Kurs-Code Ekon5131

Kreditpunkte 3

Stundenzahl insgesamt (im Auditorium)81

Vorlesungen (Stundenzahl)12

Stundenzahl fŅr Seminare und praktische Arbeitsaufträge12

Selbststandige Arbeit des Studenten (Stunden)57

Bestätigt am (Datum)21.06.2018

Kurs ausgearbeitet von (Lehrkraft)

author

Gunta Grīnberga-Zālīte

Vorkenntnisse

Ekon5086,

Ekon5137,

Zur einfŅhrenden LektŅre empfohlen

1. G.Grīnberga-Zālīte. Sociālais mārketings lauku iedzīvotāju interešu harmonizācijai. Jelgava, LLU, 2014, 46 lpp.
2. Evans D., McKee. Social Media Marketing. The Next Generation of Business Engagement. Wiley Publishing, 2010. E-grāmata, pieejama: https://www.pauladaunt.com/books/Social%20Media%20Marketing.pdf

3. Rob Donovan, Nadine Henley. Principles of Social marketing. New York: Cambridge University Press, 2010.

Weiterfuhrende Literatur

1. Bakari M. The Dilemma of Sustainablity in the Age of Globalization. Lanham: Lexington Books, 2017, pp.225.
2. Baran, Roger J. Customer Relationship Management : the foundation of contemporary marketing strategy, 2nd edition. New York ; London : Routledge/Taylor & Francis Group, 2017, 499p.
3. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices. Editors: H.R. Kaufmann and M.F.A. Khan Pann. IGI Global, 2014, p.638.
4. Hawkins D.I. , Mothersbaugh, D.L. Consumer Behavior. Building Marketing Strategy. New York, McGrae-Hill Irwin, 2013, p.772.
5. Kotler P., Kartajaya H., Setiawan I. Marketing 4.0 Moving from Traditional to Digital, 2016. E-grāmata, pieejama: http://www.ebook777.com/marketing-4-0-moving-traditional-digital/
6. Kotler P., Meller K.L. Marketing Management. Prentice Hall, 2015, 832p.

7. N.R.Lee, P.Kotler. Social Marketing – Changing Behaviours for Good. Sage Publications, 2011, p.520

Zur LektŅre vorgeschlagene Zeitschriften

1. “Dienas Bizness” , nedēļas laikraksts : Latvijas biznesa avīze.
2. “Kapitāls”, Rīga: SIA BIG Media, ISSN 1407-2505

3. “The Economist”, London: Economist Newspaper Ltd. ISSN 0013-0613. Pieejams: http://www.economist.com/?sa_campaign=econsubs/europe/subspage/imglink.