.A. Khan Pann. IGI Global, 2014, pp.638.
7. Hawkins D.I. , Mothersbaugh, D.L. Consumer Behavior. Building Marketing Strategy. New York, McGrae-Hill Irwin, 2013, pp.772.
8. Hill C.W.L., Udayasankar K., Wee .C.H. Global Business Today. McGraw Hill-Education, 2014, pp. 544.
9. Hite K. A., Seitz J. L. Global Issues: an Introduction. 5th Edition. Wiley Backwell Ltd., 2016. 335 p. ISBN 978-1-118-96885-7.
10. Hollensen S. Global Marketing: a Decision-Oriented Approach. Harlow, Pearson, 2011, pp. 756.
11. Kotler P., Meller K.L. Marketing Management. Prentice Hall, 2015, pp.832.
12. Palmer, A. Principles of Services Marketing. Seventh edition. Berkshire: 2014, pp. 495.
13. Solomon M.R., Marshall G.W., Stuart E.W. Marketing. Real People, Real Choices. New Jersey, Pearson Prentice Hall, 2008, pp. 600
14. Southgate D., Graham D.H., Tweeten L. The World of Food Economy. New Your: John Wiley & Sons, Inc., 2011, 452 p.
Périodiques et d`autres ressources d`information
1. American Marketing Association. Online: https://www.ama.org/
2. Food and Agriculture Organization of the United Nations. http://www.fao.org/home/en/