Code du cours Ekon5093
Crédits 3
La quantité totale d'heures en classe81
Nombre de conferences12
Nombre de travaux pratiques et des séminaires12
La quantitē d'heures de travail autonome d'un ētudiant57
Date de l'approbation du cours11.10.2011
Auteur du cours
Gunta Grīnberga-Zālīte
Manuels
1. Stöttinger, B., Schlegelmilch, B. B., Zou, S. Advances in International Marketing, volume 26. Bingley, UK : Emerald Group Publishing Limited. 2015. Pieejams ar LLU IS lietotājvārdu: http://ezproxy.llu.lv:2139/ehost/ebookviewer/ebook/ZTAwMHh3d19fMTA4ODg5OF9fQU41?sid=44510481-0c50-4218-8267-530dd38963b3@sdc-v-sessmgr03&vid=2&format=EB&rid=5
2. Hollensen S. Global Marketing: a Decision-Oriented Approach. Harlow, Pearson, 2011, pp. 756.
3. Pierre A.David International Logistics: The Management of Internationale Trade, 5th Edition. Cicero Books, LLC, 2017, pp 745.
4. Christopher M. Logistics and Supply Chain Management. Third Edition. London: Prentice-Hall International., 2005., 305 p
Ouvrages supplémentaires
1. Bakari M. The Dilemma of Sustainablity in the Age of Globalization. Lanham: Lexington Books, 2017, pp.225.
2. Dersky, H. International Management. Managing Across Borders and Cultures. Harlow, Pearson, 2014, pp. 407.
3. 3. Gillespie K., Hennessey H.D. Global Marketing. Routledge, 2015, pp. 598.
Périodiques et d`autres ressources d`information
1. “Dienas Bizness” , nedēļas laikraksts : Latvijas biznesa avīze
2. “Kapitāls”, Rīga: SIA BIG Media, ISSN 1407-2505
3. “International Journal of Research in Marketing”. Pieejams ar LLU IS lietotājvārdu: https://ezproxy.llu.lv:2052/journal/international-journal-of-research-in-marketing
4. “Business Horizons”. Pieejams ar LLU IS lietotājvārdu https://ezproxy.llu.lv:2052/journal/business-horizons
5. “Journal of Destination Marketing and Management”. Pieejams ar LLU IS lietotājvārdu https://ezproxy.llu.lv:2052/journal/journal-of-destination-marketing-and-management