Code du cours Ekon5131

Crédits 3

La quantité totale d'heures en classe81

Nombre de conferences12

Nombre de travaux pratiques et des séminaires12

La quantitē d'heures de travail autonome d'un ētudiant57

Date de l'approbation du cours21.06.2018

Auteur du cours

author

Gunta Grīnberga-Zālīte

Connaissances de base

Ekon5086,

Ekon5137,

Manuels

1. G.Grīnberga-Zālīte. Sociālais mārketings lauku iedzīvotāju interešu harmonizācijai. Jelgava, LLU, 2014, 46 lpp.
2. Evans D., McKee. Social Media Marketing. The Next Generation of Business Engagement. Wiley Publishing, 2010. E-grāmata, pieejama: https://www.pauladaunt.com/books/Social%20Media%20Marketing.pdf

3. Rob Donovan, Nadine Henley. Principles of Social marketing. New York: Cambridge University Press, 2010.

Ouvrages supplémentaires

1. Bakari M. The Dilemma of Sustainablity in the Age of Globalization. Lanham: Lexington Books, 2017, pp.225.
2. Baran, Roger J. Customer Relationship Management : the foundation of contemporary marketing strategy, 2nd edition. New York ; London : Routledge/Taylor & Francis Group, 2017, 499p.
3. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices. Editors: H.R. Kaufmann and M.F.A. Khan Pann. IGI Global, 2014, p.638.
4. Hawkins D.I. , Mothersbaugh, D.L. Consumer Behavior. Building Marketing Strategy. New York, McGrae-Hill Irwin, 2013, p.772.
5. Kotler P., Kartajaya H., Setiawan I. Marketing 4.0 Moving from Traditional to Digital, 2016. E-grāmata, pieejama: http://www.ebook777.com/marketing-4-0-moving-traditional-digital/
6. Kotler P., Meller K.L. Marketing Management. Prentice Hall, 2015, 832p.

7. N.R.Lee, P.Kotler. Social Marketing – Changing Behaviours for Good. Sage Publications, 2011, p.520

Périodiques et d`autres ressources d`information

1. “Dienas Bizness” , nedēļas laikraksts : Latvijas biznesa avīze.
2. “Kapitāls”, Rīga: SIA BIG Media, ISSN 1407-2505

3. “The Economist”, London: Economist Newspaper Ltd. ISSN 0013-0613. Pieejams: http://www.economist.com/?sa_campaign=econsubs/europe/subspage/imglink.